Information workers in the enterprise sector would like a Microsoft tablet but an Apple phone, according to Forrester Research's annual Mobile Workforce Adoption Trends survey of 10,000 enterprise staff (via AppleInsider).
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For tablets, preferences were 32% Microsoft Surface, 26% iPad and 12% Android tablet. For phones, the figures were 33% iPhone, 22% Android and just 10% Windows Phone.
Notably, 79% of respondents said that they don't currently use a tablet for work purposes, with only 17% saying that they're not interested in using one, suggesting that there remains a substantial market opportunity should companies be willing to support tablets.
The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.
Top Rated Comments
(View all)Microsoft Tablets Well Received by Those Who Have Not Used Them
This dynamic will change when/if MS offers a version of Office for the iPad.
Give us iPad please
Alternate headline:
Microsoft Tablets Well Received by Those Who Have Not Used Them
I bet you have never touched one; it's a great little device and this comes from someone that has not bought a MS desktop OS since 2006.
What are Enterprise Information Workers? Are these IT employees?
They work for the website
www.startrek.com
releasing information about the enterprise, movies, actors, sequels etc.