Apple iPhone No Longer Verizon's Bestselling Smartphone? [Update]

141852 Verizon logo 300
Fortune reports that Apple's iPhone has dropped from the top selling smartphone position in Verizon retail stores for the first time since the carrier started selling the device. The news comes by way of a research note from William Blair's Anil Doradla.

Doradla attributes the iPhone's fall from grace less to the usual slowdown in advance of a new model than to Verizon's aggressive marketing of competing 4G devices, particularly Motorola's Droid RAZR MAXX, which the carrier is selling for $299 with a 2-year contract.

The results are based on "channel checks" from the April-May-June quarter of 2012. The iPhone was reportedly dethroned by the Motorola Droid RAZR MAXX, but remains in the number two spot ahead of the Samsung Galaxy Nexus.

Verizon first started carrying the iPhone in February 2011. Verizon benefited from pent up demand at launch and the subsequent launch of the iPhone 4S in October of that same year. The iPhone 4S is now 8 months since it's release with rumors that the next generation iPhone will launch this fall.

Update: A separate analyst claims that the iPhone 4S remains the top selling smarpthone at Verizon.

But that's not the case, according to Walkley, who said while the latest Razr is "gaining ground," it "hasn't caught iPhone." His own research has found the iPhone 4S as the top selling smartphone at Verizon, as well as AT&T and Sprint, for the entirety of 2012 thus far.

Top Rated Comments

(View all)
Avatar
106 months ago
With the Droid RAZR MAXX both having LTE and amazing battery life, that's no surprise.
Score: 20 Votes (Like | Disagree)
Avatar
106 months ago
Not Surprising

Our local Verizon store didn't even mention the iPhone when I went into the store to sign up for a plan; in fact, I had to ask them about the iPhone because they were only pushing Droids.

[Edit: There wasn't even an iPhone on display in the store.]
Score: 15 Votes (Like | Disagree)
Avatar
106 months ago
I see this as good news. Sure I prefer Apple over everything else in the terms of smartphones but competition is always good and will keep Apple on its feet trying to make the next great thing.
Score: 13 Votes (Like | Disagree)
Avatar
106 months ago

Perhaps if Apple updated their extremely outdated phone every once in a while...

Go ahead and give me a thumbs down, it's true. Apple is seriously dragging their feet with the iPhone. The 4S was an abomination. I mean come on, im using an iPhone 4 that i purchased in June 2010 the day it came out. I have it jailbroken and running siri, there's no real difference between my 2 year old phone and apple's most up to date phone. It's pathetic, and no i don't consider a bump in processor speed to be a major update. In addition to that, the screen IS too damn small whether you want to admit it or not. If the new iphone isn't significantly improved and changed, im going android. And this is coming from an apple fanboy.


I agree with you man. Thumbs up
Score: 11 Votes (Like | Disagree)
Avatar
106 months ago
1. Um, Verizon salespeople are TRAINED to NOT LET ANY CUSTOMERS WALK OUT THE DOOR WITH an iPhone. Have any of you actually tried to walk into a Verizon store and purchase an iPhone? It is IMPOSSIBLE. I've tried it on 8 occasions, and Fortune Magazine documents this as well. It is IMPOSSIBLE to do so. Go ahead... I DARE YOU to walk into a Verizon store and try to purchase an iPhone.
2. Furthermore, Verizon salespeople make $75 commission on every NON-iPhone that they sell, but they only make a $5 commission on every iPhone they sell.
3. Verizon salespeople are BERATED by their managers and given WARNINGS if they sell an iPhone.

So it makes perfect sense that the iPhone isn't their best-selling device. This has been Verizon's plan all along.

WHY?

Because once people love the iPhone, they are loyal to the phone and not the carrier. The iPhone relegates Verizon to the dumb pipe that they are, and they don't like that one bit.
Score: 10 Votes (Like | Disagree)
Avatar
106 months ago
"The news comes by way of a research note from William Blair's Anil Doradla."

Anil Doradla... ...is an anagram for All Android... something's fishy...
Score: 9 Votes (Like | Disagree)

Top Stories

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple Launches New Gift Card for 'Everything Apple'

Friday July 31, 2020 3:45 am PDT by
Apple has introduced a new single gift card in the U.S. for all things Apple. First spotted by iCulture, the card can be used at the App Store and other online services, but you can also use it to buy products and accessories in the Apple Store. Previously, there were two separate Apple gift cards available: iTunes cards, which can be used for App Store, iTunes Store, and iCloud storage...

Leaker Jon Prosser Claims iPhone 12 and New iPads Will Launch in October

Wednesday July 29, 2020 4:15 pm PDT by
Leaker Jon Prosser, who has a somewhat mixed track record when it comes to predicting Apple's plans, today said that new iPhone 12 models and new iPads will launch in October. Multiple rumors have suggested that some or all of the iPhone 12 models coming this year will see a later than normal launch. Apple typically unveils and releases new iPhones in the month of September, but problems...