Apple and IBM Focusing on Feedback-Driven Apps and Support in New Enterprise Partnership
This past July, Apple and IBM announced an exclusive enterprise mobility partnership that would see both companies collaborating on a series of new business apps and services. As a part of the agreement, IBM would begin selling iOS devices to its corporate customers, create iOS apps, and provide cloud services, while Apple would offer a new AppleCare service tailored to specific enterprise needs.
Apple CEO Tim Cook and IBM CEO Virginia Rometty (Apple/Paul Sakuma)
Now, in an interview with Tech Pro Research, IBM executive Glenn Finch has given new details on the company's partnership with Apple, including how its enterprise apps will fit into the iOS ecosystem. According to Finch, IBM will create a hundred apps across a number of industries including software for financial services, telecom, and health. The executive also noted that the apps with be tailored to "client demand", as feedback will play a major role in making design changes.
"The promise of this whole partnership," Finch explained to me, is that "you have a built-in adoption curve already present." His customers in the enterprise already use iPhones and iPads at home; they trust Apple, they trust the apps, and they intuitively know how to work with them. The devices are known.
Finch also spoke on where the companies overlap, stating Apple's focus on user experience and design compliment IBM's data-driven approach. AppleCare support for enterprises will also be a joint effort between the two companies, as Apple technicians will perform warranty work on hardware while app maintenance and support will be provided by IBM.
From a procurement perspective, Apple already has an enterprise group and IBM isn't looking to step on their toes - however, IBM has an army of salespeople with clients every day, something that Apple is sorely lacking. The two companies are working out the specifics there to make sure they don't trip over each other too much.
Apple and IBM will begin rolling out its first apps under the new partnership later this fall, as more apps are scheduled to be released in 2015. Both companies will also look to launch AppleCare support for enterprises later this year.
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone.
As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup.
To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years.
Original iPod (2001)
Introduced in October...
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control.
The macOS Monterey 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4.
The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future."
Both the iPhone and all of the aforementioned...
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks.
tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. Apple...