New 'Umoove Experience' iOS Game Demos Face and Eye Tracking Technology

Umoove, an Israeli startup developing mobile-based face and eye-tracking technology, today released a new game that demonstrates its current work on tracking using the iPhone's front-facing camera.

Umoove Experience: The 3D Face & Eye Tracking Flying Game is a simple app that allows users to fly through a village using gentle head movements that are detected by the camera. The goal is to collect potion bottles scattered throughout the landscape by turning and moving up and down with head movements. The game also incorporates touch gestures at the same time for an all-encompassing gaming experience, with the touches used to control flight speed.

umoovexperience

Enjoy the 3D flying experience and test your skills by collecting the purple magic potions, which will give you more energy to continue exploring the village.

The Umoove Experience is only the beginning! Think about the potential of this technology on other app and gaming experiences such as first person shooters, driving games, and other flying or running gaming experiences.

Umoove has been developing its head and eye-tracking technology since 2010, and the current game serves as a simple demo highlighting the ways the system could be used in other apps and games in the future. As in the game demo that combines head movements with touch, Umoove's goal is to supplement traditional touchscreen controls rather than replace them.

In an interview with TechCrunch, Umoove CEO Yitzi Kempinski notes that the addition of head-tracking to standard touch controls is meant to mimic real-world experiences.

"We're talking about adding another layer on top of touching, similar to what the mouse did with the keyboard — they didn’t throw out the keyboard, it actually added suddenly the ability to have another layer of interaction, so it's the same sort of thing here," says CEO Yitzi Kempinski.

"It's supposed to be something that mimics real-world experience. I'll give you an example… if you think of a first-person shooter, those games you play and you have to shoot, and then you have the joystick to move around and you have to drag the screen to move around the room. Basically what we do is simple: based on where you face that's where you're aiming."

Umoove is currently offering indie developers a free SDK to incorporate face-tracking into their own apps and games. According to Kempinski, Umoove is also talking with OEMs about adding the technology into future devices.

Motion tracking using the iPhone's camera has been explored in the past, with two French researchers detailing a system for head tracking using an iOS device's camera back in 2011. Apple has expressed interest in similar technology in the past, with a 2009 patent detailing face-controlled 3D displays, and it has implemented accessibility options in iOS 7 allowing iPhone users to control their devices using head movements.

Umoove Experience: The 3D Face & Eye Tracking Flying Game can be downloaded from the App Store for free. [Direct Link]

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
Apple Foldable Thumb

Crease-Free iPhone Fold on Track for 2026 Launch as Development Advances

Monday November 24, 2025 10:25 am PST by
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production. Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...

Top Rated Comments

jrswizzle Avatar
155 months ago
Useless gimmick.

Oh wait, this isn't Samsung? Then, it's the most revolutionary thing ever existed!!

It's a game - by definition, relatively gimmicky.

But of course, gotta make sure to get in a defense of Samsung and shot at Apple and its fans huh? :rolleyes:

Seems like it could be cool for games. Surprised that its so software dependent. I guess I just assumed there was some hardware involved in the tracking stuff.....

Interesting.
Score: 13 Votes (Like | Disagree)
Menneisyys2 Avatar
155 months ago
Useless gimmick.

Oh wait, this isn't Samsung? Then, it's the most revolutionary thing ever existed!!
Score: 13 Votes (Like | Disagree)
nagromme Avatar
155 months ago
It's a game - by definition, relatively gimmicky.

But of course, gotta make sure to get in a defense of Samsung and shot at Apple and its fans huh? :rolleyes:
And Apple's not involved.

I'm trying to imagine why anyone would expect people to have great loyalty to some company called Umoove that nobody ever heard of--and then be offended in advance by that loyalty?

Really? Anti-Umoove trolling? All over a cool little tech demo with some future potential?

Samsung trolls have gotten increasingly bizarre.
Score: 9 Votes (Like | Disagree)
irfaanfaki Avatar
155 months ago
Seems to work fairly well I've tested it on an iPad. Wonder if it's worth $3.2 billion ?
Score: 9 Votes (Like | Disagree)
Klae17 Avatar
155 months ago
Useless gimmick.

Oh wait, this isn't Samsung? Then, it's the most revolutionary thing ever existed!!

Troll alert. Who said it wasn't a useless gimmick? Plus this is some random small company, not Apple. Fail.
Score: 6 Votes (Like | Disagree)
pgiguere1 Avatar
155 months ago
One is a game and one is pausing a video.

It's only a double standard if it's the same things being treated differently. Those features are in no way the same thing.
Not just that, but it's also not like this "game" (more like tech demo) is preinstalled on new iPhones and marketed by Apple as a major selling point of their new phone.

It seems like a bunch of MacRumors readers have switched to a Samsung phone and will upvote any positive comment about Samsung, no matter how dumb, to validate their purchase.

Maybe it's just me, but I feel like the community here is going downhill. We should of course not blindly defend Apple either, but at least try to stay on-topic and rational, and not upvote those who aren't. But you'll often see a totally illogical, off-topic comment about Samsung in top comments instead...
Score: 6 Votes (Like | Disagree)