woz_apple_1_boardApple co-founder Steve Wozniak said in an interview yesterday that Apple has fallen somewhat behind in the smartphone field, allowing competitors like Samsung to catch up.

The comment was made as Wozniak spoke about the importance of brand (translated from the original German report by wiwo.de) at the Business Week Best Brand Awards.

I am proud that we have such loyal fans. But this loyalty is not given, the need to have the best products is always there. Currently we are in my opinion somewhat behind with features in the smartphone business. Others have caught up. Samsung is a big competitor. But precisely because they are currently making great products.

The comments were, however, made in the context of his great pride in Apple and its products. Wozniak also explained why he stands in line at Apple stores to buy new products on launch days despite remaining an employee of the company to this day.

The launch of a new Apple product is for me like a big, major concert which you absolutely must attend personally. It's history. Sure, I could order online or call the store manager so that they smuggled me in the back door. But that would be nothing. No, I will have the experience like any normal customer. But one thing is certain. If Apple made lousy products, I would not be in line.

Wozniak has never been shy in speaking about Apple, and while he has only very limited contact with the company today, he still draws significant attention at his appearances at events at Apple product launches. While he remains a fan of Apple and the iPhone, he has long been open to alternatives and has noted several times that he carries a number of iPhones and Android devices with him.

(Thanks, Chris! Photo from woz.org.)

Related Forum: iPhone

Top Rated Comments

Bubba Satori Avatar
148 months ago
For some reason, I can tell I wouldn't like this guy.

Because he has an opinion about smart phones?

----------

That is one the stupidest things Woz has ever said.

Wow.
Score: 24 Votes (Like | Disagree)
spiderman0616 Avatar
148 months ago
In some ways, he's right. There are things on other phones that aren't on the iPhone. Apple makes great products that are, in some peoples' minds, missing features that other similar products have.

HOWEVER

1) I know Woz made the Apple II back in the day and that's his pride and joy, but what significant insight does he really have into the industry these days? What has he really done for me or Apple in the last 20 years? 30 years? I think he's looking at this situation like an extremely geeky user, not an every day joe. A lot of the reason geeks like Android over the iPhone is that you can mess with it. He might be looking at it from that perspective.

2) Apple will release features when they feel it's the right time--not any sooner or later than that. Just because the tinkerers feel that something is "missing" doesn't mean that it's something most people would use.

So in general, I would like to know what Woz would like added into iOS. He always makes these sweeping comments about Apple but never gives any solutions. He's no better than your typical forum poster/troller.
Score: 18 Votes (Like | Disagree)
JaySoul Avatar
148 months ago
Spot on.
Score: 17 Votes (Like | Disagree)
zoonyx Avatar
148 months ago
Whats the deal with everyone taking everything Woz says as gospel? He was instrumental in creating the original Apple computers but what has he done recently? Not much other than speaking engagements. Since the original Apples, he has done very little other.

It's not that I take it as gospel - it's just that in this case, he is sadly correct.
Score: 16 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
148 months ago
Whats the deal with everyone taking everything Woz says as gospel? He was instrumental in creating the original Apple computers but what has he done recently? Not much other than speaking engagements. Since the original Apples, he has done very little other.
Score: 13 Votes (Like | Disagree)
kjs862 Avatar
148 months ago
For some reason, I can tell I wouldn't like this guy.
Score: 11 Votes (Like | Disagree)

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....