With Samsung having already issued a public statement following the $1 billion verdict against the company in its patent and trade dress dispute with Apple, the company has now published its internal memo to employees about the issue, noting that it will continue to fight on through all available means until it wins its case.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

apple samsung logos
The statement also takes a direct stab at Apple in suggesting that it will be impossible to win the "hearts and minds of consumers" by focusing on patent law abuse rather than innovation, as it believes Apple has done.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.

Reuters also notes that Samsung has filed a motion seeking to overturn the preliminary injunction barring U.S. sales of its Galaxy Tab 10.1. Samsung argues that the jury found no infringement of the design patent cited in the injunction, and thus it is also seeking compensation for the effects of the injunction in requesting that Apple's $2.6 million bond be held. Apple will be arguing that the jury was incorrect in its ruling of non-infringement and that Judge Lucy Koh should overrule that decision.

Top Rated Comments

GeekLawyer Avatar
155 months ago
What a farce. But, I suppose, what else could they say to their employees?

"Uhm, yes, we copied Apple and were caught red-handed. But don't worry, we have some nifty innovations of our own to bring to the market. We just need three years and several billion dollars in R&D investment first."
Score: 12 Votes (Like | Disagree)
nagromme Avatar
155 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)
Score: 11 Votes (Like | Disagree)
nick_elt Avatar
155 months ago
They should try them in a saudi court. Then chop their hands off for stealing.
Score: 6 Votes (Like | Disagree)
pubwvj Avatar
155 months ago
They're both the same idea: you look at your competition to improve your own products.

There is a big difference between looking at other products on the market and copying to such a detail that the products appear identical to consumers which creates confusion in the market place.
Score: 5 Votes (Like | Disagree)
bonaccij Avatar
155 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)

And to add to that - Microsoft's willingness to license certain Apple IP in order to continue innovation in the tablet arena speaks mountains as how valid Apple's IP actually is. It would be difficult to argue with anyone who had actually followed the case and read the evidence as presented that the jury should have or could have decided any other way.
Score: 5 Votes (Like | Disagree)
randomnut Avatar
155 months ago
"We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt."

Err that document where Samsung shamelessly detailed every little aspect of iOS they wanted to copy because theirs was completely insufficient basically meant its curtains for any of ther arguments.

So then Samsung given you have been found by your own documents to be ripping others off, who exactly is innovating then?
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...