According to multiple Twitter reports and a tipster who contacted MacRumors, individual Netflix profiles are now showing up on the Apple TV. The personalized profile feature, which is expected to be launched in August, will allow users of shared Netflix accounts to select a unique profile when accessing the service.

Netflix first debuted its personalized user profiles earlier this year at E3, giving select users beta access to the feature. With personalized profiles, each family member or Netflix user can have a separate profile with customizable avatars, individualized viewing histories, unique content recommendations, and parental control options.

appletvnetflix
While the feature is not yet available to the general public, the infrastructure has been launched on the Apple TV. According to a Netflix customer service representative, Netflix users who previously set up profiles when using the DVD service will now see those profiles show up on the Apple TV.

Profiles cannot be altered at this time, and additional users cannot be added, but users who already have profiles in place will see the option when opening the Netflix app. Netflix says that the official release will come to all users "later this summer," allowing individual profiles to be set up on the web and then accessed on the Apple TV.

(Thanks, Mark!)

Top Rated Comments

JonasCalhoun Avatar
120 months ago
Like I said, most people don't believe me. This is a screenshot taken a few minutes ago. When the app starts, then you select who you want, and they are personalized. It's been like this for me for a few months.
Score: 8 Votes (Like | Disagree)
dazed Avatar
120 months ago
Personalized profiles would be great, then I wouldn't have 100 cartoons in my recently watched section :)

I'd also love a watch later queue on the Apple TV so If I find something I'd like to watch I can mark it to watch later. Can't believe it's not there already (unless im missing something)
Score: 3 Votes (Like | Disagree)
JonasCalhoun Avatar
120 months ago
This has truly been the only thing stopping me from buying an Apple TV.

My iPad Netflix app has profiles on it, am I the only one? I've mentioned it to others, and they look at me like I have lobsters coming out of my head.
Score: 3 Votes (Like | Disagree)
Rocketman Avatar
120 months ago
Out of interest which Roku are you using? I am very interested to try one but in the UK only Roku 2 is available and not 3. Also from what i've read the picture quality is inferior on netflix and the UI for netflix not so good.

Would you recommend Roku over ATV? Does Roku have the post play feature?

Cheers
Roku 2 HDMI (high end). Roku is easier to use. To me the pitch for Apple TV is simply access to the ecosystem and nothing more. If you have an iTunes library on any connected device, want to send video from your phone or pad via airplay or just love Apple more than your own children, then yes.

Otherwise Roku. The UI is better on R2 NF than on ATV NF for sure. R2/3 has many more channels. Many, many.

Both very cheap. Buying both is trivial.

Rocketman
Score: 2 Votes (Like | Disagree)
SteveLV702 Avatar
120 months ago
now the important question can you password protect your personal profile so nobody else can access it?
Score: 2 Votes (Like | Disagree)
JonasCalhoun Avatar
120 months ago
After you select a person, it goes to personalized queues.
Score: 2 Votes (Like | Disagree)

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