Apple Reaches Milestone of 100 Million iPod Touch Units Sold

Following today's launch of a new stripped-down 16 GB fifth-generation iPod touch, The Loop reports Apple has disclosed that the company has reached a milestone for the device with over 100 million units sold since its launch in 2007.

In addition to launching a new model of its iPod touch on Thursday, Apple told me this morning that it has sold more than 100 million units of the iPod touch since its introduction.

The iPod touch was launched in 2007 and took the design of the iPhone, minus the calling ability. It has since become one of Apple’s most popular products.

ipod_touch_5_colors
Historically, Apple has not disclosed the number of iPod touch units it sells each quarter, generally announcing only that the device accounts for more than half of the company's total iPod sales. The company revealed in documents filed in its lawsuit against Samsung last year that it had sold 46.5 million iPod touch units in the United States alone, but firm numbers have otherwise been difficult to come by.

Related Forum: iPod touch and iPod

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

World Citizen Avatar
163 months ago
I was pretty green to Apple in the iPod Touch launch days....

I was fully Windows minded (private) And, didn't even look at Apple products...

But then... then there was this store where there was a device which said
"Slide to unlock"

I was standing there for 2 minutes thinking if this could be real... If I really could slide that little button on that screen. And when I finally got the courage to try it IT WORKED>>>> I was truly amazed. And sold.


From then on my computer usage changed 200%. Not only the brand, but my whole idea of what a computer should do FOR YOU!

For me the iPod touch changed the world and not the iPhone...
Score: 12 Votes (Like | Disagree)
easy4lif Avatar
163 months ago
Owned 1st, 2nd 4th, and the current model.

I've prob saved 5k in money by not having to sign up for a phone contract
Score: 9 Votes (Like | Disagree)
MattJessop Avatar
163 months ago
I bought the first gen Touch years ago when it first came out, quickly fell in love and upgraded to the 3G when that came out.

I gave it to my mum years ago, managed to find it the other day. It's amazing how much has changed!! The screen was awful and washed out, it was really slow, took 10 seconds to open the settings app, is as thick as my iPhone 5 and yet at the time thought it was the best thing I'd ever ever used!! Crazy. :D
Score: 7 Votes (Like | Disagree)
Zunjine Avatar
163 months ago
I had a first gen iPod touch - genuinely one of the most brilliant devices I have ever owned. The idea of having a real web experience on a device so small was mind blowing. Now, of course, we take it for granted, but I had a Blackberry before that and I know how bad browsing used to be on mobile devices - the iPhone and iPod touch were years ahead.
Score: 6 Votes (Like | Disagree)
phillipduran Avatar
163 months ago
That's a bit sad.

I think it is awesome. I like to see people who are doing well and can afford the things in life they like.
Score: 5 Votes (Like | Disagree)
Jsameds Avatar
163 months ago
I've just done the maths and that's 33 iPod Touches sold every single minute since launch.
Score: 5 Votes (Like | Disagree)