Apple Updates App Store Guidelines, Calls Out 'Creepy' Apps for Exclusion

appstoreApple today updated its App Store review guidelines ahead of the launch of iPhone 6 and iOS 8, adding sections for new features such as extensions, HealthKit, HomeKit and TestFlight. Additionally, Apple tweaked its introductory remark to specifically call out "creepy" apps as unwelcome in the App Store.

We have over a million Apps in the App Store. If your App doesn't do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.

The new guidelines, primarily in sections 25 through 28, outline what use of the new features would get an app rejected from the App Store. For instance, extensions must provide some functionality and must remain functional without network access. Keyboard extensions can only collect user data for improving the functionality of the keyboard and nothing else.

The sections for both HealthKit and HomeKit include guidelines for user data, with apps using HomeKit not allowed to collect any sort of user data for advertising and data mining while HealthKit is only allowed to collect data with a user's permission. TestFlight guidelines include limitations on distribution and compensation for beta testers.

Additionally, Apple added some notes to its Metadata section for the App Store's new app previews feature, noting that apps may only use video screen captures for previews and that app previews cannot display personal information without permission.

iOS 8 will be included on the iPhone 6 reportedly arriving later this month and likely launch a few days earlier for current devices.

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

Top Rated Comments

D.T. Avatar
129 months ago
This doesn’t bode well for my new app Peeping Tom.
Score: 26 Votes (Like | Disagree)
Sonmi451 Avatar
129 months ago
I wish Apple would enable an age based search tool so I can filter out 80% of the top paid and free apps, and be able to find useful apps. Or maybe a "permanently hide" app feature so it never shows up in any results.

I feel like I used to find cool apps a while back, but not as much anymore. Maybe I need to find some review site or something.
Score: 12 Votes (Like | Disagree)
pk7 Avatar
129 months ago
Some of these guidelines are hilarious!

- "We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App."

- "If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour."

- "We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it."

- "If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

- "This is a living document, and new Apps presenting new questions may result in new rules at any time. Perhaps your App will trigger this."

- "2.11 Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps"

- "14.2 Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary"

- "15.5 Apps that include games of Russian roulette will be rejected"

- "18.1 Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected"

:D
Score: 10 Votes (Like | Disagree)
TouchMint.com Avatar
129 months ago
How about telling us the screen resolutions so we can have our apps ready for the release...
Score: 8 Votes (Like | Disagree)
troop231 Avatar
129 months ago
How about telling us the screen resolutions so we can have our apps ready for the release...

Yeah seriously! The resizable iPhone simulators are garbage and impossible to really design around.
Score: 7 Votes (Like | Disagree)
macduke Avatar
129 months ago
Jennifer Lawrence approves.
Score: 6 Votes (Like | Disagree)