As Apple prepares to launch its new iPhone 6, the iPhone 5 remains the company's most popular model in use, claims Localytics in a report that examines both mobile and web app analytics data from over 100 million iOS devices for the month of August 2014. According to the report, the iPhone 5 has 27 percent market share, edging out the year-old iPhone 5s, which has 25 percent. The now free on contract iPhone 4S rounds out the top three with 21 percent of the iPhone market.

iphone_device_share_localytics
With a new iPhone 6 on the horizon, these iPhone numbers will undoubtedly shift as owners upgrade their phones. The biggest change will likely be in the iPhone 5, which will lose market share as customers take advantage of upgrade offers.

The iPhone 5, launched in 2012, is Apple’s most popular phone with a 27% share, but only leads its successor, the 5s, by a small (2%) margin. This is likely because most iPhones come with a cheaper price if the consumer locks into a two-year contract, putting the average consumer on a two-year upgrade cycle. With the new iPhones expected to be available for purchase later this month, the iPhone 6 will likely eat into the iPhone 5’s market share.

ipad_device_sharelocalytics
While consumers tend to upgrade their iPhone on a regular basis, the latest Localytics data suggests the iPad has a longer lifespan. Though it is more than three years old, the iPad 2 remains the most popular iPad model in the company's lineup with 29 percent market share. Though it is heavily advertised and has received rave reviews, the current iPad Air occupies fifth place with 13 percent market share, beating only the original iPad.

In the past couple of years, Apple has launched the iPhone in September and the iPad in October, but one recent rumor claimed the company may unveil both devices during its press event tomorrow. But while numerous have pointed toward introduction for both the 4.7-inch and 5.5-inch iPhone 6, along with the iWatch, new iPads are less certain.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forums: iPhone, iPad

Top Rated Comments

El Pollo Diablo Avatar
89 months ago
I had expected a much bigger share, actually. It was priced attractively and had the specs of the 5. And I still like the design more than the 5. But I guess it never caught on with the public. I wouldn't be surprised if it was retired after Tuesday's keynote.

I don't think $549 is very attractive for a last gen phone in a cheaper casing, when the current generation is priced at $649. If you're already shelling out that much for a phone you probably can afford the extra $100 for the better and more exclusive looking model.
Score: 6 Votes (Like | Disagree)
Ballis Avatar
89 months ago
Probably will for a long time. The iPhone 5/5S are beautiful. The 6 not so much.
Score: 6 Votes (Like | Disagree)
caerulea Avatar
89 months ago
iPad 2 is likely "still" popular because...

It's more likely the iPad 2 is "still" popular because when Apple introduced the iPad Air, they dropped the iPad 4 and re-introduced the iPad 2 as the "cheap previous generation" version, and it remained so for quite some time. They only brought back the iPad 4 as the cheaper 16 gb version this past March.
Score: 4 Votes (Like | Disagree)
QCassidy352 Avatar
89 months ago
Makes sense to me, as I haven't seen a reason to upgrade my iPhone 5 or ipad 2 for several years now. iPhone 5 being in the lead is especially interesting since it never became the lower cost model (replaced by 5c instead).
Score: 4 Votes (Like | Disagree)
markyr17 Avatar
89 months ago
The iPhone 5 still being the most used doesn't surprise me. The 5s was the worst iPhone to release with little to no changes. Nobody in their right mind would have upgraded to it.
There are a hell of a lot of people "not in their right mind" then
Score: 2 Votes (Like | Disagree)
taptic Avatar
89 months ago
I hope these numbers get Apple to price the iPad mini back at $330...
Score: 2 Votes (Like | Disagree)

Top Stories

Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...