Apple's London Stores to Distribute iPhone and iPad Olympic Pins

With the opening ceremonies for the 2012 Summer Olympics set for tomorrow in London, Apple is preparing to offer an extra bonus to some customers visiting its stores in the area during the roughly two-week event. The company has produced a series of four lapel pins commemorating the London Olympics, displaying the flag of the United Kingdom in place of the screen of both black and white iPhones and iPads.

apple london olympics pins 1
The pins are distributed attached to larger sheets of cardboard that appear as five iOS device flags hanging on a line, with the center one being the actual lapel pin.

apple london olympic pins 2
We have not confirmed the exact details on distribution of the pins, but we've heard that select stores will be distributing the free of charge while supplies last on select days. Also unclear is how broad the distribution will be: Apple has a total of six retail stores inside the M25 motorway encircling London, with several others just outside and a total of 33 in the United Kingdom.

Apple offered a similar promotion during the 2010 Winter Olympics in Vancouver, distributing an iPod nano pin with the Canadian maple leaf at one store and a pair of pins showing off the maple leaf and the Apple logo at the other Vancouver-area store open at the time. Apple now has four stores in the Vancouver area.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

coolfilmaker Avatar
176 months ago
Wow. That's not tacky at all.
Score: 12 Votes (Like | Disagree)
rmwebs Avatar
176 months ago
As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.

As a British person I can safely say that I've not seen a Union Jack hung anywhere in my city for ages...and its a big city.

It's nowhere near as bad (not sure thats the correct way of putting it) as in the US, where its seemingly common to have a flag hanging on the front of your house.
Score: 6 Votes (Like | Disagree)
69650 Avatar
175 months ago
As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.

I think you win the award for most pathetic comment of the year.
Score: 5 Votes (Like | Disagree)
benwiggy Avatar
175 months ago
Why not British Flag on underwear? :cool: It would sell like hot bread rolls! Sigh...
Pampers are selling Special Edition nappies with the Union flag on them, "to support Team GB in the Olympics".

I'm not sure how what my daughter does in her nappies constitutes support for the team, but then I'm not in marketing.
Score: 5 Votes (Like | Disagree)
Fresh Tendrils Avatar
175 months ago
As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.

As an Irish person, I have no problem with it. As someone else said, they don't have Union Jack's everywhere all the time. It's just on special days. We do the same on Saint Patrick's Day and other special occasions.
Score: 4 Votes (Like | Disagree)
Queso Avatar
175 months ago
Nowt wrong with a bit of national pride.
I don't think some realise it's different to how it was 30 years ago. We break out the Union Flag now for the right reasons, basically to celebrate or to party.

But you know, if people want to see it as it was that's their issue to work through, not ours.
Score: 4 Votes (Like | Disagree)