Apple Raises Product and Developer Program Prices in Some Countries - MacRumors
Skip to Content

Apple Raises Product and Developer Program Prices in Some Countries

With the new year, Apple has made a few price adjustments to its products and services, led by an increased yearly fee for the company's developer programs in a number of European countries, as first noticed by German blog Apfelpage [Google Translate].

The Apple-focused blog reports that German developers are now facing a €99 ($119) per year subscription charge for Apple's various developer programs, up from a previous €80 ($96) subscription fee. The price changes presumably affect all EU markets, as Apple typically has consistent pricing across member countries except for occasional differences due to variations in tax rates. Apple's developer programs are priced at $99 per year in the United States.

Screenshot (54)
The price increase is also in effect for the UK, where the price has been adjusted from £60 ($92) a year to £79 ($121) as noted by 9to5Mac. Across the board, the European developer program has been about on par with or slightly above the cost in the U.S. when adjusted for currency rates. Following the weakening of many world currencies compared to the U.S. dollar in recent months, however, Apple's price increases in those countries will help reset the company's desired pricing matrix but increase costs somewhat for developers overseas.

Elsewhere, the prices of Apple physical products are seeing slight hikes in a few countries. Apple Toolbox reports Apple has increased the price of products like the Mac, iPhone, and iPod in Turkey, a country where the company's products are already among the highest priced in the world. And the increase in prices may not stop there, as the Turkish Minister of Economy recently announced a plan to gain favor for products made in Turkey by introducing taxes on imported smartphones, computers, and tablets.

A MacRumors reader has also pointed out that the Norwegian people will be facing higher prices for Apple products, with the new iMac with Retina 5K Display and iPhone 6 seeing 8.3 and 12 percent increases respectively. The MacBook Pro with Retina Display received the biggest price jump, going from 10,790 kr to 12,590 kr, roughly a 14 percent increase in the cost of the device.

Apple has been known to adjust the price of its products alongside fluctuating currency values, most drastically just last month when the Russian ruble saw a sharp drop in value, causing the company to temporarily shut down its Russian online store and return with significant price hikes days later.

Though far less dramatic, these price inflations seen in other parts of the world appear due to the weakening of the Turkish lira and Norwegian krone in recent months. Even so, it's not entirely clear why the company instituted the price change to these select few foreign markets, and whether or not other countries could see a similar price hike in the future, as many other currencies have also been weakening against the U.S. dollar.

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
iphone 18 pro max prepare

iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping

Friday September 18, 2026 4:27 pm PDT by
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware. According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
iphone duo weather

Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease

Friday September 18, 2026 9:51 pm PDT by
Apple hardware engineering VP Tom Marieb spoke with TechRadar and shared some candid thoughts about Apple's upcoming iPhone Duo. The iPhone Duo uses a matte nano-texture display, which is meant to cut down on glare and minimize the visibility of the crease. When asked if the iPhone Duo's crease would be more visible over time, as that's what tends to happen on other foldables, Marieb said...

Top Rated Comments

nepalisherpa Avatar
153 months ago
Developer program should be free. They already make money off of ads and app prices.
Score: 21 Votes (Like | Disagree)
153 months ago
This isn't about the money. This is about having a separation between developers who are not willing to pay anything (that's my home account), and developers who are serious enough to pay cash for a developer account (that's my company's account).

It is stupid that learning devs have to pay $99 to even be able to run their app on their devices without any workaround methods. Sure, you can buy a provisioning profile and UDID registration for $8-9 from some websites, but it's not the same thing.

They should only make you pay when you want to publish apps, not run them internally.
Score: 15 Votes (Like | Disagree)
Fzang Avatar
153 months ago
Developer program should be free. They already make money off of ads and app prices.

While I partly agree with this, you can bet that a lot of people get into developing for the sake of putting some rubbish into the App Store hoping to make a quick buck. Without this rather steep entry level pricing we might have more trash in the App Store than we do now.
Score: 11 Votes (Like | Disagree)
MH01 Avatar
153 months ago
I'd have no issues if apple adjusted the prices when the U.S dollar falls, they do not, but are one of the first to put up prices when the dollar goes up. Profit profit profit. I agree with others, it should be free, or close to it, it's the developers that are a huge part of apples success.

----------

This isn't about the money. This is about having a separation between developers who are not willing to pay anything (that's my home account), and developers who are serious enough to pay cash for a developer account (that's my company's account).
If it was not about the money they would not be raising the prices due to a stronger dollar! Of course it's about the money, in relation to this tread.
Score: 10 Votes (Like | Disagree)
Reason077 Avatar
153 months ago
I suspect this has to do with new cross-border sales tax rules in the EU which have just come into effect.

"Information for businesses who make cross-border supplies of digital services to consumers in other EU member states. From 1 January 2015 the place of taxation for these digital services will be the location of the consumer, not the location of the business supplying the service."
Score: 6 Votes (Like | Disagree)
153 months ago
That is, and always has been the case.

Anybody can download Xcode, make apps, and put them on their own devices for free. The developer program is to have the capability to publish them to the app store.
You cannot put your apps on your own device for free, without jailbreaking. For free, you can run on the simulator only.
Score: 5 Votes (Like | Disagree)
Latest Stories
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
2 hours ago
You Can No Longer Downgrade From iOS 27 to iOS 26
You Can No Longer Downgrade From iOS 27 to iOS 26
3 hours ago
macOS 27.2 Beta Brings New Volume and Brightness Sliders
macOS 27.2 Beta Brings New Volume and Brightness Sliders
3 hours ago
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
6 hours ago
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
7 hours ago
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
8 hours ago
Apple Releases Second iOS 27.2 Beta
Apple Releases Second iOS 27.2 Beta
8 hours ago
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
8 hours ago
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
8 hours ago
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
8 hours ago
Some iPhone 18 Pro Users Experiencing Face ID Issues
Some iPhone 18 Pro Users Experiencing Face ID Issues
9 hours ago
Pin Music to the Top of Your Apple Watch Music Library
Pin Music to the Top of Your Apple Watch Music Library
9 hours ago
Apple Smart Home Display Coming as Soon as Next Month
Apple Smart Home Display Coming as Soon as Next Month
10 hours ago
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
11 hours ago
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
12 hours ago
How to Force Quit Apple Watch Apps in watchOS 27
How to Force Quit Apple Watch Apps in watchOS 27
12 hours ago
New Mac Mini and Mac Studio Launch Tomorrow
New Mac Mini and Mac Studio Launch Tomorrow
12 hours ago
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
13 hours ago
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
14 hours ago
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
16 hours ago
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
22 hours ago
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
22 hours ago
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
23 hours ago
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
23 hours ago
M6 Pro Chip Result on Geekbench is Likely Fake
M6 Pro Chip Result on Geekbench is Likely Fake
2 days ago
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
2 days ago
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
3 days ago
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
3 days ago
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
3 days ago
Hands-On With the Apple Watch Series 12
Hands-On With the Apple Watch Series 12
3 days ago