phil_schiller Apple senior vice presidents Phil Schiller and Dan Riccio recently exercised and sold more than 40,000 combined common stock shares worth over $20 million, according to documents filed today with the SEC.

Schiller sold 37,172 shares of common stock at a price of $500 for a total haul of $18.6 million. Riccio sold a total of 3,754 shares of common stock over the course of 11 trades with prices ranging from $498.75 to $502.40 for a total of around $1.9 million.

Last November Schiller was one of the Apple executives that was awarded 150,000 RSUs as an incentive to remain employed at Apple. Half of those shares vested on June 21, 2013 while the other half will vest on March 21, 2016. In addition to those 75,000 shares vesting in 2016, Schiller has thousands of shares of stock remaining.

The moves to sell come two weeks after Apple directors Bill Campbell and Millard Drexler sold their stock options, three weeks after CFO Peter Oppenheimer sold his stock and almost two months after Apple SVPs Jeff Williams and Bruce Sewell cashed in on their stock.

Top Rated Comments

mbh Avatar
160 months ago
ship is sinking?

Nope. Big-time insiders have to schedule sales like this ahead of time in order to avoid breaking insider trading laws. These guys get so many options they need to sell some in order to cover the taxes on the awards (or something like that; I'm not an accountant.) This happens all the time when AAPL is low, high, and medium.

It would be nice if MacRumors would write up some boilerplate to tack on to these stories to explain this.
Score: 17 Votes (Like | Disagree)
darkslide29 Avatar
160 months ago
Well deserved. "Can't innovate anymore my ass!" Was a million dollar quote. :)
Score: 8 Votes (Like | Disagree)
Mackan Avatar
160 months ago

It would be nice if MacRumors would write up some boilerplate to tack on to these stories to explain this.

No thanks. The less I hear about stocks and the disgusting stock market the better. Humanity should be ashamed over this world engine.
Score: 7 Votes (Like | Disagree)
mbh Avatar
160 months ago
No thanks. The less I hear about stocks and the disgusting stock market the better. Humanity should be ashamed over this world engine.

And yet you not only read this story, but commented on it. :rolleyes:
Score: 6 Votes (Like | Disagree)
ArtOfWarfare Avatar
160 months ago
No thanks. The less I hear about stocks and the disgusting stock market the better. Humanity should be ashamed over this world engine.

God damn investors believing in startups and funding them. Why can't we live in a world where only government approved projects are funded?
Score: 4 Votes (Like | Disagree)
clibinarius Avatar
160 months ago
Why the spring? Didn't gold just go up this week? And now we have a potential gold-plated iPhone 5S? And the market is like anything else... what goes up, must and will come down. A solid commodity that has retained value throughout history seems like a good investment. The dollar is worth... what? Nothing? But gold will always have value. Who knows why they cashed out!? And who knows if they're flipping their dollars to gold!? I certainly don't. But I applaud them for the work and innovation they've given us the past decade, and like a previous post said, its well deserved.

For most of human history, salt has been more valuable by weight than gold, as well as incense, and silver was worth about 10% of gold if not more.

In fact, gold is probably the only ancient commodity to maintain value. Why is this? Good question. When Bill Dudley was asked about inflation, he said there is no inflation because the iPad 2 is twice as far as the iPad for the same price, to which he was promptly informed that "I can't eat an iPad."

You can't eat gold. You can't turn gold into energy. It just sits there and looks pretty. It only has value because it once had value, and isn't mass produced. It may go up, it may go down, but it is just another rock.
Score: 3 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...