U.S. Customers Unsurprisingly Delaying New iPhone Purchases as iPhone 6 Launch Nears

A study from Piper Jaffray analyst Gene Munster unsurprisingly shows that interest in the iPhone is waning as the current lineup ages and users are increasingly looking toward an expected fall launch for the iPhone 6. The survey asked 1,016 U.S. consumers about their plans to buy a new smartphone in the next three months.

munster-iphone-survey-may-2014
According to Munster, only 34 percent of surveyed consumers plan to buy an iPhone in the coming months, down from the 50 percent reported shortly after the iPhone 5s and iPhone 5c launch in September of last year. While interest in the iPhone wanes, consumer attention towards Android has increased as the balance shifts toward the newest handsets. Leading Android vendor Samsung introduced its latest flagship Galaxy S5 handset in February ahead of a launch last month.

This declining interest in the iPhone is not surprising, given the cyclic nature of product launches. With the iPhone midway in its product cycle, consumers may be delaying their purchase of a new iPhone due to rumors that suggest Apple's iPhone 6 is likely to arrive this fall. The effect of rumors on a consumer's purchasing decision is nothing new -- Apple CFO Peter Oppenheimer blamed rumors for declining iPhone sales in the months preceding the launch of the iPhone 4S. The iPhone 6 also appears set to bring a larger than normal upgrade spike as the device moves to a significantly larger display.

Even with U.S. customers delaying their purchases, Piper Jaffray still sees reason for optimism with continued strong international sales and even U.S. planned purchase rates remaining as high as 34 percent.

The Mar-14 quarter showed 17% y/y iPhone growth, which was significantly ahead of Street expectations for low single digit y/y growth. We believe that the iPhone showed significant strength in overseas markets, in addition to the China Mobile launch, that enabled it to grow meaningfully higher than expectations. While our survey is US focused, we believe the data suggests that the iPhone, particularly the highest-end 5S model, continues to have staying power given about a third of US smartphone consumers expect to purchase an iPhone in the next three months. We view the stronger March quarter in addition to our survey as an indication that iPhone can remain healthy into the iPhone 6 upgrade in September.

Apple's next-generation iPhone is expected to launch this fall with a 4.7-inch display, a faster A8 processor, and an upgraded rear-facing camera with image stabilization. It may also feature a thinner profile with a new power button layout and elongated buttons to accommodate the changes in form factor. An even larger 5.5-inch model may also be in the works, although it could launch several months later than the 4.7-inch version.

Related Forum: iPhone

Popular Stories

ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
sequoia

macOS Sequoia and iPadOS 18 Drop Support for These Macs and iPads

Monday June 10, 2024 4:13 pm PDT by
macOS Sequoia is still compatible with several Intel-based Macs, but it does drop support for 2018 and 2019 models of the MacBook Air. macOS Sequoia is compatible with the following Macs, according to Apple: MacBook Pro: 2018 and later MacBook Air: 2020 and later Mac mini: 2018 and later iMac: 2019 and later iMac Pro: 2017 Mac Studio: 2022 and later Mac Pro: 2019 and later The...
maxresdefault

Everything Apple Announced at WWDC 2024 in Nine Minutes

Monday June 10, 2024 7:59 pm PDT by
Apple crammed an overwhelming number of new features into its WWDC 2024 keynote event, introducing Apple Intelligence, iOS 18, iPadOS 18, macOS Sequoia, visionOS 2, watchOS 11, and tvOS 18. It was hard to keep up with everything that Apple highlighted, so we did a video of all of the new additions you won't want to miss. Subscribe to the MacRumors YouTube channel for more videos. We've also...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...

Top Rated Comments

Lapidus Avatar
131 months ago
Or because the phone still isn't capable of sending text messages.
A very basic feature for a phone.
Score: 10 Votes (Like | Disagree)
bushido Avatar
131 months ago
Or because the phone still isn't capable of sending text messages.
A very basic feature for a phone.

huh?
Score: 9 Votes (Like | Disagree)
skaertus Avatar
131 months ago
Apple's roadmap is so preditable that at this point even my dog knows that the iPhone 6 is going to be released in September. Given that Apple does not lower the prices of existing products, it is unsurprising that people are waiting for the iPhone 6 and pay the very same price that they would pay now for the iPhone 5s.
Score: 8 Votes (Like | Disagree)
lincolntran Avatar
131 months ago
4.7" is 2012 news, give me 5.5"

And 6.5" phone next year?
And 7.5" two years later?
And 8.5" phone after that?
Score: 6 Votes (Like | Disagree)
Mildredop Avatar
131 months ago
Think it's a reference to the iMessage Android problem.

Is it an "iMessage Android" problem? Or an "iMessage non-iPhone" problem?
Score: 4 Votes (Like | Disagree)
Jack Delgado Avatar
131 months ago
Or because the phone still isn't capable of sending text messages.
A very basic feature for a phone.

Sir, I believe what you're holding is a carrot.
Score: 4 Votes (Like | Disagree)