Facebook Unveils Video on Instagram, Offering 15 Second Clips with Filters and Stabilization

Facebook today hosted a press event at its Menlo Park campus to unveil new video capturing capabilities for image sharing product Instagram, which Facebook acquired back in April of last year.

As expected, Instagram will now support short video uploads, positioning it as a serious competitor for Twitter's Vine, which allows users to capture six seconds of video footage.

To use the new video capabilities, users will tap on the capture button, which adds a new video icon to activate video mode. Holding down on the video icon will allow users to take up to 15 seconds of footage, more than double the time that Vine permits.

instagram
As with Vine, Instagram users can capture collages of video, taking a few seconds of footage at a time before moving on to a different angle or shot. Instagram also includes simple editing tools, allowing users to remove unwanted clips.

In addition to intuitive editing tools, Video for Instagram includes 13 new custom filters that have been specially designed for video plus “Cinema,” which is cinematic stabilization for videos that will “change video forever.” In an on-stage demonstration, Cinema provided sample videos with a noted improvement in stability, heavily cutting down on motion blur.

Unlike Vine videos, Instagram videos play just once right inside the Instagram feed and do not loop. Videos will have a cover photo and will be displayed alongside photos.

While on stage, Instagram co-founder Kevin Systrom also revealed some usage statistics. Instagram now has 130 million active members that use Instagram every month, and those users have shared more than 16 billion photos. The service also receives more than a billion likes per day.

The newly updated Instagram 4.0 with video is available now on the App Store for free. [Direct Link]

Top Rated Comments

zorinlynx Avatar
139 months ago
Still can't use an existing video. Useless.

If I see something awesome happening, I want to take a video with the normal camera app, so it will be saved at full resolution, and so I have as much recording time as I need.

Why don't Vine and Instagram then let you select the best 15 seconds out of the longer video you took?

Fail.
Score: 18 Votes (Like | Disagree)
donutbagel Avatar
139 months ago
Well, Vine is going to die now.
Score: 14 Votes (Like | Disagree)
NightFox Avatar
139 months ago
Didn't there used to be another app called Instagram? It was a nice, simple app that let you add retro effects to your photos. I wonder whatever happened to it :rolleyes:
Score: 12 Votes (Like | Disagree)
Corrode Avatar
139 months ago
When Facebook bought Instagram, I was confused as to why people were freaking out and immediately deleting it from their phones.

I think I now understand...
Score: 11 Votes (Like | Disagree)
GenesisJLS Avatar
139 months ago
Wow, so, they just made a vine clone inside instagram that doesn't loop. So, how does this add anything beneficial to their service?
Score: 10 Votes (Like | Disagree)
bushido Avatar
139 months ago
u need a presentation for that?
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
New Macs iPads iOS 17 4

New Macs and iPads Coming Soon: What to Expect

Saturday February 17, 2024 3:00 am PST by
Following the launch of Apple's Vision Pro headset, attention has shifted towards what is next on the company's agenda this year. As usual, March should be eventful for Apple, as it is expected to release new MacBook Air, iPad Pro, and iPad Air models during the month. In a recent press release, Apple also confirmed that iOS 17.4 will be released in March. Below, we recap what to expect...
Apple Watch Series 9

5 Major New Features Rumored for This Year's Apple Watch

Sunday February 18, 2024 3:00 am PST by
Thinking about upgrading your Apple Watch or buying one for the first time? If your current smartwatch is doing its job just fine and it's only the idea of a good deal that's piqued your interest, it could be worth holding out until later this year when Apple unveils its next-generation version. Here's why. There are already several rumors from reputable sources that suggest 2024 could be a...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....