The iPhone 5 just launched in the U.S. along the east coast. Fortune's Philip Elmer-Dewitt is at the 5th Avenue Store and notes that the line is longer than last year's iPhone 4S line:
We're here at the big glass cube of Apple's (AAPL) flagship Fifth Avenue store for the launch of the iPhone 5. The queue of customers isn't as long as the 1,200 that greeted the iPad 2, but at 7 a.m. -- one hour before doors open -- I counted 710 heads, 52% more than the 400 at the iPhone 4S launch.
The first day pre-orders for the iPhone 5 doubled last year's iPhone 4S launch. That initial set of pre-orders for the iPhone 5 should arrive throughout the day.
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
