Listings for Holiday Games and Apps Appear on Apple TV, Undoubtedly in Error

As noted by Mac OS Ken, a new "Holiday" content section has appeared buried in the iTunes Store on the Apple TV. Interestingly, the section contains numerous banners advertising apps and games, which are of course not currently compatible with the Apple TV.

apple tv holiday apps
The new content sections are not functional, as no listings appear when the various banners are selected with the Apple TV remote. The section can be found by navigating to Movies -> Genres -> Classics -> Holiday Music, Movies, and More.

The new listings are almost certainly an error, with banners for Apple's new Holiday section [iTunes Store] being served to the wrong device.

Steve Jobs had noted soon after the introduction of the second-generation Apple TV in September 2010 that an App Store for the iOS-based device could launch when the time is right. Such an effort would, however, require Apple to work with developers on tools for creating apps for the device, and there has been no sign of an effort on that front.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
iPhone Satellite Feature

Apple Developing These 5 New Satellite Features for iPhone

Sunday November 9, 2025 6:07 am PST by
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports. In this week's "Power On" newsletter, Gurman revealed that the new features in development include: Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity. Photos in Messages via satellite: Support for sending photos in the Messages...

Top Rated Comments

WildCowboy Avatar
169 months ago
Boooooh!

It's not often Macrumors builds up my hopes, and dashes them in the very same story!

I made sure to not let you get past the title without having them dashed. :)
Score: 12 Votes (Like | Disagree)
CrAkD Avatar
169 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.
Score: 10 Votes (Like | Disagree)
DJAKO Avatar
169 months ago
Very unlikely. People want to play more than Angry Birds on a console.
Ya, because games like GTA, Infinity Blade, EA Sports, Real Racing, etc aren't in the app store.
Score: 8 Votes (Like | Disagree)
roadbloc Avatar
169 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.

Very unlikely. People want to play more than Angry Birds on a console.
Score: 8 Votes (Like | Disagree)
Compile 'em all Avatar
169 months ago
An error....or is it :cool:
Score: 8 Votes (Like | Disagree)
Dorfdad Avatar
169 months ago
About time they get serious the gaming business is a billion dollar field.

THink for a second.

Apple TV with 16 / 32 / 64 gigs of storage 3 price points.
A6 Processor 1 gig ram

Free Apple Controller APP for iphone, itouch and ipad that works as a remote with the Apple TV. Apple TV can work like a Wii-U as well. Two players One on TV and one on the iPhone or iPad screen airplay synching.

A6 Processor 1 gig ram
Apps $0.99 through 19.99 (Killer feature)

Optional Bluetooth controller that is identical in layout and buttons to free app. So you can choice.

$149.99 for the Apple TV / Game console...
Activate with iCloud and allows you to stream / play your music while you game as well.

This would without a doubt make a major dent in the Game market...
Score: 6 Votes (Like | Disagree)