Apple Board Member Mickey Drexler on Steve Jobs' iCar Dreams, Apple's Living Room Push

apple carSpeaking at Fast Company's Innovation Uncensored conference earlier this week, J. Crew CEO and Apple board member Mickey Drexler shared his thoughts (via Business Insider) on several topics related to Apple, including Steve Jobs' dream to build an "iCar" that would have revolutionized the automobile industry. While the idea obviously never developed very far, it is an intriguing glimpse into Jobs' interests and ambitions.

Drexler also mentioned in passing that Apple will be making a push into the living room "in the near future", fueling further interest in and speculation on an Apple television set and perhaps ultimately content deals that could remake how television content is consumed.

Look at the car business – it's a tragedy in America. Who's designing the cars? They talk about expense, they talk about this, and then you say 'Who's designing the cars?'

Steve's dream before he died was to design an iCar. It would have been probably 50% of the market. He never did design it. In the fashion business, you know, Apple has ten products and then they leave alone...the living room they're dealing with at some point in the near future.

Drexler closed with a quip about how difficult it is to take over a company that is doing well, comparing his move to take over struggling J. Crew nearly a decade ago with Tim Cook's move to the CEO position at Apple.

(Photo via Flickr/juanpol)

Top Rated Comments

troop231 Avatar
114 months ago

What kind of fuel would an Apple designed iCar run on?


Unicorn dust of course.
Score: 16 Votes (Like | Disagree)
adildacoolset Avatar
114 months ago
I want an iCar. The first unibody car! Oh, then we'll see a plastic samsung car after that, with a name like "andromeda P3" running the latest google android hot milkshake 6.0.1.3.2 with a driveWiz aid that is available to consumers 4 months after the release date, only to be affected by a malware that kills the driver.
Score: 13 Votes (Like | Disagree)
rei101 Avatar
114 months ago
I do not know about the car. But for sure the iBike would have look like this:

Score: 12 Votes (Like | Disagree)
inket Avatar
114 months ago

iCar? Doesn't have quite the same twang to it as iPhone/Pod.

But then the idea of Microsoft designing a Windows Car for the average man?...

Yeahhh. aka, Rover.


Dude. No one here wants to see Bill Gates' nose hair.

Also, I can't help but wonder if, on a 1440x900 15" MBP that photo is real-life sized.
Score: 10 Votes (Like | Disagree)
summitRun Avatar
114 months ago

It would have been probably 50% of the market


Um, what?

Pass the crack pipe dude...
Score: 8 Votes (Like | Disagree)
DakotaGuy Avatar
114 months ago

I want an iCar. The first unibody car!


Passenger cars have been unibody for a long time. The 1941 Nash 600 was the first mass-produced unibody construction automobile made in the United States. Other then pickup trucks and traditional SUVs everything is unibody these days.
Score: 7 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...
14

Apple Releases iOS 14.4 and iPadOS 14.4 With New Camera Warnings and Bug Fixes

Tuesday January 26, 2021 10:04 am PST by
Apple today released iOS and iPadOS 14.4, the fourth major updates to the iOS 14 operating system that was initially released in September. iOS and iPadOS 14.4 come more than a month after the release of iOS and iPadOS 14.3, updates that brought new emojis, Intercom support, and more. The iOS and iPadOS 14.4 updates can be downloaded for free and the software is available on all eligible...
7

Apple Releases watchOS 7.3 With Unity Watch Face, Expanded ECG Availability and More

Tuesday January 26, 2021 10:03 am PST by
Apple today released watchOS 7.3, the third major update to the watchOS 7 operating system that was released in September. watchOS 7.3 comes more than a month after watchOS 7.2, an update that brought support for Apple Fitness+ ‌‌The watchOS 7.3 update‌‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install...
14

Apple Releases tvOS 14.4 for Fourth and Fifth-Generation Apple TV Models

Tuesday January 26, 2021 10:02 am PST by
Apple today released tvOS 14.4, the fifth update to the tvOS 14 operating system that was initially released back in September. tvOS 14.4 comes more than a month after the release of tvOS 14.3. tvOS 14.4, which is a free update, can be downloaded over the air through the Settings app on the ‌Apple TV‌ by going to System > Software Update. ‌‌‌‌Apple TV‌‌‌‌ owners who have...
14

Apple Releasing iOS 14.4 and watchOS 7.3 Later Today

Tuesday January 26, 2021 7:20 am PST by
In its Black History Month announcement this morning, Apple has confirmed that iOS 14.4 and watchOS 7.3 will be released later today. watchOS 7.3 expands the ECG app on the Apple Watch Series 4 and newer to Japan, Mayotte, Thailand, and the Philippines, while iOS 14.4 introduces a notification on iPhone 12 models with non-genuine cameras. Both software updates also add support for a new...
AirPods Pro Gen 2 Feature2

Second-Generation AirPods Pro Widely Rumored to Launch in First Half of 2021

Tuesday January 26, 2021 8:24 am PST by
Apple plans to release second-generation AirPods Pro within the first half of 2021, according to unnamed industry sources cited by Taiwanese publication DigiTimes in a report focused on flash memory supplier Winbond. From the report:Winbond is also expected to be among the NOR flash suppliers for Apple's next-generation AirPods Pro slated for launch later in the first half of this year, the...
apple watch black unity

Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Tuesday January 26, 2021 6:14 am PST by
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February. Black Unity Sport Band has "Truth. Power. Solidarity." ...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
14

iOS 14.4 Patches Vulnerabilities That May Have Been Actively Exploited

Tuesday January 26, 2021 12:16 pm PST by
Apple today released iOS 14.4 and iPadOS 14.4, and along with a handful of minor new features, the software introduces security fixes for three vulnerabilities that may have been used in the wild. According to a security support document shared by Apple, there were kernel and WebKit vulnerabilities affecting all iPhones and iPads running iOS or iPadOS 14. The kernel vulnerability could allow ...
matte black macbook pro colorware

Apple Researching High-End Titanium MacBook Casings With Unique Textured Finish

Tuesday January 26, 2021 7:10 am PST by
Apple is researching the use of processed titanium with unique properties for future MacBooks, iPads, and iPhones, according to a newly-granted patent application. In a filing titled "Titanium parts having a blasted surface texture," granted by the U.S. Patent and Trademark Office and spotted by Patently Apple, Apple explains how various devices could adopt titanium casings with a...