Several MacRumors readers have noted that Apple has added a new "Apple Events" icon to the Apple TV, with the company revealing that it will be streaming today's media event live.
It is unclear if the video stream will be available through other means such as on apple.com, but Apple will presumably be updating its site with more details if the stream will be available through multiple channels.
The new channel also offers users the ability to watch several previous Apple events dating back to June 2011.
Apple has offered live video streams of its events several times in the past, but has not done so in several years until today. The most recent event for which Apple provided a live video stream prior to today was its "Back to the Mac" event in October 2010.
Update 6:22 AM: Apple will also be streaming the media event through its website.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
Stupid decision. Most people are at school/work during that time and don't have access to an Apple TV and a real TV. Who are they streaming to, really?
Stupid decision. Most people are at school/work during that time and don't have access to an Apple TV and a real TV. Who are they streaming to, really?
Oh, maybe the other 6.6 billion people that don't live in the US?
