French Carrier Executive Claims Frugal Customers Hurting iPhone Sales - MacRumors
Skip to Content

French Carrier Executive Claims Frugal Customers Hurting iPhone Sales

iphone_5_lteStephane Richard, CEO of France Telecom, said in an interview with Bloomberg that customer behavior is changing and price-conscious consumers are driving demand for lower priced smartphones, threatening sales of comparatively expensive phones like the iPhone and Samsung's Galaxy S line.

The shift has been especially severe in Europe, where more customers are keeping the same phone when they switch carriers. Amid a slumping economy and mounting competition, France Telecom has seen prices drop 25 percent over the past three years, squeezing profit margins and its stock price. Its cheapest plan now provides unlimited calls and texting and 3 gigabytes of data for about 20 euros ($26) a month -- about half the price of T- Mobile USA Inc.’s $50 plan, which is touted as a U.S. bargain.

Richard believes there will be fewer early adopters purchasing the latest and greatest devices going forward, though it's unclear if the slowdown would be restricted to Europe or if it could pressure iPhone sales in the U.S. as well. Regardless, many recent rumors suggest Apple is working on a cheaper iPhone to address some of these concerns.

Popular Stories

macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
macworld iphone 18 pro colors

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'

Friday April 17, 2026 3:50 am PDT by
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Saturday April 18, 2026 5:59 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...

Top Rated Comments

170 months ago
European plans tend to be a lot better than US plans anyway. You guys are bent over and screwed repeatedly everyday.
Score: 39 Votes (Like | Disagree)
wesk702 Avatar
170 months ago
People would rather spend less money. Next in news, it's raining in Seattle.
Score: 22 Votes (Like | Disagree)
Dwalls90 Avatar
170 months ago
Wait, unlimited calls, texts and 3GB of data for $30?! That's like $100 in the states.
Score: 19 Votes (Like | Disagree)
Serelus Avatar
170 months ago
No, you guys just want to keep selling these phones with ridiculously expensive subscriptions, and then when nobody is buying your phone because it's all to expensive you suddenly claim it's "hurting sales" try making things cheaper, you greedy douche.
Score: 19 Votes (Like | Disagree)
170 months ago
yeah right

I always get a big kick when it comes to US smart phones market.

The "price" of an iPhone is around $200 with a two-year contract (has been that way for a few years now) and the "frugal" customer is expected to pay about $100 per month (for average usage plans).

The supposed price of iPhone is less than 10% of total cost of your phone bill in those contract bound two years.

Would you really care about the $200 that you paid?

People need to realize that you are really buying a $2400 phone instead of $200 phone.

The cellphone is the biggest rip-off here. The landline and home internet costs have come down but mobile phone cost is still way up there. The data plan alone for cellphone is like $40 and voice is like $45. Do you think this is really a fair price?

If you look at other countries, most consumers would not pay $100 per month for cellphone usage.
Score: 9 Votes (Like | Disagree)
170 months ago
Wait, unlimited calls, texts and 3GB of data for $30?! That's like $100 in the states.

I feel for you guys in the states, your plans are ridiculously expensive. You can pick up a sim only plan with 2000 minutes, unlimited texts and unlimited data (truly unlimited) with tethering included for around $37/month.
Score: 9 Votes (Like | Disagree)