Nike today introduced a new fitness tracking bracelet, the Nike+ FuelBand SE. The new band looks nearly identical to the prior FuelBand, but with the addition of some color accents -- yellow, pink and red -- as well as a number of new features.

The biggest technical upgrade is the addition of Bluetooth 4.0, otherwise known as Bluetooth LE. The Bluetooth tech has been built into every iPhone since the 4S and allows for low-power and low-latency data transfer. It also takes advantage of the M7 motion coprocessor in the new iPhone 5s.

The new FuelBand also has a new clock mode that can show the time at the touch of a button.

FuelBand SE
Other improvements have come to the Nike+ Fuel points system, allowing the band to track more activities and not track activities that aren't actually physical activity.

The company has added hourly reminders asking you to move around for five minutes, in case you're too stagnant too long. You can also now double tap on the device to show the current time, resolving an odd omission from the last model. The app has also been improved, and now has a curve graph that encourages people to move every hour. There's now an intensity level that shows points as users are working out or doing some other physical activity — you can name these sessions, and share what you were doing with friends.

The FuelBand SE will launch November 6th for $149, only for iOS. Apple CEO Tim Cook is on Nike's board of directors.

Top Rated Comments

verniesgarden Avatar
153 months ago
As a FuelBand user, I'm not particularly impressed by this update.

After 2 years, a few new colours and Bluetooth 4.0 doesn't strike me as anything radical.

May look into the Fitbit Force.

as a potential first time fuel band buyer, i think NIKE is missing out on the opportunity to break into the smart watch field, i would love to see this with some notification function.
Score: 2 Votes (Like | Disagree)
JaySoul Avatar
153 months ago
As a FuelBand user, I'm not particularly impressed by this update.

After 2 years, a few new colours and Bluetooth 4.0 doesn't strike me as anything radical.

May look into the Fitbit Force.
Score: 2 Votes (Like | Disagree)
haruhiko Avatar
153 months ago

All that said, I was disappointed by the announcement today too - really would have loved to have seen the vibrating alarm function. Hopefully Apple will announce the iWatch a week from today so we can see how that compares.
Apple will not launch the iWatch next week. Don't hold your breath.

IF (a big if) Apple is ever going to launch a smartwatch, it will have its own keynote announcement. Anyway I highly doubt if Apple will release any smartwatch at all.
Score: 1 Votes (Like | Disagree)
bbeagle Avatar
153 months ago
Just in time for the Move It! Challenge (http://home.lausd.net/apps/news/show_news.jsp?REC_ID=330100&id=0) we're having for school kids here in Los Angeles on November 16.

All we have to do is get the school district to equip every student with a FuelBand (https://www.macrumors.com/2013/06/19/apple-scores-30-million-ipad-contract-from-l-a-unified-school-district/) and hope they are hack-proof (https://www.macrumors.com/2013/09/26/l-a-school-district-halting-home-use-of-issued-ipads-after-students-bypass-content-restrictions/). :)

Of course they're not hackproof.

Take the wristband, tape it to your hamster wheel, and let the hamster generate tons of Nike Points all day while you play video games.
Score: 1 Votes (Like | Disagree)
rldunn Avatar
153 months ago
I've had a Fuelband for since May 2012 and followed the cnet liveblog on today's announcement, so I can address a few of the comments.

Re: time - the new part is that you can hit the button twice and then it will immediately display the time. Before, you had to cycle through all the different readouts (unless Time was the last thing you had looked at) until you got to the Time readout. I love this change - the old way was so annoying that I only have my Fuelband display Time and Fuel, not steps or calories, because I hated having to cycle through so many pieces of info when I only wanted to know the time.

Re: comparison to iphone5s M7 chip - I also have a 5S; we know part of the answer to this but not all, since the Nike+ Move app hasn't been released yet. If the Move app works well, the 5S should work equally as well as the fuel band and maybe even better, since it should be able to measure movements that the Fuelband on your wrist wouldn't be able to. However, my biggest source of NikeFuel is from running or playing basketball and soccer, and I wouldn't have my phone on me for any of those activities, so this is where the Fuelband shines.

All that said, I was disappointed by the announcement today too - really would have loved to have seen the vibrating alarm function. Hopefully Apple will announce the iWatch a week from today so we can see how that compares.
Score: 1 Votes (Like | Disagree)
Snookerman Avatar
153 months ago
I think Tim is making sure this doesn't get too many features because Apple will come out with an iWatch with those features.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...