Samsung Confirms Work on Smart Watch Project

samsung_s9110_watchphoneBloomberg reports that Samsung has confirmed last month's rumors that it is working on a smart watch. With rumors of Apple working on its own "iWatch" project for launch as soon as later this year, it appears that the two rivals will be be going head-to-head yet again as the battle over mobile devices widens.

“We’ve been preparing the watch product for so long,” Lee Young Hee, executive vice president of Samsung’s mobile business, said during an interview in Seoul. “We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them.”

Lee had no comment on what features the watch may have, how much it would cost and when it would go on sale.

The report notes that Samsung may be able to offer a pricing advantage over Apple given that it controls its own chip and display production, undoubtedly two of the highest-cost components of a smart watch.

Apple has been reported to have 100 product designers working on its smart watch project, toying with curved glass and considering such features as biosensors and mapping functionality. The watch will also reportedly run a "full" version of iOS, making for easier integration and developer access. Battery life is said to be a challenge for Apple, however, with current prototypes lasting only about two days between charges, roughly half of Apple's goal.

(Photo: Samsung S9110 watchphone)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

Gemütlichkeit Avatar
167 months ago
If by development, you mean waiting until Apple develops theirs for ideas :D
Score: 96 Votes (Like | Disagree)
MonkeySee.... Avatar
167 months ago
"We've been preparing the watch product for so long," Lee Young Hee, executive vice president of Samsung's mobile business, said during an interview in Seoul. "We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them."

Lee had no comment on what features the watch may have, how much it would cost and when it would go on sale.

Translated to "we will see what Apple offers and do that"
Score: 64 Votes (Like | Disagree)
Chmeeee Avatar
167 months ago
"We've been preparing the watch product for so long,"

This sentence seems preemptively defensive.
Score: 55 Votes (Like | Disagree)
bbeagle Avatar
167 months ago
Who wouldn't want this?

Score: 26 Votes (Like | Disagree)
dBeats Avatar
167 months ago
"We have been working on it for sooo long. I mean, like, really long. We can make a new smart phone every 10 minutes, but the watch....whew that takes a loooong time."

"Aren't you just waiting to see the specs on the Apple watch and then just copy it?"

"No, we're just waiting to get it just right."

"So when is your watch coming out?"

"About 3 months after Apple's"

"But Apple hasn't announced when/if it will be released."

"Buahahahahahahahahahah... ahem, sorry I have cold."
Score: 21 Votes (Like | Disagree)
iGrip Avatar
167 months ago
Apple doesn't even make a watch and Samsung is already copying it!

Wah!
Score: 21 Votes (Like | Disagree)