Apple today expanded the lineup for its Apple TV set-top box, adding a new Red Bull TV channel with free action sports content carrying branding from the energy drink company. As noted by Variety, the channel includes coverage of live events, as well as curated playlists and on-demand content.
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Red Bull TV live programming, films, shows and clips are now available to Apple TV users worldwide for free. Launched in 2010, Red Bull TV features “inspirational entertainment programming” designed to promote the beverage and its high-action brand image. Content includes live global events and sports, music and lifestyle entertainment.
Red Bull TV has also been available as an iOS app for several years.
Red Bull TV is just the latest in a long line of channel additions for the Apple TV over the last six months, with the most recent major expansion coming last month with the addition of Watch ABC, Bloomberg, Crackle, and KORTV.
Top Rated Comments
(View all)Apple, please update the Apple TV UI. The current model just doesn't work anymore.
What's so hard about this Apple?:mad:
I don't want these channels...I want Netflix, The Blaze, Amazon.com, and maybe a few others...thats it. Let people develop for this already.
I hope the WWE Network is a glowing success. I don't watch it anymore, but at least they are doing the right thing.
For years people complained how little content Apple TV had. And berated apple for under using it.
Now these same people are complaining that apple is adding content.
Make up your minds
Really???...The Red Bull Channel? More "non-content" for the aTV.
They need to add some real stuff...and soon.
How about an NBC Sochi Olympics channel where you can watch all of the competitions without have to mess around with airplay mirroring from an idevice?
:eek: