Apple SVP of internet software and services Eddy Cue accepted Steve Jobs' posthumous induction into the Bay Area Business Hall of Fame last Thursday, which recognizes esteemed business individuals with ties to the San Francisco Bay Area. In a video of the award ceremony uploaded by the Bay Area Council (via TechCrunch), a montage of Jobs' noteworthy innovations is followed by an emotional speech from Cue detailing how Jobs had become a friend and helped him as his wife battled cancer, going on to share several remarks about Jobs' relentless pursuit of perfection throughout his time at Apple.


In the speech, Cue recounts how he learned through Jobs to “do what you love“ for the first time when Apple was preparing to launch the original iMac in 1998. Cue recounts how Apple's representatives got into the venue at midnight on the date of the event for rehearsals, with Jobs furious at the angle in which the Bondi Blue iMac popped up from the bottom center of the stage during a practice run:

He taught me many things but none more important than ‘do what you love’. That’s what he did every day. It wasn’t about fame, it wasn’t about fortune, it was about creating great products. And not accepting anything less than perfection. As I was coming in today, I was trying to remember a story of the first time I learned that from Steve. We were launching the iMac, in Bondi blue…we were doing this at the Flint center in Cupertino. Unfortunately we couldn’t get the venue, Stomp was there the night before, we were launching it the next day and we could only get in at midnight. So we come in at midnight, we were going to do rehearsals…one of the things we wanted to do was have the iMac come out from the stage as he was introducing it. And we’d shine some lights. I was sitting out in the crowd…and the iMac comes out and the light comes on it and I said “wow, that is so cool!”

Steve stops the whole thing and says “stop, this sucks!” He says, “it should come out at the side where you can see the color, the light should be shining at this side and when it turns to the front that’s when it should turn on…30 minutes later we do the whole thing again and when I see it come out I said ‘wow, he was absolutely right, it’s incredible’. He had that level of detail for everything he did, and that’s what he taught us.

Cue also noted that Jobs' would have been favorable to the induction because of his strong ties to the Bay Area, including the fact that he grew up, started Apple and met his wife Laurene all in the area. Notably, the home where Jobs first began building computers with Steve Wozniak was designated a "historic resource" by the Los Altos Historical Commission in October.

Also honored during the event was Oracle CEO Larry Ellison, who was a close friend of Jobs. Ellison stated that Jobs was not seeking fortune or fame, but rather added that the former Apple CEO was “obsessed with the creative process and building something that was beautiful.“

Top Rated Comments

blue22 Avatar
135 months ago
the more you know...

I didn't even know there was such a thing as the "Bay Area Business Hall of Fame". :eek:

That said, I think it's a great idea to have Steve Jobs inducted into it, considering how much he did to spur innovation and business in the region, and being a homegrown local boy makes it an even sweeter and appropriate nod. :apple:
Score: 2 Votes (Like | Disagree)
CrickettGrrrl Avatar
135 months ago
Wow...I'm the only comment? How soon they forget.

No, you're the first, as the servers have been down for quite a while.
Score: 2 Votes (Like | Disagree)
MacDav Avatar
135 months ago
No, you're the first, as the servers have been down for quite a while.

Hmmm...I see...I haven't been on MR for awhile. This is the first time I've ever been first. :)
Score: 1 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...