Chitika: iPhone 5 Passes Samsung Galaxy S III in Web Usage

With millions of units shipped, and demand significantly outstripping supply, the initial launch of the iPhone 5 can probably be described as successful. Ad tracking firm has released some data comparing iPhone 5 mobile ad impressions to those from the Galaxy S III, a popular Android phone released by Samsung.

According to the firm, the three-week old iPhone 5 saw significantly more web traffic than the Galaxy S III, a phone that has been out for months.

Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. To quantify our latest study, we conducted a user agent analysis on millions of mobile ad impressions, spanning a 7-day time frame from October 3rd through October 9th, 2012. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:

NewImage
Another study, this time from 451 Research/ChangeWave Research, found that one third of North American consumers were "somewhat" or "very" likely to purchase the iPhone 5, a number that is some 10% higher than the consumers who were planning to buy the iPhone 4S.

The firm also found that 9 in 10 users hadn't experienced any significant problems with Apple's new mapping software, something that has received a great deal of attention in the press recently.

Top Rated Comments

Corliath Avatar
132 months ago
That sure is an ugly pie chart.
Score: 74 Votes (Like | Disagree)
Crosbie Avatar
132 months ago
Worst. Infographic. Ever.
Score: 54 Votes (Like | Disagree)
nagromme Avatar
132 months ago
Two things to keep in mind about the mapping “problems”... which are real, and improving, however:

1. Google Maps was never error-free either. I ran into problems/errors with it weekly. It was still awesomely useful except in rare moments of bad luck where the errors caused trouble I couldn’t figure out. I liked it (still do) and did not demand perfection. But now people NOTICE the errors and raise a stink because it’s Apple. Imagine if blogs popped up all over the web looking for visual messes in Google Street View or outdate aerial images or mis-named roads. There would be an avalanche. But people are looking for Apple to fail, and will see it even if it’s not true. (Yes, Apple fans as well: they’re NOT the forgive-anything bunch that anti-Apple zealots make them out to be.)

2. User reviews seem to follow a strong pattern: “what a terrible problem! but I’m lucky, the new Maps have been fine for me!” (Reminds me of all the people complaining about the iPhone 4 antennas on other peoples’ behalf, and almost nobody complaining from their own experience.) It’s impressive if 9 out of 10 people see no problem even with the tech media has people expecting big problems. If you tell people to expect something (weird map data, scratches, dead pixels, wavering signal bars, etc.) it’s human nature to suddenly notice it—and care about it—more than you ever would otherwise. (Lens flares anyone?)
Score: 27 Votes (Like | Disagree)
samcraig Avatar
132 months ago
Maybe I'm reaching here. But doesn't this seem obvious. Those with S3's have had their devices for awhile and their usage has normalized. iPhone 5 users are "breaking in" their phones by surfing, downloading, etc all more than probably usual because they just got their phones.

I'm not trying to justify/skew the report. I just find it relatively meaningless.

I would guess a report in 3/6 months would be more meaningful.
Score: 17 Votes (Like | Disagree)
jamojamo Avatar
132 months ago
Queue the "Well of course it is higher. People are having to do multiple searches to find their destination correctly on Apple Maps" comments...

:)
Score: 14 Votes (Like | Disagree)
iMacx Avatar
132 months ago
This is Mac news? and of course it will. It's new and shiny.

Someones grumpy... and I've never found my web usage to differ depending on when my main surfing device was released :rolleyes:
Score: 13 Votes (Like | Disagree)

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