New Magazine Advertisement For iPhone 5s Appears, Highlights Camera and True Tone Flash

The third ad in Apple's print magazine campaign for the iPhone 5s has appeared on the back of this week's issue of Entertainment Weekly, focusing on the 5s' camera improvements and True Tone flash. The ad once again depicts the gold iPhone 5s, this time from behind, and includes a paragraph that describes the advantages of the 5s' camera.

iphone5scameraadreal

A better photographer, built in. 

Instead of teaching people to take better photos, why not teach the camera? The new iSight camera's software makes dozens of smart decisions every time you click--from True Tone flash that analyzes and adapts to your lighting, to burst mode which takes multiple pictures and suggests the best ones.

The new iSight camera. Only in iPhone 5s.

The ad in our image depicts AT&T branding, but Apple's ads for iPhone have traditionally rotated between carriers, likely part of a co-marketing agreement between Apple and the carriers.

After the launch of Apple's new iPhones, the 5c received most of the advertising, likely because of the iPhone 5s' limited stock levels initially. Apple's advertising for the iPhone 5s has been gearing up over the past two weeks with new print and TV spots. The print ads do note that the phone has "limited availability".

Top Rated Comments

MellowFuzz Avatar
104 months ago
If Jony Ive's breaks wind will you make it front page news Mac Rumors?

And wasn't this story already reported on here, or are magazine adverts really that exciting?
I'll have you know Jony takes great pain to provide a truly considered fart - a fart that makes you think "but of course, why would it smell any other way?" and doesn't speak of the endless curries and beans that he, as a designer, went through. A fart that's magical and elevates his contents.
Score: 4 Votes (Like | Disagree)
YeahBuddy Avatar
104 months ago
The photo of the magazine was not taken with an iPhone 5s.
Score: 4 Votes (Like | Disagree)
scottsjack Avatar
104 months ago
You're showing photos of ads? Slow news day?
Score: 3 Votes (Like | Disagree)
Steviejobz Avatar
104 months ago
Couldn't find a copy that wasn't wrinkled and had a hole on the page?
Score: 3 Votes (Like | Disagree)
AngerDanger Avatar
104 months ago
Instead of teaching people to take better photos, why not teach the camera?

Because that will contribute to raising a tech-dependant generation that has no idea how to make new tech?
Score: 2 Votes (Like | Disagree)
osx11 Avatar
104 months ago
Seems like MacRumors is posting a lot more minuscule facts recently.

Looks they want more page clicks.

I think these type of posts are disclosed, paid advertisements
Score: 2 Votes (Like | Disagree)

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