According to multiple Twitter reports and a tipster who contacted MacRumors, individual Netflix profiles are now showing up on the Apple TV. The personalized profile feature, which is expected to be launched in August, will allow users of shared Netflix accounts to select a unique profile when accessing the service.

Netflix first debuted its personalized user profiles earlier this year at E3, giving select users beta access to the feature. With personalized profiles, each family member or Netflix user can have a separate profile with customizable avatars, individualized viewing histories, unique content recommendations, and parental control options.

appletvnetflix
While the feature is not yet available to the general public, the infrastructure has been launched on the Apple TV. According to a Netflix customer service representative, Netflix users who previously set up profiles when using the DVD service will now see those profiles show up on the Apple TV.

Profiles cannot be altered at this time, and additional users cannot be added, but users who already have profiles in place will see the option when opening the Netflix app. Netflix says that the official release will come to all users "later this summer," allowing individual profiles to be set up on the web and then accessed on the Apple TV.

(Thanks, Mark!)

Top Rated Comments

JonasCalhoun Avatar
161 months ago
Like I said, most people don't believe me. This is a screenshot taken a few minutes ago. When the app starts, then you select who you want, and they are personalized. It's been like this for me for a few months.
Score: 8 Votes (Like | Disagree)
dazed Avatar
161 months ago
Personalized profiles would be great, then I wouldn't have 100 cartoons in my recently watched section :)

I'd also love a watch later queue on the Apple TV so If I find something I'd like to watch I can mark it to watch later. Can't believe it's not there already (unless im missing something)
Score: 3 Votes (Like | Disagree)
JonasCalhoun Avatar
161 months ago
This has truly been the only thing stopping me from buying an Apple TV.

My iPad Netflix app has profiles on it, am I the only one? I've mentioned it to others, and they look at me like I have lobsters coming out of my head.
Score: 3 Votes (Like | Disagree)
Rocketman Avatar
161 months ago
Out of interest which Roku are you using? I am very interested to try one but in the UK only Roku 2 is available and not 3. Also from what i've read the picture quality is inferior on netflix and the UI for netflix not so good.

Would you recommend Roku over ATV? Does Roku have the post play feature?

Cheers
Roku 2 HDMI (high end). Roku is easier to use. To me the pitch for Apple TV is simply access to the ecosystem and nothing more. If you have an iTunes library on any connected device, want to send video from your phone or pad via airplay or just love Apple more than your own children, then yes.

Otherwise Roku. The UI is better on R2 NF than on ATV NF for sure. R2/3 has many more channels. Many, many.

Both very cheap. Buying both is trivial.

Rocketman
Score: 2 Votes (Like | Disagree)
SteveLV702 Avatar
161 months ago
now the important question can you password protect your personal profile so nobody else can access it?
Score: 2 Votes (Like | Disagree)
JonasCalhoun Avatar
161 months ago
After you select a person, it goes to personalized queues.
Score: 2 Votes (Like | Disagree)

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...