Apple Celebrates 'A Decade of iTunes' With New Milestone Feature

With the 10th anniversary of the iTunes Store coming up on Sunday, April 28, Apple has posted a new iTunes Store feature honoring the event. The feature is an expanded version of the iPod + iTunes Timeline that has long been available on the company's site.

decade_of_itunes_banner
The feature walks through a number of important events over the ten-year history of the iTunes Store, from the launch day when U2's "Stuck in a Moment" and Beck's "Sea Change" topped the sales list to the 2010 launch of The Beatles on iTunes to new milestones of 40 billion app downloads and 25 billion songs reached earlier this year.

iTunes has maintained its dominance in both the music and video markets in the United States and other countries for many years, with the music store now available in 119 countries following a major expansion last December. Apple's App Store is even larger, with Apple noting in yesterday's earnings conference call that the marketplace is now available in 155 countries covering 90% of the world's population.

Related Forum: Mac Apps

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...

Top Rated Comments

ck2875 Avatar
165 months ago
They forgot to mention Ping.
Score: 24 Votes (Like | Disagree)
RawBert Avatar
165 months ago
Happy B-Day, iTunes Store.

I had just bought my first iMac around the same time. I couldn't figure out where to see the store on iTunes. I went to an Apple store and they asked me what color my iTunes icon was. I still had the purple one. (Duh!)
Score: 10 Votes (Like | Disagree)
AQUADock Avatar
165 months ago
They forgot to mention Ping.

That never happened.
Score: 8 Votes (Like | Disagree)
helmsc Avatar
165 months ago
Happy Birthday iTunes. Here's to another 10 years
Score: 6 Votes (Like | Disagree)
TyPod Avatar
165 months ago
No songs, no movie rentals, no books, no paid apps? It appears that you don't own an iDevice.

Maybe he "buys" his content from torrent sites.
Score: 4 Votes (Like | Disagree)
odedia Avatar
165 months ago
I find it amusing that on the tenth anniversary of iTunes i'm finding myself going back to vinyl, with all the goodness of preamps, amplifiers and floorstanding speakers. iTunes is great for my car, gym and while at work. At home, i'm back to analog :).
Pure, pure joy.
Score: 4 Votes (Like | Disagree)