Apple Increases iAd Payout to Developers to 70%
Over the weekend, Apple informed developers that the company has now increased iAd payouts from 60% to 70% of revenue.
We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.
- The revenue share for the iAd Network is now 70% to the Developer.
This move had been previously predicted in mid-February by AdAge and confirmed by Apple the following day, but went into effect as of April 1. While the 10% increase is expected to further entice developers to use the iAd service, AdAge reports it is also to compensate developers for decreasing ad revenue.
The extra money will compensate for lower ad rates and serve as added incentive for developers to build businesses on Apple devices, even though they may grab a bigger audience or more ad revenue creating apps for Google's Android devices, which now outnumber Apple smartphones in the U.S.
Apple has repeatedly cut the minimum advertising expenditure for iAds, and most recently has removed the per-click fees from ads, now relying on impressions alone, according to the original report.
Popular Stories
Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less ...
Apple's "Let Loose" event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we're expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...
Apple at its "Let Loose" event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum...
Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...
While the iPhone 16 series is still months away from launching, an early rumor about an all-new iPhone 17 model has now surfaced. In a research note with investment firm Haitong this week, analyst Jeff Pu said Apple is planning a so-called "iPhone 17 Slim" model that would replace the Plus model in the lineup. Pu said this model will feature around a 6.6-inch display, a slimmer design, an...
Apple will be holding its first event of the year this Tuesday, May 7 at 7 a.m. Pacific Time, with a live stream to be available on Apple.com and on YouTube. How long will the event be? In his newsletter today, Bloomberg's Mark Gurman said the video will have a runtime of "around 35 minutes." Apple is expected to announce new iPad Pro and iPad Air models, along with updated Apple Pencil...
Top Rated Comments
You forgot the sarcasm tag.
You actually prefer ugly "standard" ads over iAd? May I ask why?
----------
I know, I will get hated for this, but it is either a "10% point increase" or a "16.7% increase". A "10% increase" would have made the percentage go from 60% to 66%.