With Samsung having already issued a public statement following the $1 billion verdict against the company in its patent and trade dress dispute with Apple, the company has now published its internal memo to employees about the issue, noting that it will continue to fight on through all available means until it wins its case.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

apple samsung logos
The statement also takes a direct stab at Apple in suggesting that it will be impossible to win the "hearts and minds of consumers" by focusing on patent law abuse rather than innovation, as it believes Apple has done.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.

Reuters also notes that Samsung has filed a motion seeking to overturn the preliminary injunction barring U.S. sales of its Galaxy Tab 10.1. Samsung argues that the jury found no infringement of the design patent cited in the injunction, and thus it is also seeking compensation for the effects of the injunction in requesting that Apple's $2.6 million bond be held. Apple will be arguing that the jury was incorrect in its ruling of non-infringement and that Judge Lucy Koh should overrule that decision.

Top Rated Comments

GeekLawyer Avatar
119 months ago
What a farce. But, I suppose, what else could they say to their employees?

"Uhm, yes, we copied Apple and were caught red-handed. But don't worry, we have some nifty innovations of our own to bring to the market. We just need three years and several billion dollars in R&D investment first."
Score: 12 Votes (Like | Disagree)
nagromme Avatar
119 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)
Score: 11 Votes (Like | Disagree)
nick_elt Avatar
119 months ago
They should try them in a saudi court. Then chop their hands off for stealing.
Score: 6 Votes (Like | Disagree)
pubwvj Avatar
119 months ago
They're both the same idea: you look at your competition to improve your own products.

There is a big difference between looking at other products on the market and copying to such a detail that the products appear identical to consumers which creates confusion in the market place.
Score: 5 Votes (Like | Disagree)
bonaccij Avatar
119 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)

And to add to that - Microsoft's willingness to license certain Apple IP in order to continue innovation in the tablet arena speaks mountains as how valid Apple's IP actually is. It would be difficult to argue with anyone who had actually followed the case and read the evidence as presented that the jury should have or could have decided any other way.
Score: 5 Votes (Like | Disagree)
randomnut Avatar
119 months ago
"We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt."

Err that document where Samsung shamelessly detailed every little aspect of iOS they wanted to copy because theirs was completely insufficient basically meant its curtains for any of ther arguments.

So then Samsung given you have been found by your own documents to be ripping others off, who exactly is innovating then?
Score: 5 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
ipad pro 10 5

Apple Discontinues 10.5-Inch iPad Pro Following Launch of Lower-Priced 10.5-Inch iPad Air

Monday March 18, 2019 6:09 am PDT by
Apple has stopped selling the second-generation 10.5-inch iPad Pro, originally released in June 2017, after launching a new 10.5-inch iPad Air today. The 10.5-inch iPad Pro had remained available from $649 following the release of 11-inch and 12.9-inch iPad Pro models in October 2018, but it has been replaced by the 10.5-inch iPad Air with a cheaper starting price of $499. The new iPad...