Apple Begins Training U.S. Retail Store Employees for Upcoming iPhone Trade-In Program

iphone_4s_5Back in June, it was reported that Apple was getting ready to launch an iPhone trade-in program at its U.S. retail stores, partnering with recycling firm Brightstar to give customers instant credit for their old iPhones to drive upgrades to newer models. According to the report from Bloomberg, the old iPhones would be refurbished and sold in emerging markets, lowering the cost of entry in those countries while preventing cannibalization of new device sales in Apple's established markets.

There has been little in the way of update on Apple's plans for the program since June, but MacRumors has now received word from several sources reporting that Apple is indeed beginning to prepare its store employees for the program. Apple has reportedly sent materials to its stores to support the initiative, while the first line of store trainers will be receiving instruction about the program today. Those trainers will then begin training other store employees next week ahead of a program launch.

We have yet to hear exactly when Apple plans to officially open the program, but it seems set to arrive just as the company unveils its next generation of iPhone hardware at a media event on September 10. The new lineup is expected to include both an iPhone 5S successor to the current iPhone 5 as well as a new iPhone 5C that is said to be essentially an iPhone 5 repackaged into a plastic shell available in a variety of bright colors.

Update: TechCrunch has some additional info about how the program works, including the fact that it is already live at a number of pilot Apple Stores in the U.S.:

A customer brings a working, non-liquid-damaged iPhone into an Apple Retail Store. It’s then evaluated by an employee with the help of an online site that a customer can access using the store’s iMacs or iPads. The customer then answers a series of questions about the condition of the device in order to determine a value.

That value can be used in credit for a new device but only if the customer has an upgrade credit available. So there is a carrier check involved. If a user does not have an upgrade credit, they could presumably pay the early termination fee of their carrier and use the credit towards a new device on another carrier.

The value of the trade-in varies depending on physical condition, capacity, and color. TechCrunch claims 16GB iPhone 4 and 4S models range in value from $120-200.

Update 2: MacRumors has now heard that the program is scheduled to launch on August 30.

Related Forum: iPhone

Top Rated Comments

aprofetto8 Avatar
134 months ago
I hope it's not going to be like University book stores.

"Oh whats that? You paid $348 on this textbook four months ago? We'll give you $5.67 for it."
Score: 21 Votes (Like | Disagree)
boshii Avatar
134 months ago
It will be pretty convenient to trade in your old iPhone and buy your new one in the same place.
Score: 10 Votes (Like | Disagree)
seamer Avatar
134 months ago
anyone who thinks they will be offering reasonable return prices is just naive. This is a marketing ploy to get you into the store and buy a new one, then they repackage and resell your traded in one at a profit to 2nd world countries.

A profit? Omigosh! And to a developing country where they shouldn't be allowed to have interweb? The sky is falling!
Score: 9 Votes (Like | Disagree)
basesloaded190 Avatar
134 months ago
If they match Gazelle, I would much rather just trade it in at the Apple Store versus sending it in and going through all that.
Score: 9 Votes (Like | Disagree)
Earendil Avatar
134 months ago
It's convenient but a lot less than what you can sell it for on craigslist. As long as you use common sense, craigslist can is relatively safe. People get in trouble when they agree to meet at someone's apartment, meet outside where one party can run away, or agree to ship the device.

anyone who thinks they will be offering reasonable return prices is just naive. This is a marketing ploy to get you into the store and buy a new one, then they repackage and resell your traded in one at a profit to 2nd world countries.

That's just silly. No one is going to go into an Apple store to sell an iPhone for they don't know how much, when they have no plans to buy an iPhone. The reverse will happen: Someone wants an iPhone and is informed inside the store that Apple will buy their old one. They can make a decision whether that option is worth while to them.

But "reasonable" is in the eye of the seller. I can get cheaper prices on gas by driving 20 minutes away. But how much I need to save in order to use 20 minutes of my life is entirely subjective and up to the individual and what their time is worth.

You can make more money on Craigslist, sure. But you'll also spend more time making that money. Some people have enough money, but would trade it for extra time. Some people have enough time, and would trade it for money. Having both Craigslist AND Apple buyback is the ideal situation.
Score: 5 Votes (Like | Disagree)
munakib Avatar
134 months ago
I will definitely be handing over my 4S to pickup either an AWS iPhone 5/5S. I hope the apple store in Canada are also getting the training or else I will have to find an excuse to travel to NY again.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
m2 macbook air green

Get Apple's M2 MacBook Air and M3 MacBook Pro for Record Low Prices

Friday December 1, 2023 6:59 am PST by
Best Buy is discounting a collection of MacBook Air and MacBook Pro models to all-time low prices today. We're tracking these deals below in addition to great discounts on the Apple Pencil 2 and Apple Watch Ultra 1. MacBook Air Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...