Apple Reopens Russian Online Store With 35 Percent iPhone Price Increase

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Apple yesterday re-opened its Russian online store front with significant price hikes to compensate for changes in the value of the ruble. Apple last week closed the store to review its pricing after a dramatic drop in the ruble, which lost as much as 30 percent of its value.

iphone-6-russia
According to Bloomberg, the entry-level 16GB iPhone 6 now costs 53,990 rubles (around $991), a 35 percent increase from the previous price tag of 39,900 rubles. Apple also is selling the 16GB iPhone 6 Plus for 61,990 rubles ($1,138) and the entry-level MacBook Air for 77,990 rubles ($1,431).

This isn't the first time Apple raised its prices in its Russian online store. The company also hiked the cost of its products by as much as 25 percent in November following an earlier drop in the ruble. Following the two price hikes, the cost of the iPhone in Russia has spiked almost 60 percent in the past month.

Top Rated Comments

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76 months ago

Apple, the most greddy companies since 1976.


Do you understand economics? At all?
Score: 43 Votes (Like | Disagree)
Avatar
76 months ago

MisakixMikasa does have a point.. it only costs about $247 to make an iPhone. their markup is crazy


Last time I checked, those $247 are estimated component costs, you still need to add R&D costs, marketing, supply chain deals and many more things.
Score: 13 Votes (Like | Disagree)
Avatar
76 months ago

Apple, the most greddy companies since 1976.


I wish you'll open a company selling something in the future. I know I'll get super good price from you.

And I love that the government is so grateful with our tax money they spend it so carefully.
Score: 13 Votes (Like | Disagree)
Avatar
76 months ago

Did you see any companies increase price by this amount? Greed is greed..Apple is a giant money grabbing machine and yet evading taxes like no tomorrow


Yota Devices raises YotaPhone 2 price in Russia (http://www.telecompaper.com/news/yota-devices-raises-yotaphone-2-price-in-russia--1056876)

Microsoft to raise Nokia Lumia rates in Russia (http://www.telecompaper.com/news/microsoft-to-raise-nokia-lumia-rates-in-russia--1056401)

Tricolor TV negotiates on content pricing as ruble falls (http://www.telecompaper.com/news/tricolor-tv-negotiates-on-content-pricing-as-ruble-falls--1056585)

Meizu raises smartphone prices in Russia (http://www.telecompaper.com/news/meizu-raises-smartphone-prices-in-russia--1055793)

Apple, Samsung raise prices in Russia (http://www.telecompaper.com/news/apple-samsung-raise-prices-in-russia--1055236)

Lenovo, Acer, Huawei raise prices in Russia (http://www.telecompaper.com/news/lenovo-acer-huawei-raise-prices-in-russia--1054134)

Yup, just Apple.
Score: 12 Votes (Like | Disagree)
Avatar
76 months ago
Right. Apple went in at gunpoint and annexed your wallet.

Or was that Putin?
Score: 11 Votes (Like | Disagree)
Avatar
76 months ago

MisakixMikasa does have a point.. it only costs about $247 to make an iPhone. their markup is crazy


The point is that he/she can't afford an iPhone.
Score: 8 Votes (Like | Disagree)

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