Japanese mobile carriers NTT DoCoMo, SoftBank, and KDDI are all set to offer the 16GB version of the iPhone 5s for free with a two-year contract, marking the first time that all three major carriers in the country will carry Apple’s flagship mobile device, reports CNET. Each carrier plans to offer the phone for free with discounts that enable the special pricing, with DoCoMo offering rewards points for users who bring in used iPhones from SoftBank or KDDI.

Japanese business newspaper Nikkei [Google Translate] has provided a comparison chart of the iPhone plans on the three major Japanese carriers: 5s_japan_chart
In July, it was reported that DoCoMo, Japan’s biggest mobile carrier, lost a total of 3.2 million users over the last four-and-a-half years as it had yet to reach a deal with Apple to finally offer the iPhone after its two chief rivals, Softbank and KDDI have done so. However, a report surfaced earlier this month that the carrier would finally be carrying the iPhone, after DoCoMo CEO Kazuto Tsubouchi cited “compelling reasons” to reach a long-illusive deal the month before.

Apple began pre-orders for the lower-cost iPhone 5c in 10 countries, including Japan, on September 13, and will offer the iPhone 5s in store and for online order on September 20th.

Related Forum: iPhone

Top Rated Comments

dr34mc4st3r Avatar
159 months ago
Fruit of the terminal quality burden indeed
Score: 2 Votes (Like | Disagree)
yusukeaoki Avatar
159 months ago
Trust me, Japan is expensive for little phones like this.
Even with a 2 year contract, a phone costs nearly 800USD.
I bought my HTC One in Japan in June for 820USD.
However there are discounts for users who use them for 2 years and it became pretty much free.
With minimum usage, it costs 8000yen (80USD) every month.
Buying a brand new iPhone would cost around 800USD here as well.
Score: 1 Votes (Like | Disagree)
kdarling Avatar
159 months ago
Is this the first time that a new Apple flagship phone has been offered for free (on contract)? I don't know of any other carrier that's ever done that.
When the iPhone first went on sale in Japan, it barely sold, even subsidized down to ~$235. It only gained about 2% market share.

So in early 2009, Softbank started offering it for free, which finally kickstarted things and its share has grown ever since.
Score: 1 Votes (Like | Disagree)
nostodnayr Avatar
159 months ago
"Long-illusive"?
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...