Apple Board Member Mickey Drexler on Steve Jobs' iCar Dreams, Apple's Living Room Push

apple carSpeaking at Fast Company's Innovation Uncensored conference earlier this week, J. Crew CEO and Apple board member Mickey Drexler shared his thoughts (via Business Insider) on several topics related to Apple, including Steve Jobs' dream to build an "iCar" that would have revolutionized the automobile industry. While the idea obviously never developed very far, it is an intriguing glimpse into Jobs' interests and ambitions.

Drexler also mentioned in passing that Apple will be making a push into the living room "in the near future", fueling further interest in and speculation on an Apple television set and perhaps ultimately content deals that could remake how television content is consumed.

Look at the car business – it's a tragedy in America. Who's designing the cars? They talk about expense, they talk about this, and then you say 'Who's designing the cars?'

Steve's dream before he died was to design an iCar. It would have been probably 50% of the market. He never did design it. In the fashion business, you know, Apple has ten products and then they leave alone...the living room they're dealing with at some point in the near future.

Drexler closed with a quip about how difficult it is to take over a company that is doing well, comparing his move to take over struggling J. Crew nearly a decade ago with Tim Cook's move to the CEO position at Apple.

(Photo via Flickr/juanpol)

Top Rated Comments

troop231 Avatar
131 months ago
What kind of fuel would an Apple designed iCar run on?

Unicorn dust of course.
Score: 16 Votes (Like | Disagree)
adildacoolset Avatar
131 months ago
I want an iCar. The first unibody car! Oh, then we'll see a plastic samsung car after that, with a name like "andromeda P3" running the latest google android hot milkshake 6.0.1.3.2 with a driveWiz aid that is available to consumers 4 months after the release date, only to be affected by a malware that kills the driver.
Score: 13 Votes (Like | Disagree)
rei101 Avatar
131 months ago
I do not know about the car. But for sure the iBike would have look like this:

Score: 12 Votes (Like | Disagree)
inket Avatar
131 months ago
iCar? Doesn't have quite the same twang to it as iPhone/Pod.

But then the idea of Microsoft designing a Windows Car for the average man?...

Yeahhh. aka, Rover.

Dude. No one here wants to see Bill Gates' nose hair.

Also, I can't help but wonder if, on a 1440x900 15" MBP that photo is real-life sized.
Score: 10 Votes (Like | Disagree)
summitRun Avatar
131 months ago
It would have been probably 50% of the market

Um, what?

Pass the crack pipe dude...
Score: 8 Votes (Like | Disagree)
DakotaGuy Avatar
131 months ago
I want an iCar. The first unibody car!

Passenger cars have been unibody for a long time. The 1941 Nash 600 was the first mass-produced unibody construction automobile made in the United States. Other then pickup trucks and traditional SUVs everything is unibody these days.
Score: 7 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...