According to a report from Bloomberg, Apple’s falling market share in China is prompting local electronics accessory makers to give more attention to phones and tablets made by rival Samsung among other electronics manufacturers. Specifically, the report cites competitive, feature-rich products from the likes of Samsung as well as various cheap phones by other mobile handset makers.

5ccase

A shift to devices from Samsung, Lenovo Group Ltd. and a widening array of Chinese makers offering cheaper handsets is pushing up costs for those that previously relied on the iPad and iPhone, said Vincent Kwok, chief executive officer of Guangzhou-based Magic Kingdom, a maker of protective cases. [...]

“The market is now moving toward Samsung and brands from China, so we’ve enlarged our product line,” said Kwok, who has also added products from Xiaomi and Oppo. “Expanding our product line has reduced the risk for us. To focus on Apple is too dangerous.”

Bloomberg's report comes alongside a separate claim stating that the iPhone 5S and Apple’s low-cost iPhone 5C are set to launch in China on November 28th, which would likely bring an influx of new iPhone owners in the region. China Mobile, the world’s biggest carrier, as well as one that notably does not carry the iPhone, is said to be in talks with Apple about carrying its mobile device with both sides feeling positive that a deal will happen.

Apple will reportedly unveil the next-generation iPhone on September 10, and will likely unveil not only the iPhone 5S but also the lower-cost plastic iPhone 5C. Both devices are also rumored to launch in the first wave of markets on September 20.

Related Forum: iPhone

Top Rated Comments

Tankmaze Avatar
160 months ago
sensationalist headline and news by bloomberg, a lot of these case manufactures already diversified their product since samsung galaxy S2 launched.

you can find lots and lots of cases for flagship phones here in singapore.
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
160 months ago


App developers will be saying the same thing. Stick with Apple and you will see less profits because more people buy Android. Apple is the only one to blame.

Yes... but you're forgetting that more people are also buying more terrible smartphones that cost $80

There are tons of cheap whitebox phones sold in developing nations. The category of "other" is pretty big.

Someone who is only spending $80 on a smartphone will not be spending a ton of money on apps.

So yeah... more people are buying phones that run Android. But a lot of those phones are garbage phones... and those phones are not getting developers excited.
Score: 2 Votes (Like | Disagree)
aristotle Avatar
160 months ago
App developers will be saying the same thing. Stick with Apple and you will see less profits because more people buy Android. Apple is the only one to blame.
Right so stick with Apple and get profits or switch to android, spend more money on development because you have to reinvent features found in the Cocoa Touch frameworks and expect a greater share of zero dollars because most Android users are too cheap to pay for software.

Protip: 0 dollars X 100,000 = 0 dollars X 1,000,000 = Zero dollars.
;)

Given the extra development costs you could end up with some value of negative dollars profit.

You cannot make it up on volume if nobody is buying.
Score: 2 Votes (Like | Disagree)
cambox Avatar
160 months ago
In all honesty I think Apple have lost there way in recent years, lets hope they can regain market confidence and get back their mojo soon.
Score: 2 Votes (Like | Disagree)
cdmoore74 Avatar
160 months ago
App developers will be saying the same thing. Stick with Apple and you will see less profits because more people buy Android. Apple is the only one to blame.
Score: 2 Votes (Like | Disagree)
mudman2 Avatar
160 months ago
I am so sick of cheap chinese cases
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
chatgpt logo

Sam Altman Declares 'Code Red' for ChatGPT, Delays OpenAI Advertising Plans

Tuesday December 2, 2025 3:30 pm PST by
OpenAI is deprioritizing work on advertising as it focuses on improving the quality of ChatGPT, reports The Information. OpenAI CEO Sam Altman declared a "code red" on Monday, and told employees that the company needs to improve ChatGPT so it doesn't fall behind competitors like Google and Anthropic. Altman said that OpenAI needs to work on personalization for each user, image generation,...