Apple Aims for Greater Transparency With Comprehensive New Privacy Site

Apple today launched a new privacy site that outlines all of the privacy features of Apple's products and services, offers tips on managing privacy, details government information requests, and explicitly states Apple's Privacy Policy.

appleprivacysite
The site comes alongside a letter on privacy from Apple CEO Tim Cook, who says that the company respects user privacy and protects it with "strong encryption." Privacy and security are of the utmost importance to Apple, according to Cook, and the company designs all of its hardware, software, and services with privacy in mind.

In the letter, Tim Cook says that Apple is aiming to be more transparent about what happens with personal information, detailing how and why it is used by the company. Cook also states plainly that Apple aims to sell great products, not collect user information.

We're publishing this website to explain how we handle your personal information, what we do and don't collect, and why. We're going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. But at Apple, we believe a great customer experience shouldn't come at the expense of your privacy.

Our business model is very straightforward: We sell great products. We don't build a profile based on your email content or web browsing habits to sell to advertisers. We don't "monetize" the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

The first section of Apple's new privacy site details the privacy built into "the things you use every day." The site gives information on the ways apps and services are protected and the data that Apple can collect. Services detailed include iMessage, FaceTime, iCloud, Safari, Maps, Siri, Mail, Apps and the App Store, Apple Pay, Health, HomeKit, Spotlight Suggestions, and Randomized Wi-Fi addresses.

For example, Apple states that it cannot access content in the Messages app due to the encryption, and it explains how iCloud data is encrypted.

A second Privacy section is clearly the result of a recent hacking incident that saw several celebrity iCloud accounts compromised. In the section, Apple suggests ways users can improve the security of their devices, pointing towards passcodes, Touch ID, and Find My iPhone.

Apple also instructs users how to create a strong password, how to create proper security questions, and it directs them to turn on two-step verification. In addition, it details phishing scams, suggests users change their passwords on a regular basis, and tells them to keep an eye out for emails sent after Apple ID login attempts.

pwprivacy
The final two sections of Apple's privacy site explicitly outline all government data requests that the company has received and offer details on Apple's privacy policy. The site lists examples of the personal information that Apple collects and exactly how that personal information is used. According to Cook, the new site is the result of a "commitment to protecting your privacy." "We know that your trust doesn't come easy," writes the CEO, "That's why we have and always will work as hard as we can to earn and keep it."

Top Rated Comments

kerrikins Avatar
93 months ago
Good for them. As much as people dismiss the idea of privacy being important anymore, it's still important to me and I'm glad that Apple cares about it. It's one of the reasons why I minimise my use of other services and use Apple instead.
Score: 29 Votes (Like | Disagree)
Service Droid Avatar
93 months ago
Small jab at Google in there mentioning how they don't use your info to target ads at you.
Score: 21 Votes (Like | Disagree)
christarp Avatar
93 months ago
Small jab at Google in there mentioning how they don't use your info to target ads at you.

More of a jab at almost every website that collects information these days than a direct google attack IMO.
Score: 14 Votes (Like | Disagree)
cmaier Avatar
93 months ago
Nice page. I'm surprised it took this long. Given their pages about environment and supplier responsibility...

----------



Well kind of stupid in my opinion to call it out. While their business model might not be about using info to target ads, how do they explain iAds and how they work?

Truth is - iAds hasn't been a success and they would have really liked to have a revenue stream (not business model) like Google and other ad delivery platforms have. But they don't.

How do they explain iAds? Quite well. They explain it on that website. Give it a read.
Score: 13 Votes (Like | Disagree)
carjakester Avatar
93 months ago
kate upton is logging on right now
Score: 12 Votes (Like | Disagree)
cmaier Avatar
93 months ago
Don't be insulting.

It's not information about you. It's anonymized. And you can stop even that. Read the damned website.

Either you're being obtuse on purpose or have missed my point. The fact that a user can control how much they are targeted or not does not negate the fact that Apple does, indeed, collect enough information about you in order for iAds to be able to be targeted.Just like any other ad delivery service.

Given iAds popularity however, I wouldn't (as a consumer) be too worried :)
Score: 9 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 12:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
macos monterey safari beta 3

macOS Monterey Beta 3: Apple Redesigns Safari Tab Interface Following Complaints

Wednesday July 14, 2021 11:39 am PDT by
In the third developer beta of macOS Monterey, which came out this morning, Apple has overhauled the design of Safari, making the tab bar more similar to the current tab bar in macOS Big Sur. The prior Safari design did away with the dedicated URL and search interface, instead allowing any individual tab to be used for navigation input. Tabs were also all arranged at the top of the display...