Apple Celebrates 'A Decade of iTunes' With New Milestone Feature

With the 10th anniversary of the iTunes Store coming up on Sunday, April 28, Apple has posted a new iTunes Store feature honoring the event. The feature is an expanded version of the iPod + iTunes Timeline that has long been available on the company's site.

decade_of_itunes_banner
The feature walks through a number of important events over the ten-year history of the iTunes Store, from the launch day when U2's "Stuck in a Moment" and Beck's "Sea Change" topped the sales list to the 2010 launch of The Beatles on iTunes to new milestones of 40 billion app downloads and 25 billion songs reached earlier this year.

iTunes has maintained its dominance in both the music and video markets in the United States and other countries for many years, with the music store now available in 119 countries following a major expansion last December. Apple's App Store is even larger, with Apple noting in yesterday's earnings conference call that the marketplace is now available in 155 countries covering 90% of the world's population.

Related Forum: Mac Apps

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...

Top Rated Comments

ck2875 Avatar
164 months ago
They forgot to mention Ping.
Score: 24 Votes (Like | Disagree)
RawBert Avatar
164 months ago
Happy B-Day, iTunes Store.

I had just bought my first iMac around the same time. I couldn't figure out where to see the store on iTunes. I went to an Apple store and they asked me what color my iTunes icon was. I still had the purple one. (Duh!)
Score: 10 Votes (Like | Disagree)
AQUADock Avatar
164 months ago
They forgot to mention Ping.

That never happened.
Score: 8 Votes (Like | Disagree)
helmsc Avatar
164 months ago
Happy Birthday iTunes. Here's to another 10 years
Score: 6 Votes (Like | Disagree)
TyPod Avatar
164 months ago
No songs, no movie rentals, no books, no paid apps? It appears that you don't own an iDevice.

Maybe he "buys" his content from torrent sites.
Score: 4 Votes (Like | Disagree)
odedia Avatar
164 months ago
I find it amusing that on the tenth anniversary of iTunes i'm finding myself going back to vinyl, with all the goodness of preamps, amplifiers and floorstanding speakers. iTunes is great for my car, gym and while at work. At home, i'm back to analog :).
Pure, pure joy.
Score: 4 Votes (Like | Disagree)