Enterprise Information Workers Favor Microsoft Tablets and Apple Phones

by

Information workers in the enterprise sector would like a Microsoft tablet but an Apple phone, according to Forrester Research's annual Mobile Workforce Adoption Trends survey of 10,000 enterprise staff (via AppleInsider).

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For tablets, preferences were 32% Microsoft Surface, 26% iPad and 12% Android tablet. For phones, the figures were 33% iPhone, 22% Android and just 10% Windows Phone.

Notably, 79% of respondents said that they don't currently use a tablet for work purposes, with only 17% saying that they're not interested in using one, suggesting that there remains a substantial market opportunity should companies be willing to support tablets.

The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

nagromme Avatar
104 months ago
Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them
Score: 15 Votes (Like | Disagree)
spazzcat Avatar
104 months ago
What are Enterprise Information Workers? Are these IT employees?
Score: 5 Votes (Like | Disagree)
FloatingBones Avatar
104 months ago
I think IT workers like the idea of being able to run MS Office apps on a tablet. They haven't actually seen now these apps run on Surface RT and Surface Pro devices. :(

This dynamic will change when/if MS offers a version of Office for the iPad.
Score: 4 Votes (Like | Disagree)
jontech Avatar
104 months ago
Until we tested the MS tablet


Give us iPad please
Score: 4 Votes (Like | Disagree)
Carlanga Avatar
104 months ago

Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them


I bet you have never touched one; it's a great little device and this comes from someone that has not bought a MS desktop OS since 2006.
Score: 3 Votes (Like | Disagree)
Thunderhawks Avatar
104 months ago

What are Enterprise Information Workers? Are these IT employees?


They work for the website

www.startrek.com

releasing information about the enterprise, movies, actors, sequels etc.
Score: 3 Votes (Like | Disagree)

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