Apple Promotes Self-Published Titles with New 'Breakout Books' Section

Apple today introduced a new section of the iBookstore, featuring books that have been independently author-published to the iBookstore. Entitled "Breakout Books," the curated collection highlights titles that have earned four and five star reviews.

Find the next reading sensation with this hand-picked collection of books from emerging talents. All are independently published directly to the iBookstore and have earned high ratings from customers like you. Check back regularly – new titles are added as they begin taking off.

Apple's content rival Amazon has long promoted books that are published via its Kindle Direct Publishing platform. Apple has carried and highlighted popular self-published books for quite some time, but the new section serves to put the indie titles further into the limelight.

breakoutbooks

The featured books are organized into four categories: Romance, Sci-Fi & Fantasy, Mysteries & Thrillers, and More to Explore. There are 70 books in the section.

According to The New York Times, price is a major incentive for the promotion, as most of the books in the featured section retail for far below the cost of a traditional publishing house book. The majority of the titles are priced at $6.99 or less, making them more affordable than the average book.

eBook self-publishing and distribution platform Smashwords is where many of the featured titles originated. The site uploads submitted content to Apple, and founder Mark Coker says the relationship has been mutually beneficial, with many titles hitting Apple's best seller lists in a short period of time.

Although the iBookstore has always carried and supported self-published ebooks, today's launch signifies an escalated commitment on the part of Apple, whose iBookstore currently sells books in 50 countries. The iBookstore first piloted the Breakout Books feature in their Australian store and has since implemented similar features in Canada and the U.K.

In the process, Apple is helping to shape a brighter, more democratized future for book publishing. More writers will have the freedom to publish and more readers will have the freedom to discover and enjoy a greater diversity of high-quality books than ever before.

Apple's "Breakout Books" section will remain featured at the top of the iTunes store for two weeks or more, after which it will be removed to a less prominent spot in the iBookstore.

Top Rated Comments

Chupa Chupa Avatar
114 months ago
Riiiiight. So depiction of topless man and women making out is OK for Apple iBook store promo but nearly banned 500px over the mere possibility of seeing same IF one looked for it. Oh Apple, you slay me with your obtuse moral code. But I think I figured it out: it comes down to profit margins.
Score: 8 Votes (Like | Disagree)
iMacFarlane Avatar
114 months ago
Great. Can I read them on my MBP yet?
Score: 7 Votes (Like | Disagree)
AngerDanger Avatar
114 months ago
It looks like this "Breakout Book" section is for ladies only :mad:
Oh no! How will us men ever find a spot in this matriarchal tech-culture?
Score: 6 Votes (Like | Disagree)
nagromme Avatar
114 months ago
Riiiiight. So depiction of topless man and women making out is OK for Apple iBook store promo but nearly banned 500px over the mere possibility of seeing same IF one looked for it. Oh Apple, you slay me with your obtuse moral code. But I think I figured it out: it comes down to profit margins.

Nah, it's US culture. We hate it when anything distracts us from non-stop glorified violence.
Score: 4 Votes (Like | Disagree)
HMI Avatar
114 months ago
It looks like this "Breakout Book" section is for ladies only :mad:

It's a self-fulfilling prophesy!

"Women buy more books", so publishers market to women and ignore men altogether, then women definitely buy more books, and men have less options available to them. Many publishers now are afraid to publish books aimed at men because they think it won't sell, because they are so used to marketing only to women that they don't even realize they've ignored men altogether for a long time.

Just look at any mall now. 90% of anything at a mall is for women, but that didn't used to be so polarized and unbalanced a couple of decades ago. Now men have to go to the far back corner to find some things from a limited stock with less options available to choose from.

I've noticed the same thing about new cars. More and more of the new car models that men may have chosen in the past are now released with mostly colors that women might choose.

Society has been trying to write men out of the picture for a long time. It's really sad!
Score: 3 Votes (Like | Disagree)
jinkoh Avatar
114 months ago
Folks, it's the Romance section

And as an aspiring writer, this is awesome to see. I've never seen anything like this on Amazon..

Plug, lol
http://dailyaliment.net
Score: 3 Votes (Like | Disagree)

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