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One-Third of U.S. High School Students Now Own an iPhone
Piper Jaffray analyst Gene Munster today issued a report on his firm's latest semi-annual survey of U.S. teenagers, the 23rd such survey in the firm's history. The results of the extensive survey of 5,600 U.S. high school students show that 34% of surveyed students now own an iPhone, an all-time high in the survey and double the percentage seen just a year ago. Furthermore, 40% of surveyed students indicated that they intend to purchase an iPhone within the next six months.
Piper Jaffray ascribes the boom in iPhone use among students to new low-cost options from Apple. Apple and AT&T lowered the price of the iPhone 3GS to $49 back in January 2011, dropping it to free on-contract with the introduction of the iPhone 4S late last year. These low handset prices are attractive to high school students who may not have significant upfront cash to spend on the latest iPhone models.
On the tablet front, an identical 34% of students report owning some sort of tablet device, with 70% of those indicating that they have an iPad. 53% of those iPad owners also own an iPhone. Notably, the iPad's momentum may even be increasing, with 19% of students indicating that they plan to purchase a tablet within the next six months and 80% of them planning to purchase an iPad.
Piper Jaffray ascribes the boom in iPhone use among students to new low-cost options from Apple. Apple and AT&T lowered the price of the iPhone 3GS to $49 back in January 2011, dropping it to free on-contract with the introduction of the iPhone 4S late last year. These low handset prices are attractive to high school students who may not have significant upfront cash to spend on the latest iPhone models.
In our most recent survey the percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.The 40% purchase intent rate for the next six months is the same among current iPhone owners and those who do not yet own an iPhone.
On the tablet front, an identical 34% of students report owning some sort of tablet device, with 70% of those indicating that they have an iPad. 53% of those iPad owners also own an iPhone. Notably, the iPad's momentum may even be increasing, with 19% of students indicating that they plan to purchase a tablet within the next six months and 80% of them planning to purchase an iPad.
In our Spring 2012 survey, 34% of students owned a tablet computer (same percentage as iPhones), up from 29% in Fall 2011 and 22% last Spring. Of those tablet owners, 70% owned iPads, 19% owned Android tablets, and 11% owned Kindle Fires. 53% of iPad owners also owned an iPhone, demonstrating the halo effect of entry devices like the iPhone.As with the lower iPhone pricing, Piper Jaffray believes that the new $399 entry price for the iPad 2 is a significant draw for the student market, with a rumored smaller iPad device at an even lower price point leaving open the possibility of even greater attraction.
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80 months ago
That number really is disgusting. I'm all for success, but not a monopoly.
How is that a monopoly? I am confused. The iPhone only counts for three out of hundreds of smartphones on the market. You can easily choose to get an Android phone, WP7, BlackBerry, etc. Just because it's popular doesn't mean it's a monopoly.
80 months ago
That number really is disgusting. I'm all for success, but not a monopoly.
A. When did 34% become a monopoly?
B. If people love a product they're going to buy it. Nobody is holding a gun to anybody's head in this case.
80 months ago
Wow. In 11th grade I got my first cell phone, a StarTAC only to be used for emergencies, and I thought I was some pretty hot stuff.
80 months ago
These kids are lucky. I didn't get a cell phone until the latter part of my senior year of high school. The cool part about it was it did have the game 'snake' on it! Classic nokia.
80 months ago
That number really is disgusting. I'm all for success, but not a monopoly.
Do you even read what you write before you post it? Looked up the meaning of the word monopoly lately?
80 months ago
That number really is disgusting. I'm all for success, but not a monopoly.
Maybe you need to go back to high school yourself because 33% marketshare doesn't even come close to any legal or dictionary definition of "monopoly."
Monopoly power occurs when one company has enough control of a particular market that it can squelch competition and consumer choice. 33% marketshare means 66% of students use something else which would indicate there is plenty of competitors and that people are opting for them.
80 months ago
Amazing. It is the phone to have. And I keep reading about how impoverished Americans are. Something isn't adding up.
Poor is relative. People in America don't realize what poor means in many other parts of the world. Here, the poor have cars (yes maybe they're beaten up 15 year old station wagons that haven't been maintained since date of purchase, but they're cars) and TVs. In many parts of the world, the poor barely get enough food on the table, let alone a car or a TV. We don't have real poverty in this country, and that's a fact.
80 months ago
I teach middle school in a low income area and around 40% of the kids I teach have a smart phone and 90% of them iPhones.
80 months ago
Shouldn't the headline be: One third of high school students are provided iPhones by their parents? :D Most of them don't own jack *****.
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