Apple's Upcoming Wearable Device Not Likely to Ship Until Early 2015

iwatch_concept_setWhile Apple is expected to unveil its new wearable device, popularly referred to as the iWatch, at its media event scheduled for September 9, the device will likely not begin shipping until early next year, according to Re/code.

Sources in position to know tell me it won’t arrive at market for a few months. “It’s not shipping any time soon,” said one. So when does Apple plan to ship its eagerly anticipated wearable? That’s not clear, but my understanding is that we’re unlikely to see it at retail until after the holiday season — think early 2015.

Word of a significant gap between unveiling and launch is not a surprise, considering the company's history when entering new product segments. The iPhone and iPad both launched a number of months after their unveilings. With no existing Apple product of its type to see sales plummet ahead of a launch, Apple has more flexibility to announce early and ship somewhat later.

KGI Securities analyst Ming-Chi Kuo is among those who recently reported that a 2015 launch is likely for the iWatch, also having predicted last month that production on the device would not begin until November. Part leaks for the device have also been non-existent, supporting the notion that production has not yet begun.

Apple's September 9 event is expected to focus on the iPhone 6, with the iWatch sharing the stage. Early rumors had suggested Apple was looking to show off the iWatch in October, but it may have altered its plans to better position the device as an iPhone accessory rather than a standalone product.

(Image: 2.5-inch iWatch concept by SET Solutions)

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...

Top Rated Comments

Jakexb Avatar
147 months ago
Oooh! quit it with the dumb rumors. It will come when it comes.
I just hate it when expectations build and then break down. :mad:

Sounds like you would like macfacts.com
Score: 7 Votes (Like | Disagree)
Doctor Q Avatar
147 months ago
Developers could use the lead time to get apps ready once the device details are made public.
Score: 5 Votes (Like | Disagree)
Karma*Police Avatar
147 months ago
I don't think so, I think Late november or December. They wouldn't want to miss out on bumper christmas sales.

If it went on sale in early December, that would leave a three month gap (Greater gap than between iPad announcement and iPad going on sale) and therefore plenty of time for it to go into production and get FCC approval.

I think the reverse is true. Introducing all their best stuff before the holidays is hurting sales because few people have the funds to buy an iPhone, an iPad and iWatch AND still have money left over to buy presents.

If they space it out, customers won't have to sacrifice one to get another and the likelihood that they'll buy all 3 increases. Also, they dilute their marketing... iPad will get drowned out by the iPhone noise and some may wait to upgrade their iPhone to get the iWatch.

There are other benefits to spacing out their launches including increased foot and online traffic and giving their competitors less breathing room.

Steve Jobs understood this but Tim Cook clearly doesn't and I really don't get this asinine strategy of staying quiet for 9 months and cramming everything into one season.
Score: 3 Votes (Like | Disagree)
wovel Avatar
147 months ago
LOL, I knew some genius was going to make a comment like yours.
Congratulations to you.

What I was trying to say is that I want meaningful rumors, not the same iWatch crap.


The recent rumors have not been the same iWatch crap. Three very reliable sources have now said they iWatch (or whatever it will be called) will debut 9/9 and at least two of those sources said it will not release until 2015.

All of those rumors are relatively recent and likely accurate. What they need to stop recycling are all of the absolutely hideous mockups. Awful stuff. Part photos are great, photo-shopped crap from fans is pointless and confuses people who aren't paying attention.
Score: 2 Votes (Like | Disagree)
Phil13503 Avatar
147 months ago
I think the Slogan is "Wish we could say more"
can be that the watch wasn't ready so show/talk about!!!

I think is kind of an apology already. :(
Score: 2 Votes (Like | Disagree)
cdmoore74 Avatar
147 months ago
Sounds like you would like macfacts.com

They should seriously do this. Every other day the story changes here. I don't even post as much because I feel that I'm wasting my time. I also visit Android sites and thoses rumors/leaks actually turn out to be true. Here their throwing crap at the wall hoping for something to stick.
Even after all the announcements are over with the entire cycle starts over again. I wonder how many countless post were made over Apple TV? Just a waste of time.
Score: 2 Votes (Like | Disagree)