Tim Cook Sends Email Highlighting iPhone 5s, iPhone 5c and iOS 7 to Employees
After announcing the new iPhone 5s and iPhone 5c this morning, Tim Cook sent an email about the new products to Apple employees, reports 9to5Mac.
The email focuses primarily on the new features coming with iOS 7, and details some of the components of the iPhone 5s and the iPhone 5c. iOS 7 has been engineered with "deep integration" for both of Apple's upcoming phones.
Team:
Today is an important day for Apple. Many of you and your coworkers have been hard at work developing the new iPhone 5s and iPhone 5c, which are the result of incredible collaboration between hardware and software which only Apple can deliver. In the weeks and months to come, especially as we approach the holidays, our Retail teams will help millions of customers experience these amazing products for the first time. We are also thrilled to be launching iOS 7 next Wednesday.
In addition to the stunning new user interface you saw previewed at WWDC, iOS 7 has been engineered with deep integration with both iPhone 5s and 5c including advanced 64-bit technologies in iPhone 5s. iOS 7 will ship with iTunes Radio, our free Internet radio service, and we are making our mobile iLife and iWork apps available as free downloads for anyone who buys a new iOS device so they can do amazing things with their photos, videos, documents, spreadsheets and presentations.
We made these announcements in Town Hall here in Cupertino this morning. It is a small venue which limits our ability to show the keynote live across campus and to other locations as we like to do. The event is now available to stream on apple.com, so I hope you will take time to watch it. We've also posted a Q&A with Greg Joswiak on AppleWeb about the new products and the work behind them. I hope you are as excited about the new iPhone lineup as I am. Our teams do an incredible job taking complex, cutting-edge technology and making it simple for our customers. That's something everyone at Apple can be proud of.
Cook's email clarifies that iWork and iLife will be free only with newly purchased devices and encourages Apple employees to watch the event stream on Apple.com. Cook also notes that the company has posted an internal Q&A with Apple VP of iPod, iPhone, and iOS Worldwide Marketing Greg Joswiak, which includes information about the new products and the manufacturing behind them.
Apple's iPhone 5s and iPhone 5c will be released on September 20, with pre-orders beginning on September 13 for the 5c. iOS 7 is set to be released on September 18.
Update: 9to5Mac posted a copy of the Q&A session with Greg Joswiak, which focuses on innovation at Apple and the features found in Apple's newest iPhones.
Popular Stories
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
