Tim Cook on Mobile Payments: 'It's In Its Infancy'

Tim Cook was asked during today's earnings call about his feelings regarding the mobile payments market. While he didn't address the topic directly, he did note that the mobile payments were "just getting started" and still "in its infancy."

In a different part of the call, Cook said Apple would continue to augment the existing "iTunes ecosystem with new services and make existing ones even better."

NewImage
There have been persistent rumors for several product cycles that the iPhone would gain some sort of mobile payments system, perhaps through near field communications (NFC). Passbook, the system that Apple released last year to make it more convenient for customers using gift card or ticketing apps, could be a precursor to a larger mobile payments play by the company.

Apple already has a mobile payments system of sorts, allowing Apple Retail Store customers to self-checkout with the Apple Store app. The company has hundreds of millions of credit card numbers stored in its iTunes system, providing a natural groundwork for a possible future payments system.

Related Roundup: Apple Pay

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Saturday August 16, 2025 6:45 am PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept This is likely Apple's long-rumored "homeOS" operating system. In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
apple beta 26 lineup

Mark Gurman Responds to Last Week's Apple Device Leaks

Sunday August 17, 2025 7:03 am PDT by
Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more. Here is what was uncovered in the file, according to MacRumors contributor ...
iOS 26 Feature

Here's Everything New in iOS 26 Beta 7

Monday August 18, 2025 11:59 am PDT by
The seventh developer beta of iOS 26 is now available. While we are now in the later stages of the iOS 26 beta cycle, there are still some changes. Below, we outline everything new that we have found in iOS 26 beta 7 so far. Redesigned Blood Oxygen Feature The seventh developer betas of iOS 26 and watchOS 26 include a redesigned Blood Oxygen feature on Apple Watch Series 9, Apple Watch ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max's Internal Design With Metal Battery Allegedly Leaks

Friday August 15, 2025 9:13 am PDT by
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month. The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
iPhone 16

No iPhone 18 in 2026, Another Report Claims

Monday August 18, 2025 7:34 am PDT by
Apple is expected to delay the launch of its base iPhone 18 model until spring 2027, marking a major shift in the company's long-established release cycle, according to South Korea's ETNews. The report claims that Apple has informed some of its suppliers that the iPhone 18 will not be part of the September 2026 iPhone lineup. Instead, the company will unveil only higher-end models in the...
Apple Watch Ultra 2 Complications

Apple Watch Reportedly Set to Receive 'Significant Redesign' Next Year

Friday August 15, 2025 1:31 pm PDT by
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes. In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...

Top Rated Comments

3282868 Avatar
161 months ago
Tim Cook has been making a lot of statements recently. I'm a bit surprised with this announcement, given that Apple was (rumored) to be releasing NFC but backed out when credit companies refused their terms in taking a percentage of NFC sales.

NFC has been around for a long time in Japan, E.U., etc. and is used for more than payments. Infiniti is releasing all new vehicles lines this summer, and NFC will be implemented as an option for locking/unlocking doors, drivers' settings, etc. It's more secure than "blink" systems. Dateline (and other security experts) have shown it is easy to steal credit card data from "blink" cards. Readers are available online for ~$100, place one in a carry wallet and wave it near someone's purse or wallet. Copy that data onto something as simple as a hotel key, make a purchase (in one case, a couple thousand dollar purchases) and no one checked to verify the card. NFC is much more secure with a short transmit range.

NFC might be "in its infancy" in North America, but it has been around for a long time in many countries.
Score: 16 Votes (Like | Disagree)
miamialley Avatar
161 months ago
No, mobile payment is alive and well on other operating systems and in other countries. Apple is again behind.
Score: 14 Votes (Like | Disagree)
nikicampos Avatar
161 months ago
Tim Cook has been making a lot of statements recently. I'm a bit surprised with this announcement, given that Apple was (rumored) to be releasing NFC but backed out when credit companies refused their terms in taking a percentage of NFC sales.

NFC has been around for a long time in Japan, E.U., etc. and is used for more than payments. Infiniti is releasing all new vehicles lines this summer, and NFC will be implemented as an option for locking/unlocking doors, drivers' settings, etc. It's more secure than "blink" systems. Dateline (and other security experts) have shown it is easy to steal credit card data from "blink" cards. Readers are available online for ~$100, place one in a carry wallet and wave it near someone's purse or wallet. Copy that data onto something as simple as a hotel key, make a purchase (in one case, a couple thousand dollar purchases) and no one checked to verify the card. NFC is much more secure with a short transmit range.

NFC might be "in its infancy" in North America, but it has been around for a long time in many countries.

For it to work well, every store in the USA would have to invest/buy/change their payment terminals to NFC, so yes, the mobile payments are "just getting started."

Not to say worldwide, most countries don't even know about it, and no, I'm not going to buy an Infinity just because it has NFC, out of the top 50 cars manufacturers only one is starting to use it, so yes, it still "in its infancy."

So if Apple decides not to use a product (NFC) that will only serve less then 1% of their customer that's fine by me..
Score: 11 Votes (Like | Disagree)
cclloyd Avatar
161 months ago
Smartphones were in their infancy too when the iPhone came out.
Score: 8 Votes (Like | Disagree)
bungiefan89 Avatar
161 months ago
And what exactly is wrong with just paying for things with cash?
Score: 7 Votes (Like | Disagree)
Shrink Avatar
161 months ago
And what exactly is wrong with just paying for things with cash?

I thought I was the only one who still carries, and uses, cash.

But, then again, I still wear a watch...so I'm a complete troglodyte.:o
Score: 6 Votes (Like | Disagree)