Apple Posts iPad Mini Intro, TV Ad, and Keynote Video
Apple has posted the Jony Ive introduction video for the iPad mini. As is typical for Apple product launch events, the video gives a behind-the-scenes look at the development the iPad mini. Both Jony Ive and iPad product marketing head Michael Tchao make appearances.
If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original. We felt strongly that 7.9 inches was exactly the right display size, but it became clear that we had to reduce the width of the borders. So, you can still pick it up and easily use it with one hand.
Apple has also posted a new television ad for the iPad mini that features colorful Smart Covers dancing around the screen. The ad is reminiscent of the 'Colors' iMac ad from 1999 that featured spinning iMacs set to the Rolling Stones song "She's A Rainbow".
Apple has
posted a video of the iPad mini media event on its website. The video is also available on the Apple Keynotes Podcast on the iTunes Store. [Podcast links:
Keynotes,
Keynotes in HD,
Keynotes in 1080p HD]
Other iPad mini special event highlights:
- Apple Introduces New 7.9-Inch iPad Mini Starting at $329
- Apple Announces Fourth-Generation iPad with Lightning Connector, New A6X Chip
- Apple Announces Lighter, Thinner iMac Models with Fusion Drive
- Apple Introduces 13-inch MacBook Pro with Retina Display
- Apple Introduces New Mac Mini With Faster Processors and Quad-Core Option
- First Impressions and Hands On with iPad Mini
- Hands On with Apple's New 13-Inch Retina MacBook Pro
- Some Apple Retail Stores Offering 30-Day Window to Exchange iPads for New Model
- Apple's New 'Fusion Drive' Not a Typical Hybrid Drive
- iPad Mini Supports Siri, iPad 2 Still Doesn't
- Apple Devices to Support Many New International LTE Networks In Coming Months
- 21.5" iMac Has No User-Upgradable RAM; 27" Has Four Accessible RAM Slots
- Apple Announces Updated iBooks App With Continuous Scrolling
- Apple Updates iBooks Author with New Templates and Remote Update Feature
Top Stories
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg's Mark Gurman reports.
In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace...
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences.
A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
A large number of late 2013 and mid 2014 13-inch MacBook Pro owners are reporting that the macOS Big Sur update is bricking their machines. A MacRumors forum thread contains a significant number of users reporting the issue, and similar problems are being reported across Reddit and the Apple Support Communities, suggesting the problem is widespread.
Users are reporting that during the...
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future.
The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Wednesday April 21, 2021 6:38 am PDT by
Sami FathiApple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation.
In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports.
The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods.
Other news this week saw Apple making some more changes to its App Store policies in response to a...
Friday September 3, 2021 2:19 am PDT by
Sami FathiYouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones.
For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
Apple today announced the first U.S. states that will be rolling out the ability for residents to add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch. Arizona and Georgia will be the first states to support the feature, with Connecticut, Iowa, Kentucky, Maryland, Oklahoma, and Utah to follow, according to Apple.
Apple said select TSA security checkpoints in ...
Top Rated Comments
"It's magicifantly amazilicious."
"Cut, print, next."
"The exquisite chromesticity of the diamond polished chamfered anodized aluminium unibody edge provides a perpendicularly pontificant and lush contrast to the rugged aesthetic of the silky crispness of the hammered bezel that appears to float in mid air"
"Cut, print, next."
"And to think that something so thin and so light could be lighter than something so thin..."
"Cut, print, next."
"You want to lick it with your penis."
"Cut, print, next."
"AluminIum".
"Cut, print."
Jony Ive is very impressed with a product that Jony Ive designed!
Read all about it!
Oh well.