Apple Raises Product and Developer Program Prices in Some Countries

With the new year, Apple has made a few price adjustments to its products and services, led by an increased yearly fee for the company's developer programs in a number of European countries, as first noticed by German blog Apfelpage [Google Translate].

The Apple-focused blog reports that German developers are now facing a €99 ($119) per year subscription charge for Apple's various developer programs, up from a previous €80 ($96) subscription fee. The price changes presumably affect all EU markets, as Apple typically has consistent pricing across member countries except for occasional differences due to variations in tax rates. Apple's developer programs are priced at $99 per year in the United States.

Screenshot (54)
The price increase is also in effect for the UK, where the price has been adjusted from £60 ($92) a year to £79 ($121) as noted by 9to5Mac. Across the board, the European developer program has been about on par with or slightly above the cost in the U.S. when adjusted for currency rates. Following the weakening of many world currencies compared to the U.S. dollar in recent months, however, Apple's price increases in those countries will help reset the company's desired pricing matrix but increase costs somewhat for developers overseas.

Elsewhere, the prices of Apple physical products are seeing slight hikes in a few countries. Apple Toolbox reports Apple has increased the price of products like the Mac, iPhone, and iPod in Turkey, a country where the company's products are already among the highest priced in the world. And the increase in prices may not stop there, as the Turkish Minister of Economy recently announced a plan to gain favor for products made in Turkey by introducing taxes on imported smartphones, computers, and tablets.

A MacRumors reader has also pointed out that the Norwegian people will be facing higher prices for Apple products, with the new iMac with Retina 5K Display and iPhone 6 seeing 8.3 and 12 percent increases respectively. The MacBook Pro with Retina Display received the biggest price jump, going from 10,790 kr to 12,590 kr, roughly a 14 percent increase in the cost of the device.

Apple has been known to adjust the price of its products alongside fluctuating currency values, most drastically just last month when the Russian ruble saw a sharp drop in value, causing the company to temporarily shut down its Russian online store and return with significant price hikes days later.

Though far less dramatic, these price inflations seen in other parts of the world appear due to the weakening of the Turkish lira and Norwegian krone in recent months. Even so, it's not entirely clear why the company instituted the price change to these select few foreign markets, and whether or not other countries could see a similar price hike in the future, as many other currencies have also been weakening against the U.S. dollar.

Popular Stories

iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

nepalisherpa Avatar
142 months ago
Developer program should be free. They already make money off of ads and app prices.
Score: 21 Votes (Like | Disagree)
Paradoxally Avatar
142 months ago
This isn't about the money. This is about having a separation between developers who are not willing to pay anything (that's my home account), and developers who are serious enough to pay cash for a developer account (that's my company's account).

It is stupid that learning devs have to pay $99 to even be able to run their app on their devices without any workaround methods. Sure, you can buy a provisioning profile and UDID registration for $8-9 from some websites, but it's not the same thing.

They should only make you pay when you want to publish apps, not run them internally.
Score: 15 Votes (Like | Disagree)
Fzang Avatar
142 months ago
Developer program should be free. They already make money off of ads and app prices.

While I partly agree with this, you can bet that a lot of people get into developing for the sake of putting some rubbish into the App Store hoping to make a quick buck. Without this rather steep entry level pricing we might have more trash in the App Store than we do now.
Score: 11 Votes (Like | Disagree)
MH01 Avatar
142 months ago
I'd have no issues if apple adjusted the prices when the U.S dollar falls, they do not, but are one of the first to put up prices when the dollar goes up. Profit profit profit. I agree with others, it should be free, or close to it, it's the developers that are a huge part of apples success.

----------

This isn't about the money. This is about having a separation between developers who are not willing to pay anything (that's my home account), and developers who are serious enough to pay cash for a developer account (that's my company's account).
If it was not about the money they would not be raising the prices due to a stronger dollar! Of course it's about the money, in relation to this tread.
Score: 10 Votes (Like | Disagree)
Reason077 Avatar
142 months ago
I suspect this has to do with new cross-border sales tax rules in the EU which have just come into effect.

"Information for businesses who make cross-border supplies of digital services to consumers in other EU member states. From 1 January 2015 the place of taxation for these digital services will be the location of the consumer, not the location of the business supplying the service."
Score: 6 Votes (Like | Disagree)
niw3 Avatar
142 months ago
That is, and always has been the case.

Anybody can download Xcode, make apps, and put them on their own devices for free. The developer program is to have the capability to publish them to the app store.
You cannot put your apps on your own device for free, without jailbreaking. For free, you can run on the simulator only.
Score: 5 Votes (Like | Disagree)