According to multiple Twitter reports and a tipster who contacted MacRumors, individual Netflix profiles are now showing up on the Apple TV. The personalized profile feature, which is expected to be launched in August, will allow users of shared Netflix accounts to select a unique profile when accessing the service.

Netflix first debuted its personalized user profiles earlier this year at E3, giving select users beta access to the feature. With personalized profiles, each family member or Netflix user can have a separate profile with customizable avatars, individualized viewing histories, unique content recommendations, and parental control options.

appletvnetflix
While the feature is not yet available to the general public, the infrastructure has been launched on the Apple TV. According to a Netflix customer service representative, Netflix users who previously set up profiles when using the DVD service will now see those profiles show up on the Apple TV.

Profiles cannot be altered at this time, and additional users cannot be added, but users who already have profiles in place will see the option when opening the Netflix app. Netflix says that the official release will come to all users "later this summer," allowing individual profiles to be set up on the web and then accessed on the Apple TV.

(Thanks, Mark!)

Top Rated Comments

JonasCalhoun Avatar
148 months ago
Like I said, most people don't believe me. This is a screenshot taken a few minutes ago. When the app starts, then you select who you want, and they are personalized. It's been like this for me for a few months.
Score: 8 Votes (Like | Disagree)
dazed Avatar
148 months ago
Personalized profiles would be great, then I wouldn't have 100 cartoons in my recently watched section :)

I'd also love a watch later queue on the Apple TV so If I find something I'd like to watch I can mark it to watch later. Can't believe it's not there already (unless im missing something)
Score: 3 Votes (Like | Disagree)
JonasCalhoun Avatar
148 months ago
This has truly been the only thing stopping me from buying an Apple TV.

My iPad Netflix app has profiles on it, am I the only one? I've mentioned it to others, and they look at me like I have lobsters coming out of my head.
Score: 3 Votes (Like | Disagree)
Rocketman Avatar
148 months ago
Out of interest which Roku are you using? I am very interested to try one but in the UK only Roku 2 is available and not 3. Also from what i've read the picture quality is inferior on netflix and the UI for netflix not so good.

Would you recommend Roku over ATV? Does Roku have the post play feature?

Cheers
Roku 2 HDMI (high end). Roku is easier to use. To me the pitch for Apple TV is simply access to the ecosystem and nothing more. If you have an iTunes library on any connected device, want to send video from your phone or pad via airplay or just love Apple more than your own children, then yes.

Otherwise Roku. The UI is better on R2 NF than on ATV NF for sure. R2/3 has many more channels. Many, many.

Both very cheap. Buying both is trivial.

Rocketman
Score: 2 Votes (Like | Disagree)
SteveLV702 Avatar
148 months ago
now the important question can you password protect your personal profile so nobody else can access it?
Score: 2 Votes (Like | Disagree)
JonasCalhoun Avatar
148 months ago
After you select a person, it goes to personalized queues.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18

Here Are Apple's Full Release Notes for iOS 18.2

Thursday December 5, 2024 11:48 am PST by
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch. The iOS 18.2 release notes provide a look at all of the new features that are coming...
Apple AI Command Center Concept Mock 3

Apple Expected to Launch This All-New Device Next Year

Wednesday November 27, 2024 1:05 pm PST by
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March. The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Thursday November 28, 2024 3:30 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Tim Cook WWDC 2024

Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview

Wednesday December 4, 2024 5:40 am PST by
WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about...
Generic iOS 18

Apple Seeds Release Candidate Versions of iOS 18.2 and More With Genmoji, Image Playground and ChatGPT Integration

Thursday December 5, 2024 10:03 am PST by
Apple today seeded the release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 updates to developers and public beta testers for testing purposes, two weeks after releasing the fourth betas. Alongside the release candidate versions of the iPhone, iPad, and Mac operating system updates, Apple has also seeded the watchOS 11.2, tvOS 18.2, and HomePod Software 18.2 RCs....
Whatsapp Feature

WhatsApp to Drop Support for These iPhones Starting May 2025

Monday December 2, 2024 2:57 am PST by
WhatsApp is set to end support for iOS versions older than iOS 15.1 from May next year, removing the chat platform's compatibility with several iPhone models in the process. From May 5, 2025, WhatsApp will no longer be compatible with iPhone 5s, iPhone 6, and iPhone 6 Plus models. Users with those devices won't be able to access the encrypted chat service after the specified date unless they ...
iPhone 14 Pro Display Two Times Brighter Feature

Every Display Upgrade Rumored for Apple's iPhone 17

Friday December 6, 2024 5:14 am PST by
Apple's next-generation iPhone 17 lineup may bring some of the most significant display improvements we've seen in recent years. While the iPhone 17 series isn't expected until late 2025, multiple rumors suggest Apple is working on substantial screen upgrades across its entire smartphone range. From enhanced refresh rates to advanced materials and improved power efficiency, these display...