One-Third of U.S. High School Students Now Own an iPhone

Piper Jaffray analyst Gene Munster today issued a report on his firm's latest semi-annual survey of U.S. teenagers, the 23rd such survey in the firm's history. The results of the extensive survey of 5,600 U.S. high school students show that 34% of surveyed students now own an iPhone, an all-time high in the survey and double the percentage seen just a year ago. Furthermore, 40% of surveyed students indicated that they intend to purchase an iPhone within the next six months.

Piper Jaffray ascribes the boom in iPhone use among students to new low-cost options from Apple. Apple and AT&T lowered the price of the iPhone 3GS to $49 back in January 2011, dropping it to free on-contract with the introduction of the iPhone 4S late last year. These low handset prices are attractive to high school students who may not have significant upfront cash to spend on the latest iPhone models.

In our most recent survey the percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.

The 40% purchase intent rate for the next six months is the same among current iPhone owners and those who do not yet own an iPhone.

iphone education apps
On the tablet front, an identical 34% of students report owning some sort of tablet device, with 70% of those indicating that they have an iPad. 53% of those iPad owners also own an iPhone. Notably, the iPad's momentum may even be increasing, with 19% of students indicating that they plan to purchase a tablet within the next six months and 80% of them planning to purchase an iPad.

In our Spring 2012 survey, 34% of students owned a tablet computer (same percentage as iPhones), up from 29% in Fall 2011 and 22% last Spring. Of those tablet owners, 70% owned iPads, 19% owned Android tablets, and 11% owned Kindle Fires. 53% of iPad owners also owned an iPhone, demonstrating the halo effect of entry devices like the iPhone.

As with the lower iPhone pricing, Piper Jaffray believes that the new $399 entry price for the iPad 2 is a significant draw for the student market, with a rumored smaller iPad device at an even lower price point leaving open the possibility of even greater attraction.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

Brad9893 Avatar
161 months ago
That number really is disgusting. I'm all for success, but not a monopoly.
How is that a monopoly? I am confused. The iPhone only counts for three out of hundreds of smartphones on the market. You can easily choose to get an Android phone, WP7, BlackBerry, etc. Just because it's popular doesn't mean it's a monopoly.
Score: 27 Votes (Like | Disagree)
spiderman0616 Avatar
161 months ago
That number really is disgusting. I'm all for success, but not a monopoly.

A. When did 34% become a monopoly?
B. If people love a product they're going to buy it. Nobody is holding a gun to anybody's head in this case.
Score: 26 Votes (Like | Disagree)
RawBert Avatar
161 months ago
No more pagers?
Score: 24 Votes (Like | Disagree)
ppc_michael Avatar
161 months ago
Wow. In 11th grade I got my first cell phone, a StarTAC only to be used for emergencies, and I thought I was some pretty hot stuff.
Score: 21 Votes (Like | Disagree)
Xavier Avatar
161 months ago
These kids are lucky. I didn't get a cell phone until the latter part of my senior year of high school. The cool part about it was it did have the game 'snake' on it! Classic nokia.
Score: 20 Votes (Like | Disagree)
Taz Mangus Avatar
161 months ago
That number really is disgusting. I'm all for success, but not a monopoly.

Do you even read what you write before you post it? Looked up the meaning of the word monopoly lately?
Score: 16 Votes (Like | Disagree)