Apple Working to Expand Siri's Third-Party App Integration for iWatch

siri_ios_7_iconAs Apple continues work on its much-rumored iWatch, the company is placing a significant focus on expanding Siri's ability to interface with third-party apps, according to a report from The Information summarized by TechCrunch.

With input methods for the iWatch limited due to the device's size, Siri's voice capabilities may be one of the best tools for Apple to leverage, and that means improving Siri's capabilities.

The report points out how the Siri of today can’t do things like book a car rental or make a hotel reservation, or use a messaging app other than Messages to send a text. The improvements to Siri would potentially enable those types of things, enabling third-party integrations that don’t require one-to-one business arrangement between Apple and the external company. Current integrations like those with OpenTable and Wolfram Alpha do involve those direct deals, which limits the pace at which new third-party powers can be added to Siri.

The report also claims that Apple is working on technology to dynamically adjust what content is being shown on a device's display, offering the example of a running app automatically being shown when the user begins jogging. The technology would obviously be useful for a device such as the iWatch with very limited display size and input capabilities.

Apple has been rumored for several years to be working on a smart watch project, with the company reportedly placing a strong focus on biometrics to include health-related data tracking for the iOS ecosystem.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

Sky Blue Avatar
155 months ago
wouldn't trust Siri to book a hotel room.
Score: 7 Votes (Like | Disagree)
Born Again Avatar
155 months ago
Siri offers nothing but frustration in real world usage.

Any noise around you confuses it.

Google voice has been so far much better at understanding the human language.
Score: 5 Votes (Like | Disagree)
Taz Mangus Avatar
155 months ago
Please bring on more languages before doing that POS watch.

Please do tell your vast experience with this yet to be released product.
Score: 4 Votes (Like | Disagree)
dannyyankou Avatar
155 months ago
Please bring on more languages before doing that POS watch.

What makes it a POS? I'm curious for you to share your knowledge about it's features and design. :rolleyes:
Score: 3 Votes (Like | Disagree)
terrywfoster Avatar
155 months ago
Too bad Siri sucks.
Score: 3 Votes (Like | Disagree)
PrismaticRealms Avatar
155 months ago
I haven't worn a watch in about 20 years or so! But I may just get myself a new one on <some rumored released date>. :)
Score: 3 Votes (Like | Disagree)