Alternate Icons on iOS 7 Website Likely Old Marketing Material

After Apple debuted iOS 7 on Monday, the website for the new operating system displayed a set of icons that were different from the icons found in the current version of iOS 7.

Apple has since updated the website, but the Weather, Passport, and Reminders apps looked notably different, with the Passport and Reminders apps displaying different colors and the Weather app displaying a temperature rather than the current cloud and sun design.

ios7oldicons

"Old" iOS 7 icons

While it has been suggested that the icons represent future design changes that Apple is planning for iOS 7, it is more likely that the icons are previous iOS 7 design iterations. Because the icons were present on the website when it went public on Monday, it is reasonable to assume that the icons were the result of outdated and overlooked marketing material rather than an unintentional leak of new content.

The "old" weather icon, for example, forgoes the current sun and cloud icon of iOS 7 for a simple number, "73." That is the same temperature icon that is used for the iOS 6 version of Weather, so it is probable that the text-only 73 was an older, simpler design iteration taken from the current iOS 6 icon. There is no indication that the icon represents a live temperature reading.

ios7newicons

Current iOS 7 icons

Passbook, too, looked notably different in the older version, with a confusing color scheme that heavily featured blues and greens. Reminders was updated as well, swapping out gray for green and yellow for orange, both of which are bolder colors. Arguably, the newer versions of the apps feature crisper designs and more prominent, easy to distinguish colors.

Though it is unlikely that the icons represent upcoming designs, it is likely that iOS 7 will see several graphical updates before it is released to the public this fall. As noted yesterday by The Next Web, the current design is a "work in progress."

Related Forum: iOS 7

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

santydolby Avatar
155 months ago
please change that hideous safari icon with a yucky white background! :(
Score: 44 Votes (Like | Disagree)
ipedro Avatar
155 months ago
I'm confident that Apple will adjust things as they move closer to release. They're not submitting iOS7 to developers 3 months early so that they can ignore all their requests. Some app icons seem to have been universally rejected so they'll be getting a flood of feedback on them.

The camera app is one of them. If they're going to drop skeuomorphism, then don't take half measures. Get rid of the old camera metaphor and use one that better represents cameras today: a lens works well.

I like this one for the camera...



... and this one for Safari...

Score: 43 Votes (Like | Disagree)
Matrixfan Avatar
155 months ago
First time I have ever been disgusted by an Apple product.:mad: I was expecting Apple to do away with the extreme skeumorphic stuff here and there, but this neonfest and ugly icons are horrible. I have a feeling all of this is in effort to gear up for the chineese market. As a european, It goes all the way against my taste.
Score: 32 Votes (Like | Disagree)
nagromme Avatar
155 months ago
For me, the Photo's icon is meaningless and does not suggest intuitively, that it is a Photo App.

Neither did a sunflower. But we learned.
Score: 24 Votes (Like | Disagree)
street.cory Avatar
155 months ago
Everybody Calm Down

Hate it? Keep the criticisms coming, but don't freak out. Detail your concerns in a detailed manner and more importantly let Apple know by submitting feedback here (http://www.apple.com/feedback/)

Love it? Let us know but don't worry! Throughout the coming design iterations the grand vision of what we've seen won't ultimately be scrapped or changed in a major way again for quite some time. Better yet tell apple here (http://www.apple.com/feedback/)

After seeing so much hate on Apple and other users of this forum for the biggest change to the iPhone since it came out, it makes me kind of sad. Let's please have some respect for other people's opinions and for each other!

Love you all!
Score: 22 Votes (Like | Disagree)
Mohammad Ridwan Avatar
155 months ago
People are crying over these icons, not because they're bad, but because they unfamiliar.
No, The icons ARE Bad, Ugly, Confusing and Inconsistent. :mad:

I still I can't wrap my head around the idea that the best industrial
designer Sir Ive would even consider these fugly icons let alone
approve it.

The whole "Translucent UI" on Notificaton and Control Center gives
me headache.It's difficult to read text easily when the background
app is too noisy. The ultra thin 'Helvetica Neue Ultra Light' font
which is used system wide is anotherthing that doesn't make it easier
to read. There are too much white space in the OS which is not easy
on the eye either. And the iMessage app is too ugly to even be on the
Windows Phone.

There are some good UI feature in the new iOS. But nothing terribly
new. Most of the UI is sadly copied form Windows Phone OS, WebOS,
Android and also Jailbreak Tweaks and then combined together. Which
isn't necessarily a bad thing but didn't work out well in this
instance.

To quote The Verge's Joshua Topolsky, "The design of iOS 7: simply
confusing". And It's only gonna look worse on the iPad which is my
real fear.

My complain is only with some of the UI design. Not the functionality.
I love how iOS 7 works and super excited about it.

I'm just hoping Apple Improve some of these UI before the final public
release. But I seriously doubt that would happen. As history teaches
us once Apple takes a decision they generally stick with it no matter
what...

Also wanted to add on the news that Jony Ive reportedly had Apple’s
marketing team design iOS 7 icons... I just don't buy it.

Jony Ive clearly said in the video they 'Developed' the 'Grid System'
to design harmonious icons. They also
showed their design philosophy of the icons in the video and Web site.
So it was well thought out.
Plus there is a section in Apple's new iOS7 marketing video where Ive
specifically talks about how beautiful the new icons are, so he
obviously endorses them on some level.

It's funny how they brag in the video about beautiful icons and they
are so ugly in reality. It's just not something I think worthy of being
an Apple Product.

The news sounds like a great excuse for a terrible reception to their
horrible icons. I like a lot about the new UI and I'm super excited
about the functionality, but the 'Icons all symmetrically aligned to a
grid' crap was embarrassingly bad. They just look awful.

Its not the end of the world though. They just need to get some
consistency happening, and ditch the ugly icons like Game Center,
Safari and the Camera altogether.
Score: 20 Votes (Like | Disagree)