timcook.pngIn an interview with The Wall Street Journal following the release of Apple's financial results for the most recent quarter, CEO Tim Cook stated that the company's stock was "undervalued" and that the expansion of the share buyback program "shows how much confidence [Apple] has in the future of the company."

Apple announced an increase of its capital return program to $130 billion, from an announced $100 billion last year, with the company expecting to complete the program by the end of 2015. Apple will take on additional debt both domestically and internationally to finance the program.

The company will also institute a 7-for-1 stock split in June, with shareholders of record on June 2 receiving an additional six shares of stock for each share they own on June 9, and a dramatic reduction in the price of each share to match. Apple CEO Tim Cook said that the company was undertaking the split to make it easier for all potential shareholders to afford to invest in the company.

Apple's board approved an 8% increase in the company's quarterly cash dividend, up to $3.29 from $3.05, and Cook said the company anticipates annual increases in the dividend going forward.

Top Rated Comments

John.B Avatar
151 months ago
Exactly what Icahn wanted, no?
Score: 3 Votes (Like | Disagree)
snprintf Avatar
151 months ago
Very undervalued. They are the best consumer electronics company.
They're also the most valuable company in the world still.

----------

No! He caved! The stock buyback is a bad idea, I think. The drop in price has resulted purely from Apple's recent failures, probably blamable on Tim Cook (but we don't really know). Quality control has really been lackluster all of a sudden. It would be a waste of money to try making up for that by buying back shares.

If you ask me, something stable and dividend-rich like those S&P500 ETFs are the way to go at this point. As a longtime fan of Apple, I'm beginning to lose hope in them now. Maybe Apple can't do it without Jobs.
Score: 2 Votes (Like | Disagree)
applesith Avatar
151 months ago
Very undervalued. They are the best consumer electronics company.
Score: 2 Votes (Like | Disagree)
smelly cat Avatar
151 months ago
13 times p/e ratio for a company like apple? With those financials and brand loyalty? Undervalued IMHO.
Score: 1 Votes (Like | Disagree)
rockarollr Avatar
151 months ago
Lots of Confidence

First, I'd like to say that I personally enjoyed listening to the Q2 earnings call today. It's always interesting to get a little insight into such an amazing company while being 'around the virtual meeting table'.

As far as stock value goes, I'd say it's definitely undervalued right now and Tim Cook knows it for certain. You can bet Tim and the guys at Apple know something that we don't; that Steve left a product map with tons of great ideas that are a) in the final stages of development, b) will be under development soon or c) will gain 'in development' status once technology catches up to the ideas outlined in the product maps. Steve left Jony Ive in charge of the product design part of the company and knew it would be in the best hands he could possibly leave it in. He often said that he and Jony thought very much alike. He also left Tim Cook to oversee the whole operation knowing he could count on Tim to, unlike Gil Amelio, keep 'the ship pointed in the right direction'. Tim proved worthy while Jobs was on medical leave several times and Steve had a lot of faith in his abilities. In fact, it could be argued that Steve's greatest legacy is not necessarily the products he created while he was with us but actually Apple, the company itself, and the collection of people that now see to its day-to-day operations. What he left behind was a group of amazing people, some wonderful product ideas, and a war chest of cash for them all to finish bringing these ideas to fruition and to fight off the copycats that would surely try to pilfer product ideas in the future. Tim is a patient, yet determined and steadfast leader... and Steve knew that's what Apple needed at the top once he was gone.

Also remember, Steve was a forward thinker. He only kept those around him that were also forward thinkers. I bet, together, he and the others discussed and mapped some wonderful product ideas that have yet to even be remotely realized. Yet. It'll take years of technology advancement and development for some of these ideas to be realized. It will take time. But, as always with Apple, the products will speak for themselves. They always do.

Brace yourselves. I think 2014 is going to be one of those ground-breaking :apple: product years!
Score: 1 Votes (Like | Disagree)
Karma*Police Avatar
151 months ago
I would say severely undervalued.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...