Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon Design

Ios7 1The Next Web has given us a peek behind the scenes at the development of the new and controversial user interface in iOS 7.

One of the more revealing points in the piece is that Jony Ive, recently put in charge of software as well as hardware design, tapped Apple's marketing and communications team -- MarCom -- to design the look and feel of the icons. Then, with those as a guide, the iOS design teams went to work.

First of all, many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams. From what we’ve heard, SVP of Design Jony Ive (also now Apple’s head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons. They then handed those off to the app design teams who did their own work on the ‘interiors’, with those palettes as a guide.


The site goes on to note that the design is "firmly a 'work in progress'", and that the look and feel of the icons and other new UI bits are likely to change significantly as the iOS 7 beta proceeds.

Top Rated Comments

cmathis Avatar
103 months ago

The site goes on to note (http://thenextweb.com/apple/2013/06/12/why-does-the-design-of-ios-7-look-so-different/) that the design is a "firmly a 'work in progress'", and that the look and feel of the icons and other new UI bits are likely to change significantly as the iOS 7 beta proceeds.

It sure as heck needs to.
Score: 71 Votes (Like | Disagree)
buckers Avatar
103 months ago
As impressed as I am with the amount of work they've done so far, the icons let the rest of OS down, I feel.
Score: 58 Votes (Like | Disagree)
Daalseth Avatar
103 months ago
Scary

Putting Marketing people in charge of ANYTHING critical is a bad idea. They aren't engineers, they aren't interface people, heck, they aren't even graphics and design people. Marketing is full of glorified sales people. As others have said this explains a lot.
Score: 45 Votes (Like | Disagree)
kiantech Avatar
103 months ago
They need to take them off, because everything about ios7 is great, but the icons make my eyes bleed.
Score: 40 Votes (Like | Disagree)
collinmac Avatar
103 months ago
Ok everyone, don't panic(get your towel if you need it) and step back from the edge. Everything is going to be ok.
Score: 40 Votes (Like | Disagree)
Andy-V Avatar
103 months ago

The site goes on to note (http://thenextweb.com/apple/2013/06/12/why-does-the-design-of-ios-7-look-so-different/) that the design is a "firmly a 'work in progress'", and that the look and feel of the icons and other new UI bits are likely to change significantly as the iOS 7 beta proceeds.

That's good. I think they've made a good start but the icons in particular do need some refinement.
Score: 38 Votes (Like | Disagree)

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