Apple Adds 'Red Bull TV' Action Sports Channel to Apple TV
Apple today expanded the lineup for its Apple TV set-top box, adding a new Red Bull TV channel with free action sports content carrying branding from the energy drink company. As noted by Variety, the channel includes coverage of live events, as well as curated playlists and on-demand content.
Red Bull TV live programming, films, shows and clips are now available to Apple TV users worldwide for free. Launched in 2010, Red Bull TV features “inspirational entertainment programming” designed to promote the beverage and its high-action brand image. Content includes live global events and sports, music and lifestyle entertainment.
Red Bull TV has also been available as an iOS app for several years.
Red Bull TV is just the latest in a long line of channel additions for the Apple TV over the last six months, with the most recent major expansion coming last month with the addition of Watch ABC, Bloomberg, Crackle, and KORTV.
Popular Stories
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac.
Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026.
Apple last...
In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being."
Apple is partnering with buy-now, pay-later company Klarna on the...
