Walt Disney Studios launched Disney Movies Anywhere, a new online service and companion iOS app that allows you to buy Disney, Pixar, and Marvel movies and watch them across multiple devices. The service has a catalog of over 420 films, with individual movies costing $19.99 each.
Powered by Disney's Keychest video-on-demand service, the Disney Movies Anywhere app lets customers browse or search through Disney's vast mobile library and then purchase titles for playback from within the app. The app streams the movie to an iOS device, with an option to download content for offline viewing.
Disney Movies Anywhere will be popular among families, and Disney has added parental controls to the app. Parents using the app on multiple devices can restrict viewing on a per device basis, allowing a parent to access the full catalog on their personal iPad and only G-rated movies on a child's iPod touch.
Apple users can link their iTunes account to the Disney Movies Anywhere app and sync eligible films with their iTunes library. In a launch promotion, Disney is offering Pixar’s The Incredibles for free to customers who enable this iTunes integration.