With the opening ceremonies for the 2012 Summer Olympics set for tomorrow in London, Apple is preparing to offer an extra bonus to some customers visiting its stores in the area during the roughly two-week event. The company has produced a series of four lapel pins commemorating the London Olympics, displaying the flag of the United Kingdom in place of the screen of both black and white iPhones and iPads.
The pins are distributed attached to larger sheets of cardboard that appear as five iOS device flags hanging on a line, with the center one being the actual lapel pin.
We have not confirmed the exact details on distribution of the pins, but we've heard that select stores will be distributing the free of charge while supplies last on select days. Also unclear is how broad the distribution will be: Apple has a total of six retail stores inside the M25 motorway encircling London, with several others just outside and a total of 33 in the United Kingdom.
Apple offered a similar promotion during the 2010 Winter Olympics in Vancouver, distributing an iPod nano pin with the Canadian maple leaf at one store and a pair of pins showing off the maple leaf and the Apple logo at the other Vancouver-area store open at the time. Apple now has four stores in the Vancouver area.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
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Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
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As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.
As a British person I can safely say that I've not seen a Union Jack hung anywhere in my city for ages...and its a big city.
It's nowhere near as bad (not sure thats the correct way of putting it) as in the US, where its seemingly common to have a flag hanging on the front of your house.
As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.
As an Irish person, I have no problem with it. As someone else said, they don't have Union Jack's everywhere all the time. It's just on special days. We do the same on Saint Patrick's Day and other special occasions.
I don't think some realise it's different to how it was 30 years ago. We break out the Union Flag now for the right reasons, basically to celebrate or to party.
But you know, if people want to see it as it was that's their issue to work through, not ours.
