Apple's HomeKit technology is being featured heavily at CES this year, with the introduction of home automation products from Schlage, iDevices and Elgato previously making news. Joining that group with their own new HomeKit products are mobile accessory maker Incipio and home automation company Insteon.

incipio_wireless
Moving beyond cases and chargers, Incipio has introduced its first home automation solutions that support Apple's HomeKit technology. The company's new DIRECT Wireless product line includes the Smart Outlet ($25), Light Bulb Adapter ($25), and Power Strip ($60) with one integrated Smart Outlet and three additional outlets.

Incipio DIRECT Wireless Smart solutions and Incipio DIRECT App integrate with a variety of home appliances and existing lamp fixtures, such as recessed lighting, giving users the ability to wirelessly control outlet powered devices at home or when away. [...]

Additional features of the Incipio DIRECT Wireless Smart Outlet, Light Bulb Adapter and Power Strip include:

- Integration with Siri voice commands, allowing hands-free control of home appliances and devices
- Wireless creation and configuration of home, rooms, and zones, to control power to devices at home or on-the-go
- Complimentary Incipio DIRECT Wireless Smart App allows users to create customized action sets and scenes such as “Lights Out” for a unique home automation experience
- Proximity awareness enables users to power specific devices and rooms, on or off

All three DIRECT Wireless Smart home automation solutions will debut in Q2 2015 at select retailers throughout the United States.


Instead of an array of individual hardware products, Insteon instead used CES to unveil two products designed to connect HomeKit devices. The company's new Insteon Hub Pro allows users to connect outlets, switches, thermostats and light bulbs into Insteon's HomeKit system. Hub users then can create and schedule "scenes" for rooms, zones and even houses. The Insteon Hub is available now for pre-order with a suggested retail price of $149.

Insteon also announced a new app that supports HomeKit-enabled devices from a variety of manufacturers. Through this single app, users can control multiple connected HomeKit devices regardless of their origin. Details on the availability and pricing of the Insteon App are not yet available.

Top Rated Comments

2457282 Avatar
142 months ago
Yeah! I have been waiting for HomeKit products to come out and these look good. And if Phillips can retrofit their Hue into HomeKit, I will be all set. Getting excited for a non-apple release --> Priceless.
Score: 2 Votes (Like | Disagree)
BigRed1 Avatar
142 months ago
Yeah, that price point wins for me. I've ignored the home automation so far because of how expansive the stuff is that replaces mechanical alternative that work just fine. For $25 I'll give this a go.
Score: 2 Votes (Like | Disagree)
tasset Avatar
142 months ago
I expect that a solution like Incipio is what ultimately will succeed. Just sell a frickin' product at a reasonable price that has direct control (bluetooth) or at most wifi that is controlled through a user-owned network router/hub. Insteon, WeMo, Wink, SmartThings, etc all just want you to buy into their ecosystem and justify their higher prices by having you locked into their cloud servers (often flaky).
I have been using several Wink with GE light bulbs which is just about as affordable as is currently available. And their frequent server outages are exactly what's wrong with depending on a company, let alone those that dream up customers paying a subscription (Honeywell, Kevo).
Score: 1 Votes (Like | Disagree)
ayale99 Avatar
142 months ago
$25 price point makes this the winner over the $40 and $50 competition.
Score: 1 Votes (Like | Disagree)
RhythmGuru Avatar
142 months ago
Looks like the Incipio smart plug is the winner in my book. Cheaper than the 50 and 40 dollar competitor plugs announced yesterday. Hope the reviews are good. Been looking for a Siri controlled plug just to mess around with. See if it's worth having.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Cyber Monday Deals 2025

Best Cyber Monday Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Monday is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...