iWatch to Run Third-Party Apps, Key Developer Partners Already at Work - MacRumors
Skip to Content

iWatch to Run Third-Party Apps, Key Developer Partners Already at Work

Apple's upcoming wearable device, popularly known as the iWatch, is expected to be unveiled at Tuesday's media event, although a launch will reportedly come perhaps as late as early 2015. Part of the reason for the early unveiling may be to give third-party developers time to build apps for the new device, and 9to5Mac reports that will indeed be the case. Moreover, key third-party developers are said to have already been seeded with software development kit (SDK) tools to facilitate their work.

A small handful of high-profile social network and services companies with apps on the iPhone and iPad App Store have already been seeded with a pre-release version of the Apple SDK (Software Development Kit) for wearables under strict non-disclosure agreements.

The SDK was seeded “very recently” to these developers, and Apple likely wants to demonstrate some third-party wearable apps at Tuesday’s event, according to one source.

iwatch-concept-nike

iWatch concept by Todd Hamilton, based on the Nike Fuelband

The iWatch is expected to work closely with the iPhone, but contain its own array of health and fitness sensors as well as near field communications (NFC) technology for a new mobile payments initiative. A host of new iOS 8 features such as HealthKit, HomeKit, and extensions are also expected to be key to the iWatch's functionality.

Apple's media event kicks off at 10:00 AM Pacific Time on Tuesday, and MacRumors will have full coverage as the event unfolds.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Caution)

Popular Stories

youtube iphone apple watch health ad 2026

New Apple Ad Sells the iPhone and Apple Watch Health Pairing

Thursday April 23, 2026 11:18 am PDT by
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
watchos 26 gradient light

This New Apple Watch Face Is Coming in watchOS 26.5

Friday April 24, 2026 5:51 am PDT by
iOS 26.5 and watchOS 26.5 will have a new Pride Luminance wallpaper and Apple Watch face when the updates are released in the coming weeks, according to Bloomberg's Mark Gurman. In a brief tweet, Gurman revealed that Pride Luminance will "Celebrate the vibrancy and individuality of the LGBTQ+ community and customize your watch face with colors from Pride flags." iOS 26.5 has been in...
modular ultra training load

watchOS 27 to Offer New Watch Faces, Including 'Modular Ultra' Variant

Monday May 4, 2026 5:58 am PDT by
For watchOS 27, Apple is testing new Apple Watch faces, and one of them is a simpler version of an existing Apple Watch Ultra watch face that could be coming to standard Series models. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that Apple is testing multiple new faces for watchOS 27, code-named "Orchid." One of them is said to be a "simplified take" on the...

Top Rated Comments

153 months ago
An iWatch-only App Store? It doesn’t make sense to me. Installing an app on the iPhone should automatically display a new widget/app/watch face on the iWatch, not differently from Notification Center widgets in iOS 8.
Yeah, cause you know exactly how the iWatch will work. Maybe you should let people who've actually used the device (which right now is Apple) decide?
Score: 28 Votes (Like | Disagree)
153 months ago
Facebook on your wrist?

No thanks
Score: 22 Votes (Like | Disagree)
landroverz7 Avatar
153 months ago
I just can't wait to play angry birds on my wrist. But come on apple where is the app store for the apple TV!
Score: 14 Votes (Like | Disagree)
153 months ago
An iWatch-only App Store? It doesn’t make sense to me. Installing an app on the iPhone should automatically display a new widget/app/watch face on the iWatch, not differently from Notification Center widgets in iOS 8.
Score: 11 Votes (Like | Disagree)
153 months ago
I hope this rendering is what the iWatch ends up looking like. Maybe slightly wider.
Sort of like this?


If it does end up being more of a wristband, I'm eager to see how they make it easily adjustable to a range of wrist sizes.

http://tedlindsey.com/thoughts-on-the-iwatch/ ‎
Score: 10 Votes (Like | Disagree)
hybroid Avatar
153 months ago
Wow, so useful instead of making proper laptops.

I can buy a real watch from a lot of companies. A Mac I can only buy from Apple.
By that flawed logic...

You can buy a laptop computer from a lot of companies. An iWatch we can only buy from Apple.
Score: 9 Votes (Like | Disagree)