Seeking to attract iPhone users to its new Passport smartphone, BlackBerry yesterday announced a new Blackberry Trade-Up Program offering customers up to $550 (CA$600) to trade in an iPhone 4s or higher towards the purchase of a BlackBerry Passport. The program begins December 1 and offers the full $550 only when trading in an excellent condition iPhone 6, or presumably an iPhone 6 Plus, as that device isn't explicitly mentioned in the program's terms and conditions.
Other iPhone models accepted include the iPhone 4s, 5, 5s, and 5c, with all eligible iPhones receiving a "BlackBerry Top-Up" amount of $150 (CA$200) added onto the usual valuations of the device for participating in the program to reach the $550 (CA$600) maximum payout. Like most trade-in programs, the memory size and condition also factor heavily in the actual amount of money offered.
iPhone users wanting to take part in BlackBerry's offer have from December 1 through February 13, 2015 to order a Passport, and thirty days following that to mail in an eligible Trade-Up device. The special offer can be completed on BlackBerry's official online store or through Amazon, and is only available in North America.
The company has been attempting to gain favor with Apple customers since the Passport launched in September, with CEO John Chen stating, "I challenge you to bend the Passport" during the midst of the iPhone 6 and 6 Plus bending controversy.
In addition to the Trade-Up program, BlackBerry is offering holiday deals on the Passport itself and the BlackBerry Z30 on its online store.