Tim Cook on Mobile Payments: 'It's In Its Infancy'

Tim Cook was asked during today's earnings call about his feelings regarding the mobile payments market. While he didn't address the topic directly, he did note that the mobile payments were "just getting started" and still "in its infancy."

In a different part of the call, Cook said Apple would continue to augment the existing "iTunes ecosystem with new services and make existing ones even better."

NewImage
There have been persistent rumors for several product cycles that the iPhone would gain some sort of mobile payments system, perhaps through near field communications (NFC). Passbook, the system that Apple released last year to make it more convenient for customers using gift card or ticketing apps, could be a precursor to a larger mobile payments play by the company.

Apple already has a mobile payments system of sorts, allowing Apple Retail Store customers to self-checkout with the Apple Store app. The company has hundreds of millions of credit card numbers stored in its iTunes system, providing a natural groundwork for a possible future payments system.

Related Roundup: Apple Pay

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...

Top Rated Comments

3282868 Avatar
164 months ago
Tim Cook has been making a lot of statements recently. I'm a bit surprised with this announcement, given that Apple was (rumored) to be releasing NFC but backed out when credit companies refused their terms in taking a percentage of NFC sales.

NFC has been around for a long time in Japan, E.U., etc. and is used for more than payments. Infiniti is releasing all new vehicles lines this summer, and NFC will be implemented as an option for locking/unlocking doors, drivers' settings, etc. It's more secure than "blink" systems. Dateline (and other security experts) have shown it is easy to steal credit card data from "blink" cards. Readers are available online for ~$100, place one in a carry wallet and wave it near someone's purse or wallet. Copy that data onto something as simple as a hotel key, make a purchase (in one case, a couple thousand dollar purchases) and no one checked to verify the card. NFC is much more secure with a short transmit range.

NFC might be "in its infancy" in North America, but it has been around for a long time in many countries.
Score: 16 Votes (Like | Disagree)
miamialley Avatar
164 months ago
No, mobile payment is alive and well on other operating systems and in other countries. Apple is again behind.
Score: 14 Votes (Like | Disagree)
nikicampos Avatar
164 months ago
Tim Cook has been making a lot of statements recently. I'm a bit surprised with this announcement, given that Apple was (rumored) to be releasing NFC but backed out when credit companies refused their terms in taking a percentage of NFC sales.

NFC has been around for a long time in Japan, E.U., etc. and is used for more than payments. Infiniti is releasing all new vehicles lines this summer, and NFC will be implemented as an option for locking/unlocking doors, drivers' settings, etc. It's more secure than "blink" systems. Dateline (and other security experts) have shown it is easy to steal credit card data from "blink" cards. Readers are available online for ~$100, place one in a carry wallet and wave it near someone's purse or wallet. Copy that data onto something as simple as a hotel key, make a purchase (in one case, a couple thousand dollar purchases) and no one checked to verify the card. NFC is much more secure with a short transmit range.

NFC might be "in its infancy" in North America, but it has been around for a long time in many countries.

For it to work well, every store in the USA would have to invest/buy/change their payment terminals to NFC, so yes, the mobile payments are "just getting started."

Not to say worldwide, most countries don't even know about it, and no, I'm not going to buy an Infinity just because it has NFC, out of the top 50 cars manufacturers only one is starting to use it, so yes, it still "in its infancy."

So if Apple decides not to use a product (NFC) that will only serve less then 1% of their customer that's fine by me..
Score: 11 Votes (Like | Disagree)
cclloyd Avatar
164 months ago
Smartphones were in their infancy too when the iPhone came out.
Score: 8 Votes (Like | Disagree)
bungiefan89 Avatar
164 months ago
And what exactly is wrong with just paying for things with cash?
Score: 7 Votes (Like | Disagree)
Shrink Avatar
164 months ago
And what exactly is wrong with just paying for things with cash?

I thought I was the only one who still carries, and uses, cash.

But, then again, I still wear a watch...so I'm a complete troglodyte.:o
Score: 6 Votes (Like | Disagree)