Earlier this week, Apple teased its upcoming Black Friday promotion, which typically sees the company offering small discounts on a select number of products.
While Apple normally offers standard price cuts during Black Friday, this year’s event might focus on Apple Store gift cards with purchase rather than straight discounts, according to 9to5Mac. The promotion could see customers receiving an Apple Store gift card for later use when buying an eligible product.
Gift cards will likely be offered with the flagship products that Apple typically discounts, including iPads, iPods, MacBooks, and some accessories.
The gift card amounts are said to fluctuate based on the product. For example, gift cards that accompany accessories will have lower amounts of money than Macs. We’re hearing that accessories, such as the Dropcam, will likely include a gift card worth around $25, and Macs could include a $100 card. iOS Devices like the iPad will include a $50 Apple Store gift card. Some more expensive third-party products will also include $50 gift cards.
Apple is expected to announce its Black Friday deals on Friday, November 28 at midnight Pacific Time in the United States, but more information should be available tomorrow morning when Black Friday deals go live in Australia provided the gift card promotion isn't limited to the United States. Last year's discounts included $101 off MacBook Pros and Airs, $41 off the iPad with Retina Display, and $31 off of the iPod touch.
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
Apple will never do big sales as such it would devalue the brand and likely see a huge portion of users only buy products on the single sale day of the year given the savings of 25%
I've never seen an Apple gift card that could be used toward hardware.
http://www.apple.com/gift-cards/
"Use your Apple Store Gift Card for the purchase of a new iPad, iPhone, Mac, or anything else at the Apple Online Store or Apple Retail Store. Gift cards are available in stores, by mail, or by email."
Instead of taking $100 off the price, savings which can be spent anywhere you want (including an Apple competitor), you'll instead get a gift card that can only be spent with Apple. Very clever way of still getting you to pay full price for a device and still have to do further business with Apple when using the gift card.
It's a brilliant strategy, really :D
My thoughts exactly. Thats why I give this idea a thumbs down, and I see it as yet another greedy move by a company that I'm having an increasingly hard time defending anymore. (Yes I used to drink the Kool-Aid, now I'm a recovering addict.) All those MBA's are thinking hard how they can separate us from more cash- and somebody got a big promotion for coming up with this idea. Apple will make millions more on that day because of it. Naturally, the consumer (yes, thats you and me) loses in the end.
Its like a 10 percent off deal, but you have to buy two. That's not as good as a 10 percent off deal on one item because you have to spend more money to get the deal.... lots of people don't really realize that.
Why not just give us a discount like almost all other companies will do on this big sales day? Is that really so hard?
Please don't act like Apple started this. Walmart and Target having been using this approach for years. Apple has only started doing this recently
I don't think he ever said that Apple invented the concept. But if you want something from Walmart or Target that's on sale tomorrow, you will receive that item for less money. No gift card requirement.
Wouldn't you rather just get something cheaper instead of paying more up front and getting handed a gift card for later?
You know, as a customer, you have the right to criticize ANY company if they are doing something that's not in your best interest. Even :apple:.
I've never seen an Apple gift card that could be used toward hardware.
I think you're confusing Apple gift card with iTunes gift card. It's true that an iTunes gift card can't be used for hardware (or any store merchandise), but an Apple gift card can be used for anything in the Apple Store.
