Facebook Unveils Video on Instagram, Offering 15 Second Clips with Filters and Stabilization

Facebook today hosted a press event at its Menlo Park campus to unveil new video capturing capabilities for image sharing product Instagram, which Facebook acquired back in April of last year.

As expected, Instagram will now support short video uploads, positioning it as a serious competitor for Twitter's Vine, which allows users to capture six seconds of video footage.

To use the new video capabilities, users will tap on the capture button, which adds a new video icon to activate video mode. Holding down on the video icon will allow users to take up to 15 seconds of footage, more than double the time that Vine permits.

instagram
As with Vine, Instagram users can capture collages of video, taking a few seconds of footage at a time before moving on to a different angle or shot. Instagram also includes simple editing tools, allowing users to remove unwanted clips.

In addition to intuitive editing tools, Video for Instagram includes 13 new custom filters that have been specially designed for video plus “Cinema,” which is cinematic stabilization for videos that will “change video forever.” In an on-stage demonstration, Cinema provided sample videos with a noted improvement in stability, heavily cutting down on motion blur.

Unlike Vine videos, Instagram videos play just once right inside the Instagram feed and do not loop. Videos will have a cover photo and will be displayed alongside photos.

While on stage, Instagram co-founder Kevin Systrom also revealed some usage statistics. Instagram now has 130 million active members that use Instagram every month, and those users have shared more than 16 billion photos. The service also receives more than a billion likes per day.

The newly updated Instagram 4.0 with video is available now on the App Store for free. [Direct Link]

Top Rated Comments

(View all)
Avatar
96 months ago
Still can't use an existing video. Useless.

If I see something awesome happening, I want to take a video with the normal camera app, so it will be saved at full resolution, and so I have as much recording time as I need.

Why don't Vine and Instagram then let you select the best 15 seconds out of the longer video you took?

Fail.
Score: 18 Votes (Like | Disagree)
Avatar
96 months ago
Well, Vine is going to die now.
Score: 14 Votes (Like | Disagree)
Avatar
96 months ago
Didn't there used to be another app called Instagram? It was a nice, simple app that let you add retro effects to your photos. I wonder whatever happened to it :rolleyes:
Score: 12 Votes (Like | Disagree)
Avatar
96 months ago
When Facebook bought Instagram, I was confused as to why people were freaking out and immediately deleting it from their phones.

I think I now understand...
Score: 11 Votes (Like | Disagree)
Avatar
96 months ago
Wow, so, they just made a vine clone inside instagram that doesn't loop. So, how does this add anything beneficial to their service?
Score: 10 Votes (Like | Disagree)
Avatar
96 months ago
u need a presentation for that?
Score: 8 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...