Apple Raises Product and Developer Program Prices in Some Countries - MacRumors
Skip to Content

Apple Raises Product and Developer Program Prices in Some Countries

With the new year, Apple has made a few price adjustments to its products and services, led by an increased yearly fee for the company's developer programs in a number of European countries, as first noticed by German blog Apfelpage [Google Translate].

The Apple-focused blog reports that German developers are now facing a €99 ($119) per year subscription charge for Apple's various developer programs, up from a previous €80 ($96) subscription fee. The price changes presumably affect all EU markets, as Apple typically has consistent pricing across member countries except for occasional differences due to variations in tax rates. Apple's developer programs are priced at $99 per year in the United States.

Screenshot (54)
The price increase is also in effect for the UK, where the price has been adjusted from £60 ($92) a year to £79 ($121) as noted by 9to5Mac. Across the board, the European developer program has been about on par with or slightly above the cost in the U.S. when adjusted for currency rates. Following the weakening of many world currencies compared to the U.S. dollar in recent months, however, Apple's price increases in those countries will help reset the company's desired pricing matrix but increase costs somewhat for developers overseas.

Elsewhere, the prices of Apple physical products are seeing slight hikes in a few countries. Apple Toolbox reports Apple has increased the price of products like the Mac, iPhone, and iPod in Turkey, a country where the company's products are already among the highest priced in the world. And the increase in prices may not stop there, as the Turkish Minister of Economy recently announced a plan to gain favor for products made in Turkey by introducing taxes on imported smartphones, computers, and tablets.

A MacRumors reader has also pointed out that the Norwegian people will be facing higher prices for Apple products, with the new iMac with Retina 5K Display and iPhone 6 seeing 8.3 and 12 percent increases respectively. The MacBook Pro with Retina Display received the biggest price jump, going from 10,790 kr to 12,590 kr, roughly a 14 percent increase in the cost of the device.

Apple has been known to adjust the price of its products alongside fluctuating currency values, most drastically just last month when the Russian ruble saw a sharp drop in value, causing the company to temporarily shut down its Russian online store and return with significant price hikes days later.

Though far less dramatic, these price inflations seen in other parts of the world appear due to the weakening of the Turkish lira and Norwegian krone in recent months. Even so, it's not entirely clear why the company instituted the price change to these select few foreign markets, and whether or not other countries could see a similar price hike in the future, as many other currencies have also been weakening against the U.S. dollar.

Popular Stories

Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...
m5 pro macbook pro launch day

Amazon Just Knocked $900 Off Apple's Latest 16-Inch MacBook Pro

Sunday September 27, 2026 8:30 am PDT by
Amazon has introduced a major discount on the 16-inch MacBook Pro with the M5 Max chip, 32-Core GPU, 36GB RAM, and 2TB SSD, now available for $3,499.00, down from $4,399.00. This is a massive $900 markdown on the high-end MacBook Pro, and it's joining a few other MacBook Pro discounts on Amazon this week. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a...
iPad mini 7 feature

iPad Mini 8 Leaked: A20 Pro Chip, Landscape Camera, and More

Friday September 25, 2026 8:18 am PDT by
Apple's next-generation iPad mini will feature the A20 Pro chip, a rearranged front-facing camera, and a new speaker system, leaked code reveals. The information originates from Apple's own code (spotted by MacRumors contributor Aaron Perris) and also shows clear product images of the new iPad mini. Although images of the device only show the front, leaving any design changes of the rear or ...

Top Rated Comments

nepalisherpa Avatar
153 months ago
Developer program should be free. They already make money off of ads and app prices.
Score: 21 Votes (Like | Disagree)
153 months ago
This isn't about the money. This is about having a separation between developers who are not willing to pay anything (that's my home account), and developers who are serious enough to pay cash for a developer account (that's my company's account).

It is stupid that learning devs have to pay $99 to even be able to run their app on their devices without any workaround methods. Sure, you can buy a provisioning profile and UDID registration for $8-9 from some websites, but it's not the same thing.

They should only make you pay when you want to publish apps, not run them internally.
Score: 15 Votes (Like | Disagree)
Fzang Avatar
153 months ago
Developer program should be free. They already make money off of ads and app prices.

While I partly agree with this, you can bet that a lot of people get into developing for the sake of putting some rubbish into the App Store hoping to make a quick buck. Without this rather steep entry level pricing we might have more trash in the App Store than we do now.
Score: 11 Votes (Like | Disagree)
MH01 Avatar
153 months ago
I'd have no issues if apple adjusted the prices when the U.S dollar falls, they do not, but are one of the first to put up prices when the dollar goes up. Profit profit profit. I agree with others, it should be free, or close to it, it's the developers that are a huge part of apples success.

----------

This isn't about the money. This is about having a separation between developers who are not willing to pay anything (that's my home account), and developers who are serious enough to pay cash for a developer account (that's my company's account).
If it was not about the money they would not be raising the prices due to a stronger dollar! Of course it's about the money, in relation to this tread.
Score: 10 Votes (Like | Disagree)
Reason077 Avatar
153 months ago
I suspect this has to do with new cross-border sales tax rules in the EU which have just come into effect.

"Information for businesses who make cross-border supplies of digital services to consumers in other EU member states. From 1 January 2015 the place of taxation for these digital services will be the location of the consumer, not the location of the business supplying the service."
Score: 6 Votes (Like | Disagree)
153 months ago
That is, and always has been the case.

Anybody can download Xcode, make apps, and put them on their own devices for free. The developer program is to have the capability to publish them to the app store.
You cannot put your apps on your own device for free, without jailbreaking. For free, you can run on the simulator only.
Score: 5 Votes (Like | Disagree)
Latest Stories
iPhone Duo Gets a Virtual Walkman App Ahead of Launch
iPhone Duo Gets a Virtual Walkman App Ahead of Launch
2 hours ago
iPhone Duo StandBy Leak Reveals Five Unannounced Faces
iPhone Duo StandBy Leak Reveals Five Unannounced Faces
13 hours ago
Apple Releases watchOS 27.0.1 for Additional Models
Apple Releases watchOS 27.0.1 for Additional Models
16 hours ago
iPhone 18 Pro First Impressions: What Do You Think So Far?
iPhone 18 Pro First Impressions: What Do You Think So Far?
18 hours ago
iOS 26.7.1 Fixes Vulnerability Used in Targeted Attacks
iOS 26.7.1 Fixes Vulnerability Used in Targeted Attacks
18 hours ago
Early Prime Day Deals Offer Up to 65% Off Anker and Jackery Power Stations
Early Prime Day Deals Offer Up to 65% Off Anker and Jackery Power Stations
19 hours ago
Apple Releases macOS Golden Gate 27.0.1 With Bug Fixes
Apple Releases macOS Golden Gate 27.0.1 With Bug Fixes
20 hours ago
Apple Releases iOS 27.0.1 With Face ID Bug Fix
Apple Releases iOS 27.0.1 With Face ID Bug Fix
20 hours ago
Last Chance: OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
Last Chance: OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
22 hours ago
12 New Things to Expect From Apple This October
12 New Things to Expect From Apple This October
23 hours ago
AirPods 5 vs. AirPods Pro 3 Buyer's Guide: Which Should You Buy?
AirPods 5 vs. AirPods Pro 3 Buyer's Guide: Which Should You Buy?
1 day ago
Apple Ordered to Pay $5.7 Billion Over Haptic Patent Infringement
Apple Ordered to Pay $5.7 Billion Over Haptic Patent Infringement
1 day ago
New Vision Pro Headset: Apple Considering Four Different Concepts
New Vision Pro Headset: Apple Considering Four Different Concepts
1 day ago
Amazon Just Knocked $900 Off Apple's Latest 16-Inch MacBook Pro
Amazon Just Knocked $900 Off Apple's Latest 16-Inch MacBook Pro
2 days ago
Top Stories: Apple Leaks, Siri AI Settlement, and More
Top Stories: Apple Leaks, Siri AI Settlement, and More
3 days ago
watchOS 27: 12 New Things To Check Out on Your Apple Watch
watchOS 27: 12 New Things To Check Out on Your Apple Watch
3 days ago
Banks and Credit Unions to Team Up Against Apple Pay Fees
Banks and Credit Unions to Team Up Against Apple Pay Fees
4 days ago
Apple Finally Shares tvOS 27 Release Notes With List of New Features
Apple Finally Shares tvOS 27 Release Notes With List of New Features
4 days ago
Amazon's $199 Discount on Apple Watch Ultra 3 Returns to Help Clear Stock
Amazon's $199 Discount on Apple Watch Ultra 3 Returns to Help Clear Stock
4 days ago
MacRumors Giveaway: Win an Apple Watch Ultra 4 From Lululook
MacRumors Giveaway: Win an Apple Watch Ultra 4 From Lululook
4 days ago
Apple Code Confirms iPad 12 Specs: A19, 8GB RAM, N1, C1X Modem
Apple Code Confirms iPad 12 Specs: A19, 8GB RAM, N1, C1X Modem
4 days ago
Some iPhone 18 Pro Max Users Experiencing AT&T Cellular Issues
Some iPhone 18 Pro Max Users Experiencing AT&T Cellular Issues
4 days ago
Launch Week Deals Hit Latest Macs, Apple Watch Ultra 4, and Apple Accessories
Launch Week Deals Hit Latest Macs, Apple Watch Ultra 4, and Apple Accessories
4 days ago
The MacRumors Show: Tyler Stalman Talks iPhone 18 Pro's Camera
The MacRumors Show: Tyler Stalman Talks iPhone 18 Pro's Camera
4 days ago
iPad Mini With A20 Pro, New HomePod Mini Colors, and New Apple TV 4K All Just Leaked
iPad Mini With A20 Pro, New HomePod Mini Colors, and New Apple TV 4K All Just Leaked
4 days ago
iPad Mini 8 Leaked: A20 Pro Chip, Landscape Camera, and More
iPad Mini 8 Leaked: A20 Pro Chip, Landscape Camera, and More
4 days ago
Exclusive: First Look at HomePod Mini 2 in Three New Colors
Exclusive: First Look at HomePod Mini 2 in Three New Colors
4 days ago
New Apple TV 4K Leaked
New Apple TV 4K Leaked
4 days ago
Create a Custom Pass in the Wallet App on iPhone
Create a Custom Pass in the Wallet App on iPhone
4 days ago
How to Check Your Mac's Manufacture Date in macOS 27
How to Check Your Mac's Manufacture Date in macOS 27
4 days ago