Verizon Clarifies Discontinuation of Grandfathered Unlimited Data: Applies to New Subsidized Devices

Verizon yesterday made headlines for comments from Chief Financial Officer Fran Shammo revealing that the carrier is planning to discontinue its grandfathered unlimited data plans when the carrier rolls out new shared data plans this summer. Verizon dropped those unlimited data plans within months of introducing the iPhone early last year, but customers who had previously been on the unlimited plans have been allowed to keep them, even through handset upgrades.

verizon iphone cook
Tim Cook and Verizon Wireless CEO Dan Mead introduce the Verizon iPhone in January 2011

Verizon issued a clarification to The New York Times today, noting that the loss of grandfathered unlimited plans will be limited to those customers purchasing new subsidized devices for use on the carrier. Users who do not upgrade their devices or who choose to upgrade at unsubsidized prices will be able to keep their unlimited data plans. Still, the change would appear to be set to affect the majority of Verizon's current unlimited data customers, as most customers are interested in regular handset upgrades at subsidized prices.

- Customers will not be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they do not want to change their plan, they will not have to do so.

- When we introduce our new shared data plans, Unlimited Data will no longer be available to customers when purchasing handsets at discounted pricing.

- Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.

- The same pricing and policies will be applied to all 3G and 4GLTE smartphones.

Sprint remains the only major U.S. carrier to offer unlimited data for iPhone users, and the carrier has indicated that it will continue to do so for the next-generation device, even if it supports 4G LTE networks that could lead to consumers using more data capacity.

Related Forum: iPhone

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...
apple tv logo physical

New Apple TV Intro Was Made With Practical Effects

Thursday November 6, 2025 7:02 am PST by
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro. Ad Age released an exclusive look...

Top Rated Comments

reden Avatar
176 months ago
Nice clarification. "Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan." Making it sound like it's a gift from them to you.
Score: 20 Votes (Like | Disagree)
imprezu Avatar
176 months ago
Prices of used 4g smartphones are going to skyrocket.
Score: 11 Votes (Like | Disagree)
doctorossi Avatar
176 months ago
So basically your a sucker if you go for their subsidized phones and signing up for a 2 year contract.

You're a sucker if you pay for an unsubsidized phone- you pay the same rate for your plan whether your phone was subsidized or not.
Score: 7 Votes (Like | Disagree)
doctorossi Avatar
176 months ago
I don't understand the contention that buying at the unsubsidized rate is a workable solution here. If you buy the phone unsubsidized, you still have to pay the same plan rates that pay the carrier back (and then some) for the subsidy, so... a ~$500 premium just to keep your unlimited plan? How does that constitute the best deal for even the top data users?

Is there something wrong with my math?
Score: 6 Votes (Like | Disagree)
realmike15 Avatar
176 months ago
As soon as AT&T does this... hello Sprint!
Score: 6 Votes (Like | Disagree)
Macboy Pro Avatar
176 months ago


I think the lesson here is that companies should never advertise anything as unlimited. These agreements almost always have some kind of "excessive usage" clause, and it's just not possible for every customer to take full advantage of it when the backend resources are finite.
That is exactly what The AT&T CEO said last week and folks ripped him for it. AT&T made a mistake in the initial unlimited offering. The did not anticipate the iPhone success and the bandwidth needed. A fully understandable and honest statement from the CEO.
Score: 5 Votes (Like | Disagree)