Nike today introduced a new fitness tracking bracelet, the Nike+ FuelBand SE. The new band looks nearly identical to the prior FuelBand, but with the addition of some color accents -- yellow, pink and red -- as well as a number of new features.
The biggest technical upgrade is the addition of Bluetooth 4.0, otherwise known as Bluetooth LE. The Bluetooth tech has been built into every iPhone since the 4S and allows for low-power and low-latency data transfer. It also takes advantage of the M7 motion coprocessor in the new iPhone 5s.
The new FuelBand also has a new clock mode that can show the time at the touch of a button.
Other improvements have come to the Nike+ Fuel points system, allowing the band to track more activities and not track activities that aren't actually physical activity.
The company has added hourly reminders asking you to move around for five minutes, in case you're too stagnant too long. You can also now double tap on the device to show the current time, resolving an odd omission from the last model. The app has also been improved, and now has a curve graph that encourages people to move every hour. There's now an intensity level that shows points as users are working out or doing some other physical activity — you can name these sessions, and share what you were doing with friends.
The FuelBand SE will launch November 6th for $149, only for iOS. Apple CEO Tim Cook is on Nike's board of directors.