Apple Reduces Refund Times in Effort to Boost Online Sales and Customer Satisfaction
Apple has improved its return policy, offering faster refunds for customers who purchase items online, reports Reuters. Apple was able to shorten the refund processing time from 10 days to less than a week by using an expedited shipping method to send devices back to the company for return.
According to retail-intelligence firm StellaService, Apple switched to FedEx 2Day service last November during the holiday shopping season and has continued to use the service, despite the greater upfront cost associated with the faster shipping method. Customers will not incur any additional costs for Apple's decision to use FedEx, notes a source "with knowledge of the new procedure."
StellaService researchers first noted the improvement in refund processing times in November, but chalked it up to a temporary measure for the busy holiday season. The company, which orders items from Apple's website several times a day for research purposes, also discovered that packages were stamped with FedEx 2Day, rather than a Newgistics prepaid label.
Apple is going against the grain by investing in the returns process, an area that companies often trim because it does not help their bottom line. CEO Tim Cook has repeatedly said Apple does not have a profits-first policy, but instead prides itself on delivering a quality experience to its customers.
This focus on the overall experience benefits Apple's brand reputation among consumers as the company routinely leads its competitors in customer satisfaction. Apple recently reclaimed its spot as the highest ranked tablet manufacturer in J.D. Power's latest U.S. tablet customer satisfaction study, earning a 5-star rating and edging out rival Samsung.
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
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Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
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Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
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We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware.
iOS 16.4 and associated releases are also right around the corner with some new ...
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3.
The tvOS 16.4 update can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update....
Top Rated Comments
Well than I must be doing something wrong with Amazon returns. I log into my account, go to recent purchases, select return, select item, choose a reason, print the free return label, slap it on the item, place it outside my door. Generally get an email in less than a day that my refund has been issued.
I don't talk to anyone. I don't see anyone. I don't drive anywhere. I can't imagine an easier return process.
I never had a problem with Amazon. Very easy, no issues.
Surprised because Amazon (that is products sold BY Amazon, not sold ON Amazon; i.e., 3rd P reseller) has always be the epitome of customer service for me.
Refunds: log in, check off the product being returned, state reason, print out prepaid UPS label, drop off at a UPS Store. If the return is due to Amazon's fault or its clothes it ships back free. Refund come anywhere between instantly and 3 days.
Item not rec'd when expected (lost): Amazon ships out another one via next day air.
Now for items sold by 3rd parties on Amazon, yes, avoid those at all cost. They are not part of Amazon and Amazon can't do much for you until X amont of days pass.
Seriously? I've returned a few items and it's always been incredibly simple. They create a shipping label that I print, and as often as not I see the credit issued as soon as tracking shows I sent the return - before they even receive it!
Caveat, I tend to only buy items that are Amazon Prime which means sold or fulfilled by Amazon directly. If you're buying stuff shipped by the 3rd party seller directly, it's basically like eBay or Craigslist, you never know what you'll get.
Amazon returns have always been smooth and painless for me.
spoken like a true fanboy